An easy way to generate easy-to-use online form

Unleash your creativity and capture leads more effectively with Instapage's Form builder. Generate easy-to-use online forms with multiple fields, dropdowns, and more to engage users and boost conversions.

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Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.

Landing page builder

Form builder

Landing page optimization

Landing page personalization

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Integrate with any app

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Eurosport Gets a 30% uplift with Instapage personalization

Boost results through landing page optimization

Eurosport Gets a 30% uplift with Instapage personalization

Personalize experiences for higher engagement and ROI

Personalize experiences for higher engagement and ROI sidebar

Eurosport Gets a 30% uplift with Instapage personalization

Maximize campaign efficiency with ad mapping

Maximize campaign efficiency with ad mapping sidebar

Eurosport Gets a 30% uplift with Instapage personalization

Eurosport Gets a 30% uplift with Instapage personalization

Improve alignment across your creative team

Improve alignment across your creative team sidebar

Eurosport Gets a 30% uplift with Instapage personalization

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Create forms with drag-and-drop interface

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

How to generate easy-to-use online form with Instapage's Form Builder

Instapage's Form Builder is an essential tool for marketers looking to enhance their online presence and boost conversion rates. By enabling you to generate easy-to-use online forms, this tool helps streamline the collection of leads and customer information, all while allowing for a personalized user experience. Follow these simple steps to get started with building your own forms.

Steps to create a versatile online form

Sign up with Instapage and start your 14-day free trial to explore all platform's capabilities.
Create and set up a Workspace and add team members for better collaboration.
Choose Assets in the left menu of the Dashboard, then click Forms -> Create Form.
Drag and drop various fields, dropdown lists, and radio buttons from the sidebar to build your form.
Customize labels and buttons to improve their appearance in the Form Style section.
Utilize the Form Settings menu to configure steps and define actions upon form submission.
Click SAVE to preserve all changes, or SUBMIT to activate and execute the form.

By following these steps, you can easily generate an online form tailored to your marketing needs. Start utilizing Instapage's features today and transform your landing page experiences—sign up now for your free trial!

Get more conversions with generate easy-to-use online form

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Most Implementable Enterprise - Summer 2025

Fastest Implementation Enterprise - Summer 2025

Frequently Asked Questions

How can I generate easy-to-use online forms with Instapage?

Instapage's intuitive drag-and-drop Form Builder allows you to generate easy-to-use online forms effortlessly. You can quickly add various fields like text, email, and dropdown lists, customizing the design to suit your brand. Once your form is complete, you can also configure the actions that occur upon submission, such as redirecting to a thank-you page or downloading a file.

What are the key features of Instapage's Form Builder?

The Form Builder offers a variety of features to help you generate easy-to-use online forms, including a central Form Library for easy management and reuse. You can leverage personalization tools, built-in analytics, and A/B testing capabilities to optimize your forms for higher conversions. Additionally, seamless integrations with various marketing tools enhance your data collection and customer tracking.

Is there customer support available for the Form Builder?

Yes, Instapage provides robust customer support to help you generate easy-to-use online forms with confidence. Our support team is available via chat and email to assist with any inquiries, ensuring that you have a smooth experience while creating and managing your forms. Plus, our extensive knowledge base offers tutorials and guides for self-help.

How does Instapage's Form Builder compare to competitors in terms of ease of use?

Instapage stands out in the market with its straightforward drag-and-drop interface designed to help you generate easy-to-use online forms quickly. Unlike some competitors, you won't need coding skills or extensive training to create high-performing forms. This ease of use, combined with over 500 customizable templates, empowers marketers to create forms that convert without the hassle.

What pricing plans include access to the Form Builder?

Our Form Builder is included in all Instapage pricing plans, offering value for businesses of all sizes. Each plan allows you to generate easy-to-use online forms, with tiered options that provide additional features such as advanced analytics and collaboration tools. You can choose a plan that fits your budget while benefiting from essential form-building capabilities.

Can I integrate the Form Builder with other tools?

Absolutely! Instapage's Form Builder supports various integrations, allowing you to combine your forms with CRM, email marketing, and analytics tools. This capability means you can generate easy-to-use online forms while seamlessly collecting and managing your data across platforms, streamlining your marketing efforts and improving conversion rates.