An innovative and straightforward online form generator for cross-functional teams

Simplify form generation and customization with Instapage’s form builder for cross-functional teams. Save your precious time for your relevant tasks and streamline data collection with a click.

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Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.

Landing page builder

Form builder

Landing page optimization

Landing page personalization

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Integrate with any app

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage

Boost results through landing page optimization

Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage

Personalize experiences for higher engagement and ROI

Personalize experiences for higher engagement and ROI sidebar

Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage

Maximize campaign efficiency with ad mapping

Maximize campaign efficiency with ad mapping sidebar

Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage

Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage

Improve alignment across your creative team

Improve alignment across your creative team sidebar

Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Create forms with drag-and-drop interface

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Getting started with an online form builder for cross-functional teams

Instapage's Form Builder is an essential tool for cross-functional teams aiming to create effective online forms. This comprehensive guide will walk you through the initial setup process, helping your team quickly harness the features that can optimize conversions and streamline data collection.

Steps to create your first form using Instapage

Log in or create a free Instapage account, then choose a free 14-day trial.
Add your company details, invite your teammates, and configure permissions to ensure collaboration.
Go to your Dashboard, click on Assets, select Forms, and then Create Form.
Create your form from scratch by renaming it and starting the customization process.
Select the ADD FIELD menu from the left sidebar and drag and drop fields you want to include: such as single or multi-line text, email, dropdowns, radio buttons, and more.
Customize your fields as needed and configure your form using the FORM Settings and FORM Style options available in the right sidebar.
Click Save to finalize your form and add it to your landing page, allowing for streamlined data collection.

By following these steps, you can effectively utilize Instapage's Form Builder to enhance your online presence. Start your free trial today and empower your cross-functional team to boost conversions and improve user experience.

Get more conversions with online form builder for cross-functional teams

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Most Implementable Enterprise - Summer 2025

Fastest Implementation Enterprise - Summer 2025

Frequently Asked Questions

What makes Instapage's online form builder for cross-functional teams stand out?

Instapage's online form builder for cross-functional teams is designed with flexibility and ease-of-use in mind. It allows marketers and teams from various departments to quickly create and customize forms without the need for coding. With over 500 conversion-focused templates and intuitive design tools, teams can streamline the form creation process while ensuring high performance and branding consistency.

Can I integrate Instapage's online form builder with other tools?

Absolutely! Instapage’s online form builder for cross-functional teams offers seamless integrations with popular marketing and CRM tools like HubSpot, Mailchimp, and Salesforce. This ensures that your data flows smoothly across platforms, enhancing your team's productivity and effectiveness in managing leads while maintaining consistent communication.

What type of customer support does Instapage provide for its online form builder?

Instapage prides itself on offering exceptional customer support for users of its online form builder for cross-functional teams. You can access 24/7 customer service through chat or email, along with a rich library of resources, tutorials, and best practices to help you maximize your form's effectiveness. Our dedicated support team is always ready to assist whenever you need guidance or have questions.

How does Instapage ensure high conversion rates with its online form builder?

With built-in optimization features, Instapage's online form builder for cross-functional teams helps boost conversion rates through experimentation and analytics. Users can conduct A/B tests on their forms, utilize heatmaps to understand user behavior, and analyze performance metrics easily. These Data-driven insights empower teams to make informed decisions and continuously improve their lead generation strategies.

Is the online form builder user-friendly for teams with varying skill levels?

Yes! Instapage's online form builder for cross-functional teams is designed to be user-friendly, even for those with little to no technical expertise. The drag-and-drop interface and ready-to-use templates mean that team members from marketing, IT, and other departments can create beautiful forms quickly and efficiently, fostering collaboration and productivity across the organization.

What pricing options are available for Instapage's online form builder?

Instapage offers competitive pricing for its online form builder for cross-functional teams, with various plans tailored to meet different needs. You can choose from monthly or annual subscriptions, with customizable features depending on your team's size and goals. With our risk-free trial, you can explore the full capabilities of the form builder before committing to a plan, ensuring the right fit for your team's requirements.

How to online form builder for cross-functional teams

The Siemens Development System (SDS) is crucial for Siemens' digital transition and enhancement of market competitiveness, positioning the company as an innovation leader and digital champion. In the context of complex product development, Ms. Harrison plays a key role in navigating these challenges. The evolving digital landscape necessitates flexible workflows that allow for quick response times. However, the involvement of employees from different departments complicates oversight and coordination. To address this, the strategy of forming cross-functional empowered teams is implemented. These teams, composed of diverse skill sets and structured collaboration, conduct their projects through regular face-to-face meetings, enabling better organization and alignment on objectives.