Enjoy the way you design HTML online form

Enhance your landing page interactivity and easily gather essential information thanks to a cutting-edge Form builder from Instapage. Design HTML online forms that captivate users and elevate conversions like never before.

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Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.

Landing page builder

Form builder

Landing page optimization

Landing page personalization

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Integrate with any app

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster

Boost results through landing page optimization

Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster

Personalize experiences for higher engagement and ROI

Personalize experiences for higher engagement and ROI sidebar

Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster

Maximize campaign efficiency with ad mapping

Maximize campaign efficiency with ad mapping sidebar

Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster

Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster

Improve alignment across your creative team

Improve alignment across your creative team sidebar

Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Create forms with drag-and-drop interface

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Html forms designer: Your ultimate how-to guide

Getting started with Instapage's Form Builder allows marketers to create high-converting online forms that enhance lead generation and engagement. This guide will take you through the essential steps to design HTML online forms that meet your project needs effectively.

Steps to design your HTML online form

Sign up with Instapage and start your 14-day free trial to explore all platform’s capabilities.
Create and set up a Workspace and add team members for better collaboration.
Choose Assets in the left menu of the Dashboard, then click Forms -> Create Form.
Drag and drop various fields, dropdown lists, and radio buttons from the sidebar to build your form.
Customize labels and buttons to improve their appearance in the Form Style section.
Utilize the Form Settings menu to configure steps and define actions upon form submission.
Click SAVE to preserve all changes, or SUBMIT to activate and execute the form.

Following these steps will help you design HTML online forms tailored for your audience. Start customizing your forms today and experience the powerful features Instapage offers to elevate your marketing strategy!

Get more conversions with design HTML online form

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

Get started

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Most Implementable Enterprise - Summer 2025

Fastest Implementation Enterprise - Summer 2025

Frequently Asked Questions

How can I easily design an HTML online form using Instapage's Form Builder?

With Instapage's intuitive drag-and-drop Form Builder, you can quickly design an HTML online form tailored to your needs. Simply select the fields you want to include—be it text boxes, dropdowns, or radio buttons—and customize their appearance in the Form Style menu. This user-friendly interface makes creating forms accessible for marketers and non-developers alike, ensuring that you can launch your forms without any coding skills.

What features does Instapage’s Form Builder offer for enhancing my forms?

Instapage’s Form Builder is packed with features to enhance usability and performance, such as the ability to redirect users after submission, download files, and customize button styles. You can also manage all your forms easily in the central Form Library, allowing you to reuse and modify forms across different landing pages. Each feature is designed to help you efficiently design HTML online forms that convert visitors into leads.

Does Instapage support integrations with other tools and platforms?

Yes, Instapage offers a seamless integration with numerous CRM, email marketing, and analytics tools, allowing you to streamline your workflows. Whether you need to connect with platforms like HubSpot, Salesforce, or Google Analytics, Instapage makes it easy to transfer data and enhance your marketing strategies. This flexibility ensures that your designed HTML online form works hand-in-hand with your existing tech stack.

How does Instapage's Form Builder compare to other form builders on the market?

Instapage stands out due to its ease of use, powerful customization options, and robust analytics features. Unlike traditional form builders, which may require technical skills, Instapage allows anyone to design HTML online forms effortlessly, optimizing them for conversions. Plus, the built-in A/B testing and heat maps provide insights on user interactions, setting you up for success right away.

What kind of customer support can I expect when using Instapage's Form Builder?

Instapage provides top-notch customer support through live chat, a comprehensive knowledge base, and tutorials to help you with any questions you might have while using the Form Builder. Whether you're new to form design or looking to optimize existing forms, their dedicated support team is there to guide you. This commitment to customer satisfaction ensures you can confidently design HTML online forms that meet your goals.

Is there a cost associated with using Instapage's Form Builder?

Instapage offers various pricing plans that include access to the Form Builder, suitable for different budget levels. Each plan comes packed with valuable features like personalization, optimization tools, and responsive support, ensuring you have everything needed to succeed. With Instapage, you can invest in an effective solution to design HTML online forms that drive conversions for your business.