Create better landing pages with web form generator

Build highly personalized forms that match your brand and engage your audience. Our web form builder ensures seamless integration and higher conversions.

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Build landing pages Build landing pages Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Boost results Boost results Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Build landing pages Build landing pages Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize campaign Maximize campaign Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Power up landing Power up landing Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Improve alignment across Improve alignment across Integrate with any app

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Build landing pages that get results
Bell Media cuts production schedules in half with Instapage post-click landing pages
Boost results through landing page optimization Boost results through landing page optimization sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Improve alignment across your creative team sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Build landing pages Create forms with drag-and-drop interface
Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.
Boost results Add customization and branding elements
Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.
Build landing pages Get your landing pages live faster
Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.
Maximize campaign Maximize efficiency with reusable forms
Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.
Power up landing Keep all your forms in one place
Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.
Improve alignment across Integrate with any app
Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Web form builder: Your ultimate how-to guide

If you’re looking to create seamless forms for your landing pages, Instapage's web form creator offers a user-friendly way to capture leads effectively. This guide will walk you through the essential steps to harness the power of this tool.

Steps to use the web form creator

  1. Get a free Instapage account and sign up for a free 14-day trial.
  2. Configure your account and provide your company details.
  3. When in your account, click Assets -> Forms -> Create Form.
  4. Create your form from scratch and customize it to your needs.
  5. Choose various fields from the ADD FIELD menu from the left bar: add text, email, dropdown, radio buttons, etc.
  6. Use FORM Settings and FORM Style menus from the right to set up and customize your form.
  7. Click SAVE to retain your changes or select CLOSE to discard your edits without saving.

By following these steps, you’ll be well on your way to creating high-converting web forms tailored for your audience. Start your free trial today and optimize your landing pages with Instapage!

Get more out of Web form creatorfeature

Easily create custom forms using drag-and-drop builder — no code required

Launch pages faster by reusing forms instead of creating them from scratch

Save and manage reusable forms and pre-built templates in the form library

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

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Frequently asked questions about web forms builder

See generate web forms feature in action

See generate web forms feature in action

Hello, its Adam. Today, I would liketo guide you through the new web form creatorand designer. It offers a refreshed and improved user experience. Its a featurethat will level up your audience growth. Letme show you how to access and use it. This feature is reserved for the marketing product. To access our new web form creator, go to the audience section. There,you will find forms. Create a newone and select our new creator. Here are the steps to create a new form thatyou can easily embed on your website or sharevia a link, making it simple to collect responses from anyone, anywhere. Lets start with the name of the form. Ithas to be unique - you cant have two formswith the same name on your account. Then its all about design. You have twooptions - pick one of our ready-madetemplates or create it from scratch. We will start with the second option to showyou our form designerʼs functionalities. After clicking, you will see our defaultform template that demo

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