Easily capture leads with Instapage’s online form generator for B2B

Craft B2B-specific forms with our online form builder without learning how to code. Connect your workflow with various CRMs, email, and marketing apps. Sign up for a free trial to discover all features.

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Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.

Landing page builder

Form builder

Landing page optimization

Landing page personalization

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Integrate with any app

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Eurosport Gets a 30% uplift with Instapage personalization

Boost results through landing page optimization

Eurosport Gets a 30% uplift with Instapage personalization

Personalize experiences for higher engagement and ROI

Personalize experiences for higher engagement and ROI sidebar

Eurosport Gets a 30% uplift with Instapage personalization

Maximize campaign efficiency with ad mapping

Maximize campaign efficiency with ad mapping sidebar

Eurosport Gets a 30% uplift with Instapage personalization

Eurosport Gets a 30% uplift with Instapage personalization

Improve alignment across your creative team

Improve alignment across your creative team sidebar

Eurosport Gets a 30% uplift with Instapage personalization

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Create forms with drag-and-drop interface

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Getting started with Instapage's online form creator for B2B

Instapage's Form Builder is an essential tool for businesses looking to streamline data collection and enhance their marketing efforts. This user-friendly online form creator for B2B allows marketers to create customizable forms that capture leads effectively, boosting brand trust and conversion rates.

Step-by-step guide to using Instapage’s form builder

Log in or create a free Instapage account, then choose a free 14-day trial.
Add your company details, invite your teammates, and configure permissions.
Go to your Dashboard and click Assets -> Forms -> Create Form.
Create your form from scratch: rename it and start customizing.
Select the ADD FIELD menu from the left bar and drag and drop the fields you want: single or multi-line text, email, dropdown, radio buttons, etc.
Customize your fields and configure your form using FORM Settings and FORM Style options on the right sidebar.
Click Save and add your form to the landing page to streamline data collection.

By following these steps, you can easily implement Instapage's Form Builder into your marketing strategy. Start your free trial today to revolutionize your lead generation process and maximize conversions.

Get more conversions with online form creator for B2B

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

Get started

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Most Implementable Enterprise - Summer 2025

Fastest Implementation Enterprise - Summer 2025

Frequently Asked Questions

What makes Instapage's online form creator for B2B unique?

Instapage's online form creator for B2B stands out due to its user-friendly interface and robust features that cater specifically to business needs. With over 500 conversion-focused layouts and customizable Instablocks, creating high-performing forms becomes quick and efficient. Moreover, it integrates seamlessly with various marketing tools, enabling you to gather leads effectively while optimizing your campaigns.

Can I integrate the online form creator for B2B with other tools?

Absolutely! Instapage’s online form creator for B2B offers a variety of integrations with popular marketing platforms, CRMs, and email marketing services. This capability allows you to effortlessly connect your forms with your existing tools, helping streamline your data collection and lead management processes. Experience smooth workflows and enhanced productivity by leveraging the integrations available.

Is customer support available for users of the online form creator for B2B?

Yes, Instapage provides excellent customer support for users of its online form creator for B2B. You can access a variety of resources, including live chat, email support, and a comprehensive help center filled with guides and tutorials. We're dedicated to ensuring you have all the assistance you need to maximize your form-building efforts and drive conversions.

How does the online form creator for B2B contribute to improving conversion rates?

The online form creator for B2B from Instapage is designed to optimize your forms for higher conversion rates through A/B testing and detailed analytics. You can quickly assess which form elements perform best and make data-driven adjustments to enhance user experience. By leveraging these built-in tools, businesses can significantly boost their lead generation efforts and ROI.

Is it easy to use the online form creator for B2B, even for non-technical users?

Yes, the online form creator for B2B is specifically designed for ease of use, making it accessible to non-technical users. With its drag-and-drop interface and a library of customizable templates, you can create attractive forms without any coding skills. This allows marketing teams to focus on strategy and results instead of technical hurdles.

What pricing options are available for the online form creator for B2B?

Instapage’s online form creator for B2B offers flexible pricing plans tailored to varying business needs. Whether you're a small startup or a larger enterprise, there are options ranging from basic to advanced features that suit different budgets and requirements. Each plan includes essential functionalities, so you can choose the right fit for your organization to maximize your form-building capabilities.

How to online form creator for B2B

At its core, Formstack is an online application that enables users to build forms, collect data, and utilize that data effectively. It offers more than a simple form builder, focusing on aiding small businesses in their growth. Formstack is designed for ease of use, allowing quick creation of powerful forms to gather information, documents, payments, and registrations without any programming knowledge. The drag-and-drop interface simplifies the form-building process. Users can enhance forms with features like conditional logic, self-calculating fields, file uploads, and analytics. Formstack prioritizes security, allowing users to collect sensitive information safely using SSL, PGP, and data encryption. Additionally, users can customize forms with various themes or create their own to align with branding, and the application integrates with numerous other platforms.