Create better landing pages with web-based form generator

Build highly personalized forms that match your brand and engage your audience. Our web-based form builder ensures seamless integration and higher conversions.

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Build landing pages Build landing pages Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Boost results Boost results Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Build landing pages Build landing pages Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize campaign Maximize campaign Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Power up landing Power up landing Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Improve alignment across Improve alignment across Integrate with any app

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Build landing pages that get results
ChartMogul maximizes event attendance and improves design workflows with Instapage
Boost results through landing page optimization Boost results through landing page optimization sidebar
ChartMogul maximizes event attendance and improves design workflows with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
ChartMogul maximizes event attendance and improves design workflows with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
ChartMogul maximizes event attendance and improves design workflows with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
ChartMogul maximizes event attendance and improves design workflows with Instapage
Improve alignment across your creative team sidebar
ChartMogul maximizes event attendance and improves design workflows with Instapage
Build landing pages Create forms with drag-and-drop interface
Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.
Boost results Add customization and branding elements
Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.
Build landing pages Get your landing pages live faster
Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.
Maximize campaign Maximize efficiency with reusable forms
Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.
Power up landing Keep all your forms in one place
Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.
Improve alignment across Integrate with any app
Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Free online form generator: Your ultimate how-to guide

Instapage’s web-based form generator empowers marketers to streamline their lead capture processes and enhance conversions. With a dedicated approach to building customized forms, you can quickly create engaging forms without needing any coding skills. Follow this guide to unlock the full potential of Instapage's Form Builder.

Steps to create your first form using the web-based form generator

  1. Get a free Instapage account and sign up for a free 14-day trial.
  2. Configure your account and provide your company details.
  3. When in your account, click Assets -> Forms -> Create Form.
  4. Create your form from scratch and customize it to your needs.
  5. Choose various fields from the ADD FIELD menu from the left bar: add text, email, dropdown, radio buttons, etc.
  6. Use FORM Settings and FORM Style menus from the right to set up and customize your form.
  7. Click SAVE to retain your changes or select CLOSE to discard your edits without saving.

By following these simple steps, you can leverage Instapage's web-based form generator to craft forms that resonate with your audience. Start your free trial today and unlock the potential of tailored landing pages, improving conversions and building trust with your customers.

Get more out of Web based formsfeature

Easily create custom forms using drag-and-drop builder — no code required

Launch pages faster by reusing forms instead of creating them from scratch

Save and manage reusable forms and pre-built templates in the form library

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

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Frequently asked questions about web form generator

How to web-based form generator

How to web-based form generator

today Iʼll first help you select the right contact form plugin for your website by comparing the top 5 most popular ones the oldest and most downloaded for plugin is contact form 7 which is free but I wouldnʼt recommend it because the user experience is clunky and youʼll lead to the coding to get any real value from it it also has a history of security issues then thereʼs preview plugins like formidable forms and gravity forms which are good but technically complex and better suited for developers and advanced users so we wonʼt get into those here this brings us to our two best free plugins WP forms and ninja forms when you download them youʼll automatically be using the free version which they call WP forms light and ninja forms light but you can always pay to unlock both features wpforms Lite is easy to use and has everything you need to put together a good form like basic form Fields capture for spam protection email notifications and

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