Improve landing pages with our Tool Request Form generator

Explore our user-friendly form builder to effortlessly collect data from your website visitors. Leverage Instapage and its cutting-edge conversion-focused features to improve engagement and enhance your digital ad campaigns.

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Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.

Landing page builder

Form builder

Landing page optimization

Landing page personalization

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Integrate with any app

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Bell Media cuts production schedules in half with Instapage post-click landing pages

Boost results through landing page optimization

Bell Media cuts production schedules in half with Instapage post-click landing pages

Personalize experiences for higher engagement and ROI

Personalize experiences for higher engagement and ROI sidebar

Bell Media cuts production schedules in half with Instapage post-click landing pages

Maximize campaign efficiency with ad mapping

Maximize campaign efficiency with ad mapping sidebar

Bell Media cuts production schedules in half with Instapage post-click landing pages

Bell Media cuts production schedules in half with Instapage post-click landing pages

Improve alignment across your creative team

Improve alignment across your creative team sidebar

Bell Media cuts production schedules in half with Instapage post-click landing pages

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Create forms with drag-and-drop interface

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Form generator tool: Your ultimate how-to guide

Instapage’s Form Builder is an essential tool for marketers aiming to enhance their lead generation efforts. With its user-friendly interface and powerful features, you can create effective forms that capture user information seamlessly. This guide will walk you through setting up your first form using the Tool Request Form generator.

Step-by-step guide to using the Tool Request Form generator

Get started with Instapage by creating an account with a 14-day free trial.
Provide your company details and add teammates to complete your account settings.
Open your Dashboard and navigate to Assets -> Forms -> Create Form.
Design your form from scratch and rename it according to your requirements.
Click on the ADD FIELD menu on the left and drop in the fields you need, choosing from text, email, dropdown lists, etc.
Customize your form using the FORM Settings and FORM Style options located in the right sidebar.
Once satisfied, click SAVE to add the form to your landing pages, or decline changes using the CLOSE button.

By following these steps, you'll harness the power of Instapage’s Form Builder to create tailored forms that enhance your conversion rates. Start your free trial today and experience how the Tool Request Form generator can transform your marketing strategy!

Get more conversions with Tool Request Form generator

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

Get started

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Most Implementable Enterprise - Summer 2025

Fastest Implementation Enterprise - Summer 2025

Frequently Asked Questions

What is the Tool Request Form generator from Instapage?

The Tool Request Form generator from Instapage is a user-friendly feature that allows you to create customizable forms quickly and effortlessly. This tool simplifies the process of collecting information from users, making it ideal for businesses looking to streamline their data collection. With a variety of templates and drag-and-drop functionality, you can tailor your forms to fit your branding needs without any coding skills.

How can I benefit from using Instapage's Tool Request Form generator?

By using the Tool Request Form generator, you can enhance your lead generation strategy and boost conversions. Its integration capabilities with various marketing tools mean you can seamlessly gather and channel data where you need it most. Additionally, the form's optimization features ensure that you can continuously refine user engagement and maximize submission rates.

Are there any integrations available with the Tool Request Form generator?

Yes, the Tool Request Form generator supports a range of integrations with popular marketing platforms, including CRM systems, email marketing tools, and analytics solutions. This connectivity allows you to manage and analyze your leads efficiently, boosting your marketing efforts. By leveraging these integrations, you can create a cohesive marketing ecosystem that enhances your overall strategy.

Is the Tool Request Form generator easy to use for beginners?

Absolutely! The Tool Request Form generator is designed for users of all experience levels, making it approachable even for beginners. The intuitive interface and extensive library of conversion-focused layouts help you get started without the need for technical skills. Instapage also provides helpful resources and customer support, ensuring that you have all the assistance you need to create effective forms.

Can I customize the Tool Request Form to match my brand's identity?

Yes, customization is one of the key features of the Tool Request Form generator. You can adjust colors, fonts, and styles to align the form with your brand identity, ensuring a consistent user experience. With dynamic text replacement and layout options, you can create tailored forms that resonate with your audience while enhancing brand recognition.

What support options are available if I encounter issues with the Tool Request Form generator?

Instapage provides comprehensive customer support to assist you with any challenges you may face using the Tool Request Form generator. You can access a detailed knowledge base, tutorial videos, and a responsive customer service team ready to help. Whether you have a quick question or need in-depth assistance, Instapage is committed to ensuring your success with the form builder.