Optimize your landing pages with GraphQL form generator

Use cutting-edge technology to build smarter, more effective forms. Our GraphQL form builder simplifies creation and maximizes conversions.

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Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.

Landing page builder

Form builder

Landing page optimization

Landing page personalization

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Integrate with any app

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns

Boost results through landing page optimization

Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns

Personalize experiences for higher engagement and ROI

Personalize experiences for higher engagement and ROI sidebar

Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns

Maximize campaign efficiency with ad mapping

Maximize campaign efficiency with ad mapping sidebar

Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns

Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns

Improve alignment across your creative team

Improve alignment across your creative team sidebar

Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Create forms with drag-and-drop interface

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Getting started with the GraphQL form builder

The GraphQL form builder from Instapage is an essential tool for marketers looking to streamline lead generation and improve their online presence. With its user-friendly interface and powerful features, you can easily create forms that capture customer information and drive conversions. This guide will walk you through the steps to get started with the GraphQL form builder effectively.

Step-by-step guide to using the GraphQL form builder

Get a free Instapage account and sign up for a free 14-day trial to explore the features of the GraphQL form builder.
Configure your account by providing your company details to tailor the experience to your needs.
Navigate to your account dashboard, click on Assets, then Forms, and select Create Form to initiate the form creation process.
Create your form from scratch or choose an existing template, customizing it to meet your specific requirements.
Enhance your form by choosing various fields from the ADD FIELD menu located on the left bar, including text, email, dropdown options, and radio buttons.
Utilize the FORM Settings and FORM Style menus on the right to fine-tune your form's setup and appearance.
Once satisfied with your design, click SAVE to retain your changes or select CLOSE to discard any edits made.

By following these steps, you can harness the power of the GraphQL form builder to create highly effective forms that engage your audience. Start today and elevate your marketing strategy with Instapage.

Get more conversions with GraphQL form builder

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

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"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Most Implementable Enterprise - Summer 2025

Fastest Implementation Enterprise - Summer 2025

Frequently Asked Questions

What is the GraphQL form builder and how does it benefit my marketing campaigns?

How easy is it to integrate the GraphQL form builder with other tools?

Can I personalize my forms using the GraphQL form builder?

What level of customer support can I expect when using the GraphQL form builder?

Is the GraphQL form builder user-friendly for those without coding experience?

What are the pricing options for the GraphQL form builder?

How to GraphQL form builder

In this Microsoft Build session, Adrian Hall from Azure API management leads a tutorial on building GraphQL on Microsoft Azure, alongside David Amari and Thomas Calvin from Azure SQL and Azure static web apps. The session begins with a brief introduction to GraphQL, outlining its advantages and applications. Following this, the focus shifts to implementing GraphQL on Azure, highlighting the primary methods for doing so. The presenters will also address the various options available for running GraphQL, providing guidance on which approach to select based on specific needs. The session aims to equip attendees with the foundational knowledge and practical insights necessary to effectively use GraphQL within the Azure ecosystem.