An easy way to generate high-performing online form

Unleash your creativity and capture leads more effectively with Instapage's Form builder. Generate high-performing online forms with multiple fields, dropdowns, and more to engage users and boost conversions.

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Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.

Landing page builder

Form builder

Landing page optimization

Landing page personalization

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Integrate with any app

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns

Boost results through landing page optimization

Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns

Personalize experiences for higher engagement and ROI

Personalize experiences for higher engagement and ROI sidebar

Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns

Maximize campaign efficiency with ad mapping

Maximize campaign efficiency with ad mapping sidebar

Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns

Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns

Improve alignment across your creative team

Improve alignment across your creative team sidebar

Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Create forms with drag-and-drop interface

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

How to generate high-performing online form with Instapage's Form Builder

Creating effective online forms is a crucial part of enhancing your digital marketing strategy. With Instapage's Form Builder, you can easily generate high-performing online forms that capture leads and drive conversions.

Steps to get started with the form builder

Sign up with Instapage and start your 14-day free trial to explore all platform's capabilities.
Create and set up a Workspace, adding team members for seamless collaboration.
In the left menu of the Dashboard, choose Assets, then click Forms -> Create Form.
Drag and drop various fields, dropdown lists, and radio buttons from the sidebar to build your form.
Customize labels and buttons in the Form Style section to enhance visual appeal.
Utilize the Form Settings menu to configure steps and define actions upon form submission.
Click SAVE to preserve all changes, or SUBMIT to activate and execute the form.

By following these simple steps, you can leverage Instapage’s Form Builder to create optimized forms effortlessly. Start your free trial today and experience improved conversion rates and enhanced lead generation.

Get more conversions with generate high-performing online form

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

Get started

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Most Implementable Enterprise - Summer 2025

Fastest Implementation Enterprise - Summer 2025

Frequently Asked Questions

How can I generate high-performing online forms using Instapage?

With Instapage’s intuitive drag-and-drop Form Builder, generating high-performing online forms is seamless and efficient. You can easily add various fields like text, email, and dropdowns, customize buttons, and configure actions post-submission. This user-friendly approach allows marketers to quickly create forms that drive conversions and enhance the user experience.

What are the integrations available with the Instapage Form Builder?

Instapage offers robust integrations with several marketing tools, including CRM systems, email marketing software, and analytics platforms. This allows you to easily connect your forms to various applications, helping you generate high-performing online forms that streamline data collection and boost your marketing efforts. Leveraging these integrations ensures that your forms work seamlessly within your existing tech stack.

Is there customer support available for using the Form Builder?

Absolutely! Instapage provides excellent customer support to help you generate high-performing online forms with ease. Whether you need assistance with form creation, integrations, or troubleshooting, their support team is readily available via chat and email. Additionally, you can access extensive resources, including tutorials and guides, to maximize your use of the tool.

How does Instapage compare to other form builders on the market?

Instapage stands out from other form builders due to its unparalleled ease of use and comprehensive features. Users can generate high-performing online forms without coding knowledge, thanks to the flexible drag-and-drop interface. Moreover, its advanced optimization tools and extensive personalization options ensure that your forms not only look great but also convert effectively.

Can I reuse forms created in Instapage for multiple landing pages?

Yes! All forms created with Instapage’s Form Builder are stored in a centralized Form Library, allowing you to easily manage and reuse them across multiple landing pages. This feature ensures that you can generate high-performing online forms quickly while maintaining consistency in your brand’s messaging and design. Simply select a form from the library and integrate it wherever needed.

What pricing options are available for Instapage’s Form Builder?

Instapage offers flexible pricing plans that cater to different business needs, providing access to powerful features, including the Form Builder. By investing in a plan, you will gain the ability to generate high-performing online forms along with access to landing page templates, A/B testing, and advanced analytics. Choose a plan that suits your budget and enjoy the benefits of enhanced conversions and streamlined form management.