Simple and straightforward online form generator for amateurs

Forget about cumbersome landing page creation process with Instapage. Make your landing page and forms generation a breeze with our online form builder for amateurs. Try it out right now!

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Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.

Landing page builder

Form builder

Landing page optimization

Landing page personalization

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Integrate with any app

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Eurosport Gets a 30% uplift with Instapage personalization

Boost results through landing page optimization

Eurosport Gets a 30% uplift with Instapage personalization

Personalize experiences for higher engagement and ROI

Personalize experiences for higher engagement and ROI sidebar

Eurosport Gets a 30% uplift with Instapage personalization

Maximize campaign efficiency with ad mapping

Maximize campaign efficiency with ad mapping sidebar

Eurosport Gets a 30% uplift with Instapage personalization

Eurosport Gets a 30% uplift with Instapage personalization

Improve alignment across your creative team

Improve alignment across your creative team sidebar

Eurosport Gets a 30% uplift with Instapage personalization

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Create forms with drag-and-drop interface

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Getting started with an online form creator for amateurs

Instapage's Form Builder is an intuitive online form creator for amateurs, designed to enhance your marketing strategy by streamlining data collection. This guide will walk you through the essential steps to create effective forms that can boost your conversion rates and make your landing pages more engaging.

Steps to use Instapage’s Form Builder

Log in or create a free Instapage account, then choose a free 14-day trial to get started.
Add your company details, invite your teammates, and configure permissions to facilitate collaboration.
Go to your Dashboard and click Assets -> Forms -> Create Form to begin designing your form.
Create your form from scratch by renaming it and starting your customizations.
Select the ADD FIELD menu from the left bar and drag and drop the fields you want to include such as single or multi-line text, email, dropdowns, or radio buttons.
Customize your fields and configure your form using FORM Settings and FORM Style options available in the right sidebar.
Click Save and add your form to the landing page to streamline your data collection process.

By following these simple steps, even amateurs can take full advantage of Instapage’s Form Builder. Start creating forms today to elevate your landing pages and increase conversions. Don't wait—take advantage of the 14-day free trial and experience the benefits firsthand!

Get more conversions with online form creator for amateurs

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Most Implementable Enterprise - Summer 2025

Fastest Implementation Enterprise - Summer 2025

Frequently Asked Questions

What is an online form creator for amateurs?

An online form creator for amateurs is a user-friendly tool that allows individuals without coding experience to create customized forms easily. With Instapage’s Form Builder, you can design forms using a simple drag-and-drop interface, making it perfect for beginners. This enables you to collect data and engage your audience effortlessly, all while enjoying features tailored specifically for non-technical users.

How does Instapage’s Form Builder differ from other form creators?

Instapage’s Form Builder stands out as an online form creator for amateurs due to its intuitive design and extensive features. Unlike many competitors, it offers more than just form creation; it provides built-in optimization tools, A/B testing, and detailed analytics for ongoing performance assessment. This holistic approach empowers users to not only create forms but also analyze and enhance them for better conversions.

Are there any integrations available with the Instapage Form Builder?

Yes! Instapage’s Form Builder offers a wide range of integrations with popular marketing tools and CRM systems, making it a robust online form creator for amateurs. Whether you're using email marketing services, payment gateways, or customer relationship management tools, you can easily connect your forms to streamline your processes. This seamless integration helps you keep your data organized and enhances your marketing efforts.

What support options does Instapage provide for users of its Form Builder?

Instapage prioritizes customer support for its users, making it an excellent choice among online form creators for amateurs. We offer extensive resources, including tutorials, guides, and a responsive support team that’s ready to assist you whenever needed. This commitment to customer service ensures that even those new to form creation can get the help they need quickly and efficiently.

Is it easy to customize forms with Instapage’s Form Builder?

Absolutely! Instapage's Form Builder is designed as an online form creator for amateurs, emphasizing ease of use and customization. With a variety of templates and styling options available, you can create forms that reflect your brand’s identity in just a few clicks. Plus, you can modify forms in real-time, facilitating a smooth and creative design process.

What pricing options are available for the Form Builder?

Instapage offers flexible pricing plans for its Form Builder to cater to amateurs and professionals alike. While we have various packages that include different features, many beginners find that the entry-level plan provides ample tools for building effective forms at a competitive price. This ensures that everyone can access high-quality form creation without a significant financial commitment.