Make the most of your workflows with Instapage’s online form generator for Online marketers

Craft and customize your landing pages and forms online with Instapage. Test various versions with our form builder for Online marketers right now!

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Boost results Boost results Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Build landing pages Build landing pages Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize campaign Maximize campaign Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Power up landing Power up landing Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Improve alignment across Improve alignment across Integrate with any app

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Build landing pages that get results
Lemonade Stand scales output by streamlining efficiency with Instapage
Boost results through landing page optimization
Lemonade Stand scales output by streamlining efficiency with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Lemonade Stand scales output by streamlining efficiency with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Lemonade Stand scales output by streamlining efficiency with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Lemonade Stand scales output by streamlining efficiency with Instapage
Improve alignment across your creative team sidebar
Lemonade Stand scales output by streamlining efficiency with Instapage
Build landing pagesCreate forms with drag-and-drop interface
Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.
Boost resultsAdd customization and branding elements
Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.
Build landing pagesGet your landing pages live faster
Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.
Maximize campaignMaximize efficiency with reusable forms
Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.
Power up landingKeep all your forms in one place
Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.
Improve alignment acrossCreate forms with drag-and-drop interface
Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Getting started with the online form generator for Online marketers

Instapage's Form Builder is a powerful tool designed specifically for Online marketers, enabling you to create custom online forms that enhance data collection and conversion rates. With its flexible and user-friendly interface, you can build forms quickly, integrating seamlessly into your marketing strategy and improving customer interactions.

Step-by-step guide to using Instapage's form builder

  1. Log in or create a free Instapage account, then choose a free 14-day trial.
  2. Add your company details, invite your teammates, and configure permissions.
  3. Go to your Dashboard and click on Assets -> Forms -> Create Form.
  4. Create your form from scratch: rename it and start customizing.
  5. Select the ADD FIELD menu from the left bar and drag-and-drop the fields you want to include. Customize single or multi-line text, email, dropdown options, and radio buttons.
  6. Personalize your fields and adjust settings using the FORM Settings and FORM Style options on the right sidebar.
  7. Click Save and add your form to the landing page to streamline data collection.

By following these steps, you're well on your way to leveraging Instapage's Form Builder for your online marketing efforts. Start your 14-day free trial today and begin creating forms that boost your conversions!

Get more conversions with online form generator for Online marketers

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Frequently Asked Questions

How to online form generator for Online marketers

How to online form generator for Online marketers

This video tutorial discusses the importance of web forms and how to effectively utilize them for your brand. It emphasizes that web forms can serve various functions, such as gathering information about website visitors. To maximize the effectiveness of web forms, the tutorial provides several tips: keep forms simple, clear, and concise; use branding-consistent colors, fonts, and spacing that aren't overwhelming; incorporate both visual and audio cues to attract attention; and include necessary instructions for completion. Additionally, the video highlights that web forms are a low-cost lead generation tool compared to advertising methods, making them essential for those not already implementing them.

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