Improve landing pages with our Special Request Form generator

Explore our user-friendly form builder to effortlessly collect data from your website visitors. Leverage Instapage and its cutting-edge conversion-focused features to improve engagement and enhance your digital ad campaigns.

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Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.

Landing page builder

Form builder

Landing page optimization

Landing page personalization

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Integrate with any app

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Bell Media cuts production schedules in half with Instapage post-click landing pages

Boost results through landing page optimization

Bell Media cuts production schedules in half with Instapage post-click landing pages

Personalize experiences for higher engagement and ROI

Personalize experiences for higher engagement and ROI sidebar

Bell Media cuts production schedules in half with Instapage post-click landing pages

Maximize campaign efficiency with ad mapping

Maximize campaign efficiency with ad mapping sidebar

Bell Media cuts production schedules in half with Instapage post-click landing pages

Bell Media cuts production schedules in half with Instapage post-click landing pages

Improve alignment across your creative team

Improve alignment across your creative team sidebar

Bell Media cuts production schedules in half with Instapage post-click landing pages

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Create forms with drag-and-drop interface

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Getting started with the special request form builder

Instapage’s special request form builder is designed to enhance your lead generation and customer interaction strategies. This powerful tool allows marketers to create tailored forms that engage users and capture essential information seamlessly. Here’s a step-by-step guide on how to get started with this feature.

Steps to create your special request form

Get started with Instapage by creating an account using a 14-day free trial.
Provide your company details and invite teammates to finalize your account settings.
Open your dashboard and navigate to Assets -> Forms -> Create Form.
Design your form from scratch, naming it according to your needs.
Access the ADD FIELD menu on the left to drag and drop fields you require, such as text, email, or dropdown lists.
Customize your form through FORM Settings and FORM Style options available in the right sidebar.
Click SAVE to add the form to your landing pages, or use the CLOSE button to discard unsaved changes.

By following these simple steps, you can effectively leverage Instapage’s special request form builder to enhance your marketing campaigns. Start today to improve your conversions and meet your audience's needs.

Get more conversions with Special Request Form builder

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

Get started

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Most Implementable Enterprise - Summer 2025

Fastest Implementation Enterprise - Summer 2025

Frequently Asked Questions

What makes the Instapage Special Request Form builder stand out from other form builders?

The Instapage Special Request Form builder is designed to be incredibly user-friendly, allowing marketers to create customized forms without any coding experience. It integrates seamlessly with other tools in your marketing stack, enhancing the functionality of your landing pages. Plus, with built-in optimization features, you can analyze performance and improve conversions efficiently.

Can I personalize forms with the Special Request Form builder?

Absolutely! The Special Request Form builder allows you to create personalized forms tailored to your audience. You can use dynamic text replacement and other personalization features to ensure that your forms resonate with visitors, helping to increase engagement and conversion rates on your landing pages.

Is customer support readily available for users of the Special Request Form builder?

Yes! Instapage provides exceptional customer support for users of the Special Request Form builder. Whether you have questions about functionality, design, or integrations, you can count on prompt assistance from our knowledgeable team, ensuring you get the most out of your form-building experience.

What types of integrations are available with the Special Request Form builder?

The Special Request Form builder offers various integration options, allowing you to connect with popular marketing tools and CRMs. This ensures streamlined data flow and enhances your overall marketing automation strategy. By leveraging these integrations, you can effectively manage your leads and analyze their behavior for better conversions.

How does the pricing for the Special Request Form builder compare to other tools?

Instapage's pricing for the Special Request Form builder is competitive, especially considering the range of features it offers. You gain access to a comprehensive suite designed for high conversion rates, collaboration, and user-friendly design, making it a strong choice for marketers looking for value without compromising on quality.

Is the Special Request Form builder easy to use for beginners?

Yes, the Instapage Special Request Form builder is specifically designed for ease of use, even for beginners. With a drag-and-drop interface and a library of templates, you can create stunning forms quickly and efficiently without requiring technical skills. This intuitive design helps marketers focus on strategy and conversion rather than getting bogged down in complicated setups.