Create better landing pages with data-driven form generator

Build highly personalized forms that match your brand and engage your audience. Our data-driven form builder ensures seamless integration and higher conversions.

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Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.

Landing page builder

Form builder

Landing page optimization

Landing page personalization

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Integrate with any app

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages

Boost results through landing page optimization

Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages

Personalize experiences for higher engagement and ROI

Personalize experiences for higher engagement and ROI sidebar

Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages

Maximize campaign efficiency with ad mapping

Maximize campaign efficiency with ad mapping sidebar

Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages

Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages

Improve alignment across your creative team

Improve alignment across your creative team sidebar

Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Create forms with drag-and-drop interface

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Getting started with Instapage's data-driven form generator

Instapage's data-driven form generator is a powerful tool designed for marketers aiming to enhance their conversion rates and streamline their form-building process. This guide will help you navigate the essential steps to set up and customize your forms effectively, allowing you to maximize data collection and improve customer engagement.

Follow these steps to use the data-driven form generator

Get a free Instapage account and sign up for a free 14-day trial.
Configure your account and provide your company details.
When in your account, click Assets -> Forms -> Create Form.
Create your form from scratch and customize it to your needs.
Choose various fields from the ADD FIELD menu on the left bar: add text, email, dropdown, radio buttons, etc.
Use FORM Settings and FORM Style menus on the right to set up and customize your form.
Click SAVE to retain your changes or select CLOSE to discard your edits without saving.

By following these simple steps, you can leverage Instapage's data-driven form generator to create engaging and optimized forms. Start your free trial today and see how easy it is to improve your landing pages and drive conversions!

Get more conversions with data-driven form generator

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Most Implementable Enterprise - Summer 2025

Fastest Implementation Enterprise - Summer 2025

Frequently Asked Questions

What is a data-driven form generator and how does Instapage's Form Builder excel at it?

A data-driven form generator uses analytics and user behavior data to create forms that enhance lead capture and conversion rates. Instapage's Form Builder stands out by offering seamless integration with various CRM and marketing tools, enabling users to leverage real-time data for optimizing form performance. This ensures that your forms are tailored to your target audience, making them more effective.

Can I customize forms in the Instapage Form Builder?

Absolutely! The Instapage Form Builder allows you to easily customize forms with a drag-and-drop interface, providing flexibility without the need for coding. You can create forms that align perfectly with your brand, thus enhancing user experience and trust, essential for increasing conversion rates with a data-driven form generator.

What kinds of integrations does Instapage support for its Form Builder?

Instapage boasts a wide range of integrations with popular marketing tools like CRM systems, email marketing platforms, and analytics software. This ensures that your data-driven form generator is not working in isolation, but instead, is part of a larger marketing ecosystem, allowing you to manage and analyze data effectively across different channels.

How does Instapage ensure my forms are optimized for higher conversions?

With Instapage's Form Builder, you gain access to built-in optimization features, such as A/B testing and detailed heatmaps. These tools allow you to experiment with different form layouts and messages, ensuring that your data-driven form generator adapts and evolves based on user interactions, ultimately driving higher conversions.

What kind of customer support does Instapage offer for its Form Builder?

Instapage provides excellent customer support, offering resources such as tutorials, an extensive knowledge base, and responsive customer service. This ensures that whether you’re a newbie or a seasoned marketer, you’ll have the necessary assistance and guidance to make the most of the data-driven form generator features.

Is the Instapage Form Builder user-friendly for someone with limited technical skills?

Yes, the Instapage Form Builder is designed with user-friendliness in mind, allowing anyone to create effective forms without needing technical expertise. The intuitive interface empowers marketers to use the data-driven form generator quickly and efficiently, enabling you to focus on crafting high-converting forms instead of getting bogged down in technical details.

How to data-driven form generator

In this video on LTD Life, host Dave, from clientam.com, explores Goen Forms, a popular form builder tool available on AppSumo for a limited time. Dave, unassociated with any sponsorship, aims to provide his honest assessment of Goen Forms, despite its impressive track record of 458 positive reviews from AppSumo users. He intends to scrutinize the tool and identify any potential shortcomings. The video will revisit the deal page to discuss plans and pricing later, highlighting that the offer is valid for just over four hours. Dave has created his account on Goen Forms, which he is using for the first time. A link is provided for viewers interested in purchasing.