An easy way to customize web online form

Unleash your creativity and capture leads more effectively with Instapage's Form builder. Customize web online forms with multiple fields, dropdowns, and more to engage users and boost conversions.

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Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.

Landing page builder

Form builder

Landing page optimization

Landing page personalization

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Integrate with any app

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Lattice increases advertising conversion rates by 41% after partnering with Instapage

Boost results through landing page optimization

Lattice increases advertising conversion rates by 41% after partnering with Instapage

Personalize experiences for higher engagement and ROI

Personalize experiences for higher engagement and ROI sidebar

Lattice increases advertising conversion rates by 41% after partnering with Instapage

Maximize campaign efficiency with ad mapping

Maximize campaign efficiency with ad mapping sidebar

Lattice increases advertising conversion rates by 41% after partnering with Instapage

Lattice increases advertising conversion rates by 41% after partnering with Instapage

Improve alignment across your creative team

Improve alignment across your creative team sidebar

Lattice increases advertising conversion rates by 41% after partnering with Instapage

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Create forms with drag-and-drop interface

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

How to customize web online form with Instapage's Form Builder

Instapage empowers marketers to create effective landing pages that enhance customer loyalty and conversion rates. One key feature of this platform is the Form Builder, which allows you to customize web online form easily and efficiently. In this guide, we will walk you through the essential steps to get started with Instapage's Form Builder.

Steps to create your customized web online form

Sign up with Instapage and start your 14-day free trial to explore all the platform's capabilities.
Create and set up a Workspace, adding team members to facilitate better collaboration.
Navigate to the left menu of the Dashboard, choose Assets, then click on Forms -> Create Form.
Use the drag and drop interface to add various fields, dropdown lists, and radio buttons from the sidebar to your form.
Go to the Form Style section to customize labels and buttons for a better appearance.
Access the Form Settings menu to configure steps and define actions to take after form submission.
Click SAVE to preserve all changes, or SUBMIT to activate and execute the form.

By following these steps, you can effectively customize web online form to suit your marketing needs. Start your journey with Instapage today and transform your landing pages to boost conversions and engagement!

Get more conversions with customize web online form

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Most Implementable Enterprise - Summer 2025

Fastest Implementation Enterprise - Summer 2025

Frequently Asked Questions

How can I customize a web online form using Instapage's Form Builder?

With Instapage's intuitive drag-and-drop Form Builder, customizing a web online form is easy and quick. You can effortlessly add various fields, such as text, email, dropdowns, and radio buttons, to meet your specific needs. Once your fields are set up, you can modify the appearances of buttons and determine submission actions, enhancing your form's effectiveness.

What are the key features that differentiate Instapage’s Form Builder for customizing web online forms?

Instapage stands out with its user-friendly interface that allows marketers to customize web online forms without any coding skills. Features like a central Form Library for easy management, built-in experimentation tools for A/B testing, and advanced personalization options help you create high-performing forms tailored to your audience. These differentiators contribute to higher conversion rates and a seamless user experience.

Can I integrate my customized web online forms with other tools?

Yes! Instapage's Form Builder allows seamless integrations with popular marketing and CRM tools, ensuring that your customized web online forms fit perfectly within your existing workflows. This capability streamlines your data collection process and helps in managing leads effectively, making it a powerful choice compared to other platforms.

Is there customer support available for using the Form Builder?

Absolutely! Instapage offers robust customer support to assist you with any questions or challenges you may encounter while using the Form Builder to customize your web online forms. Their knowledgeable team is committed to ensuring your success, which sets them apart from many competitors that may not offer such dedicated support.

What pricing options are available for using Instapage's Form Builder?

Instapage provides flexible pricing plans that include access to the Form Builder, accommodating various levels of marketing needs and budgets. Whether you're a small business or an enterprise, you'll find a plan that allows you to customize web online forms effectively at a price that suits your financial strategy. This transparent pricing helps you align your marketing efforts with your goals.

How does Instapage ensure high conversion rates for customized web online forms?

Instapage is designed to empower marketers with tools to optimize landing pages and forms for higher conversions. By utilizing built-in analytics, heatmaps, and performance tracking, you can adjust your strategies based on real data. This focus on optimization, combined with the ease of use in customizing web online forms, dramatically increases your chances of converting visitors into leads.