An easy way to customize no-code online form

Unleash your creativity and capture leads more effectively with Instapage's Form builder. Customize no-code online forms with multiple fields, dropdowns, and more to engage users and boost conversions.

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Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.

Landing page builder

Form builder

Landing page optimization

Landing page personalization

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Integrate with any app

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

ChartMogul maximizes event attendance and improves design workflows with Instapage

Boost results through landing page optimization

ChartMogul maximizes event attendance and improves design workflows with Instapage

Personalize experiences for higher engagement and ROI

Personalize experiences for higher engagement and ROI sidebar

ChartMogul maximizes event attendance and improves design workflows with Instapage

Maximize campaign efficiency with ad mapping

Maximize campaign efficiency with ad mapping sidebar

ChartMogul maximizes event attendance and improves design workflows with Instapage

ChartMogul maximizes event attendance and improves design workflows with Instapage

Improve alignment across your creative team

Improve alignment across your creative team sidebar

ChartMogul maximizes event attendance and improves design workflows with Instapage

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Create forms with drag-and-drop interface

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

How to customize no-code online form with Instapage's Form Builder

Instapage's Form Builder is a powerful tool designed to help marketers create and optimize online forms without any coding. By leveraging its intuitive interface, you can effortlessly elevate your lead generation strategy and boost conversions. Follow this guide to get started with customizing your own no-code online form.

Steps to customize no-code online form effectively

Sign up for Instapage and initiate your 14-day free trial to explore the platform's features.
Create a Workspace and invite team members for streamlined collaboration.
In the Dashboard, navigate to Assets, select Forms, then click on Create Form.
Use the drag-and-drop function to add fields, dropdowns, and radio buttons from the sidebar.
Enhance your form by customizing labels and buttons within the Form Style section.
Access the Form Settings menu to configure submission actions and next steps after a user submits the form.
Save your changes or submit the form to make it live.

Congratulations, you've just customized your no-code online form using Instapage's Form Builder! Start engaging your audience and capturing valuable leads today. Don’t miss out on enhancing your landing page experiences—sign up now!

Get more conversions with customize no-code online form

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Most Implementable Enterprise - Summer 2025

Fastest Implementation Enterprise - Summer 2025

Frequently Asked Questions

How can I customize no-code online form using Instapage?

Instapage’s Form Builder allows you to easily customize no-code online forms through its intuitive drag-and-drop interface. You can add various fields, like text boxes and dropdowns, without any coding knowledge. Tailoring the style of buttons and the action that occurs after submission is also straightforward, enabling you to create forms that fit seamlessly into your landing pages.

What types of fields can I add to my customized forms?

With Instapage, you can customize no-code online forms by adding a wide range of fields including text fields, email fields, dropdown lists, and radio buttons. This variety ensures that you can gather the specific information you need from your audience. The flexibility in field options sets Instapage apart from other form builders by providing you more control over your data collection.

Is Instapage's Form Builder easy to use for beginners?

Absolutely! You don't need any coding experience to customize no-code online forms with Instapage. The user-friendly, drag-and-drop interface makes it accessible for marketers of all skill levels. Plus, with extensive customer support and resources available, beginners can quickly learn how to create high-performing forms that drive conversions.

What integrations does Instapage offer for my forms?

Instapage's Form Builder allows you to integrate your customized forms with various third-party applications. This includes popular email marketing platforms and CRM systems, ensuring that your leads are automatically captured and organized. These seamless integrations enhance your workflow, making it easier to manage contacts and follow up with potential customers.

How does Instapage support collaboration on form creation?

Instapage emphasizes collaboration, allowing teams to work together efficiently while customizing no-code online forms. You can provide instant feedback and conduct real-time edits, which speeds up the creation process. This collaborative feature is especially beneficial for marketing teams looking to optimize their forms while ensuring that all members can contribute their ideas.

What pricing options does Instapage offer for using the Form Builder?

Instapage offers several pricing plans that include access to the Form Builder with customizable no-code online forms. Each plan is designed to fit different business needs, whether you're a small startup or a large enterprise. With flexible options, you can choose a plan that meets your budget while providing powerful features that drive conversions on your landing pages.