An easy way to design AI-powered online form

Unleash your creativity and capture leads more effectively with Instapage's Form builder. Design AI-powered online forms with multiple fields, dropdowns, and more to engage users and boost conversions.

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Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.

Landing page builder

Form builder

Landing page optimization

Landing page personalization

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Integrate with any app

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns

Boost results through landing page optimization

Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns

Personalize experiences for higher engagement and ROI

Personalize experiences for higher engagement and ROI sidebar

Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns

Maximize campaign efficiency with ad mapping

Maximize campaign efficiency with ad mapping sidebar

Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns

Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns

Improve alignment across your creative team

Improve alignment across your creative team sidebar

Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Create forms with drag-and-drop interface

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

How to design AI-powered online form with Instapage's Form Builder

Creating effective landing pages is essential for marketers looking to enhance conversion rates. Instapage’s Form Builder empowers you to design AI-powered online forms that engage users and improve lead generation. This guide will walk you through the steps to get started with this powerful tool.

Follow these steps to design your online form

Sign up with Instapage and start your 14-day free trial to explore all the platform’s capabilities.
Create and set up a Workspace and invite team members for improved collaboration.
Navigate to Assets in the left menu of the Dashboard, then click on Forms and select Create Form.
Utilize the drag-and-drop functionality to add various fields, dropdown lists, and radio buttons from the sidebar.
In the Form Style section, customize labels and buttons to enhance their visual appeal.
Use the Form Settings menu to configure the steps and define actions taken upon form submission.
Click SAVE to preserve all changes, or SUBMIT to activate and execute your form.

By following these simple steps, you can swiftly design an AI-powered online form with Instapage that drives conversions. Start your journey today and see the difference it can make for your marketing strategy.

Get more conversions with design AI-powered online form

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

Get started

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Most Implementable Enterprise - Summer 2025

Fastest Implementation Enterprise - Summer 2025

Frequently Asked Questions

What features does the Instapage Form Builder offer to help me design AI-powered online forms?

The Instapage Form Builder features an intuitive drag-and-drop interface that makes it easy to design AI-powered online forms tailored to your needs. You can quickly add various fields such as text inputs, dropdowns, and radio buttons. Additionally, the Form Style menu allows you to customize the look of your buttons and manage submission actions seamlessly.

How can I optimize my forms for higher conversions?

To optimize your forms for higher conversions when you design AI-powered online forms, leverage Instapage's built-in experimentation features. Utilize A/B testing to compare different form designs and see which performs best. The analytics dashboard also provides insights into user behavior, allowing you to iterate effectively based on data-driven decisions.

Can I integrate Instapage’s Form Builder with other tools?

Absolutely! When you design AI-powered online forms with Instapage, the platform offers numerous integrations with popular marketing tools and CRMs. This ensures that your leads are captured and managed effectively across your tech stack, making the workflow seamless and efficient for your marketing efforts.

Is the Form Builder user-friendly for someone with limited technical skills?

Yes, the Instapage Form Builder is designed for users of all skill levels. You can easily design AI-powered online forms without the need for coding knowledge thanks to its drag-and-drop functionality. This simplicity empowers marketers to create high-performing forms quickly and efficiently, helping you focus on your campaigns rather than technical details.

What type of support does Instapage provide to users of the Form Builder?

Instapage offers extensive customer support for users of the Form Builder, including resources like tutorials, documentation, and a responsive support team. Whether you're just starting to design AI-powered online forms or are looking for advanced features, their support ensures you get assistance when needed, making your experience smoother and more productive.

How does Instapage's Form Builder compare to other form builders on the market?

Instapage stands out in the market by allowing you to design AI-powered online forms quickly and integrate them seamlessly into conversion-focused landing pages. Its unique value proposition includes personalization capabilities and advanced optimization tools that many competitors lack. Plus, with over 500 conversion-focused layouts and instant collaboration features, Instapage enhances both the experience and the effectiveness of your marketing efforts.