An easy way to design embeddable online form

Unleash your creativity and capture leads more effectively with Instapage's Form builder. Design embeddable online forms with multiple fields, dropdowns, and more to engage users and boost conversions.

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Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.

Landing page builder

Form builder

Landing page optimization

Landing page personalization

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Integrate with any app

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Lattice increases advertising conversion rates by 41% after partnering with Instapage

Boost results through landing page optimization

Lattice increases advertising conversion rates by 41% after partnering with Instapage

Personalize experiences for higher engagement and ROI

Personalize experiences for higher engagement and ROI sidebar

Lattice increases advertising conversion rates by 41% after partnering with Instapage

Maximize campaign efficiency with ad mapping

Maximize campaign efficiency with ad mapping sidebar

Lattice increases advertising conversion rates by 41% after partnering with Instapage

Lattice increases advertising conversion rates by 41% after partnering with Instapage

Improve alignment across your creative team

Improve alignment across your creative team sidebar

Lattice increases advertising conversion rates by 41% after partnering with Instapage

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Create forms with drag-and-drop interface

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

How to design embeddable online form with Instapage's Form Builder

Creating an effective form can significantly enhance your online marketing strategy. With Instapage's Form Builder, you can design embeddable online forms that drive conversions. This guide will walk you through the essential steps to get started.

Follow these steps to design an embeddable online form

Sign up with Instapage and start your 14-day free trial to explore all platform’s capabilities.
Create and set up a Workspace, inviting team members for better collaboration.
In the left menu of the Dashboard, select Assets, then navigate to Forms and click 'Create Form.'
Utilize the drag-and-drop interface to add various fields, dropdown lists, and radio buttons from the sidebar.
Customize labels and buttons in the 'Form Style' section to enhance their appearance.
Use the 'Form Settings' menu to configure steps and define actions that will occur after form submission.
Click 'SAVE' to preserve your changes, or 'SUBMIT' to activate your form.

By following these steps, you'll be able to efficiently design embeddable online forms that not only gather data but also contribute to higher conversion rates. Start your free trial with Instapage today and unlock the potential of your landing pages!

Get more conversions with design embeddable online form

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Most Implementable Enterprise - Summer 2025

Fastest Implementation Enterprise - Summer 2025

Frequently Asked Questions

How can I easily design an embeddable online form using Instapage?

With Instapage's intuitive drag-and-drop form builder, you can easily design an embeddable online form in just a few minutes. Simply select from a variety of fields such as text, email, and dropdown options, and customize your form's appearance in the Form Style menu. This simplicity allows you to quickly create professional forms that can be embedded on your landing pages.

What features make Instapage's form builder stand out from other tools?

Instapage’s form builder offers unique features such as a central Form Library for easy management and reuse of forms, robust integration options, and comprehensive customization capabilities. Unlike many competitors, our platform allows you to conduct A/B tests and use heatmaps to optimize your forms for higher conversions. These features empower marketers to design an embeddable online form that truly meets their needs.

Can I track the performance of my forms in Instapage?

Absolutely! Instapage provides detailed analytics dashboards that help you track the performance of your forms. You can see submission rates, conversion metrics, and even user interactions through heatmaps, enabling you to fine-tune your strategy. This level of insight is invaluable when you want to optimize how your designed embeddable online form performs.

What kind of support does Instapage offer for forming builders?

Instapage offers excellent customer support, including live chat, comprehensive resource libraries, and tutorials to help you succeed with the form builder. Our dedicated support team is always available to answer your questions or guide you through any challenges you may face while designing an embeddable online form. This level of support ensures you can focus on growing your conversions without getting stuck.

Are there any limitations on the types of forms I can create with Instapage?

Instapage is incredibly flexible, allowing you to create a wide variety of forms without any coding knowledge. You can design contact forms, registration forms, surveys, and more, all tailored to fit the specific needs of your audience. Compared to other tools, the ability to easily design an embeddable online form with customizable fields sets Instapage apart.

What is the pricing structure for using Instapage's form builder?

Instapage offers competitive pricing plans that cater to different needs, whether you're an individual marketer or part of a large team. Each plan includes access to the form builder along with its powerful features, allowing you to fully utilize its capabilities. With plans designed to grow alongside your business, you can confidently invest in creating high-performing embeddable online forms at any stage.