An easy way to customize responsive online form

Unleash your creativity and capture leads more effectively with Instapage's Form builder. Customize responsive online forms with multiple fields, dropdowns, and more to engage users and boost conversions.

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Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.

Landing page builder

Form builder

Landing page optimization

Landing page personalization

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Integrate with any app

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

NetSearch Digital Marketing amplifies its PPC campaign performance to get a 31% CR lift

Boost results through landing page optimization

NetSearch Digital Marketing amplifies its PPC campaign performance to get a 31% CR lift

Personalize experiences for higher engagement and ROI

Personalize experiences for higher engagement and ROI sidebar

NetSearch Digital Marketing amplifies its PPC campaign performance to get a 31% CR lift

Maximize campaign efficiency with ad mapping

Maximize campaign efficiency with ad mapping sidebar

NetSearch Digital Marketing amplifies its PPC campaign performance to get a 31% CR lift

NetSearch Digital Marketing amplifies its PPC campaign performance to get a 31% CR lift

Improve alignment across your creative team

Improve alignment across your creative team sidebar

NetSearch Digital Marketing amplifies its PPC campaign performance to get a 31% CR lift

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Create forms with drag-and-drop interface

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

How to customize responsive online form with Instapage's Form Builder

Instapage empowers marketers to create engaging landing pages with its intuitive Form Builder tool. This guide will walk you through the essential steps to customize responsive online forms that enhance user interactions and drive conversions effectively.

Steps to get started with customizing your responsive online form

Sign up with Instapage and start your 14-day free trial to explore all platform’s capabilities.
Create and set up a Workspace and add team members for better collaboration.
Choose Assets in the left menu of the Dashboard, then click Forms -> Create Form.
Drag and drop various fields, dropdown lists, and radio buttons from the sidebar to build your form.
Customize labels and buttons to improve their appearance in the Form Style section.
Utilize the Form Settings menu to configure steps and define actions upon form submission.
Click SAVE to preserve all changes, or SUBMIT to activate and execute the form.

By following these steps, you can easily customize a responsive online form that fits your branding and marketing goals. Start leveraging Instapage today to enhance your conversion rates and improve customer engagement!

Get more conversions with customize responsive online form

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Most Implementable Enterprise - Summer 2025

Fastest Implementation Enterprise - Summer 2025

Frequently Asked Questions

How can I customize a responsive online form using Instapage’s Form Builder?

With Instapage’s intuitive drag-and-drop Form Builder, you can easily customize responsive online forms to fit your brand's needs. Simply add various fields such as text inputs, dropdown lists, and checkboxes with just a few clicks. You can also style buttons and configure actions upon submission, like redirecting users or triggering downloads, ensuring that your forms look great and function effectively on any device.

What types of fields can I add to my forms?

Instapage’s Form Builder allows you to customize responsive online forms by adding a variety of fields. You can choose from text fields, email inputs, radio buttons, checkboxes, and dropdown lists, among others. This flexibility empowers you to create the perfect form tailored to your audience needs, enhancing user experience and boosting conversion rates.

How does Instapage's Form Builder compare to other form builders on the market?

Instapage stands out with its easy-to-use drag-and-drop functionality, allowing you to customize responsive online forms swiftly. Unlike many competitors, we also offer a central Form Library to store and manage all your forms, making them reusable across different landing pages. Our integration capabilities and strong customer support further enhance your form-building experience, ensuring you can effectively connect with your audience.

Can I integrate my forms with other marketing tools?

Absolutely! One of the key benefits of using Instapage is that you can easily integrate your customized responsive online forms with a wide range of marketing tools, including CRMs and email marketing platforms. This enables you to streamline your data collection and enhance your marketing efforts, ensuring that your data-driven strategies can operate seamlessly.

Is there support available if I need help with the Form Builder?

Yes, Instapage provides comprehensive customer support to assist you with creating and optimizing your forms. Whether you need help customizing responsive online forms or have questions about integrations, our support team is readily available via chat and email. Additionally, we offer a rich knowledge base filled with guides and tutorials to help you maximize your use of the Form Builder.

What benefits can I expect from using Instapage’s Form Builder?

By using Instapage’s Form Builder, you can expect to create high-performing, customized responsive online forms that significantly enhance user engagement. The platform not only simplifies the form creation process but also includes powerful optimization features. With A/B testing and analytics, you can continuously improve form performance, ultimately driving higher conversion rates and increasing ROI for your marketing campaigns.