An easy way to customize next-gen online form

Unleash your creativity and capture leads more effectively with Instapage's Form builder. Customize next-gen online forms with multiple fields, dropdowns, and more to engage users and boost conversions.

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Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.

Landing page builder

Form builder

Landing page optimization

Landing page personalization

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Integrate with any app

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Bell Media cuts production schedules in half with Instapage post-click landing pages

Boost results through landing page optimization

Bell Media cuts production schedules in half with Instapage post-click landing pages

Personalize experiences for higher engagement and ROI

Personalize experiences for higher engagement and ROI sidebar

Bell Media cuts production schedules in half with Instapage post-click landing pages

Maximize campaign efficiency with ad mapping

Maximize campaign efficiency with ad mapping sidebar

Bell Media cuts production schedules in half with Instapage post-click landing pages

Bell Media cuts production schedules in half with Instapage post-click landing pages

Improve alignment across your creative team

Improve alignment across your creative team sidebar

Bell Media cuts production schedules in half with Instapage post-click landing pages

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Create forms with drag-and-drop interface

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

How to customize next-gen online form with Instapage's form builder

Instapage’s Form Builder is a powerful tool that allows marketers to create customized forms tailored to their unique audience needs. With its flexibility and user-friendly design, you can enhance conversions while delivering a seamless experience. Follow this guide to get started with customizing your next-gen online form.

Steps to customize next-gen online form effectively

Sign up with Instapage and start your 14-day free trial to explore all platform’s capabilities.
Create and set up a Workspace and add team members for better collaboration.
Choose Assets in the left menu of the Dashboard, then click Forms -> Create Form.
Drag and drop various fields, dropdown lists, and radio buttons from the sidebar to build your form.
Customize labels and buttons to improve their appearance in the Form Style section.
Utilize the Form Settings menu to configure steps and define actions upon form submission.
Click SAVE to preserve all changes, or SUBMIT to activate and execute the form.

By following these steps, you can easily customize your next-gen online form using Instapage's intuitive interface. Get started today to optimize your forms and enhance your marketing efficiency!

Get more conversions with customize next-gen online form

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Most Implementable Enterprise - Summer 2025

Fastest Implementation Enterprise - Summer 2025

Frequently Asked Questions

How can I customize the next-gen online form using Instapage's Form Builder?

You can easily customize the next-gen online form with Instapage's intuitive drag-and-drop Form Builder. Simply add various fields like text boxes, dropdowns, and radio buttons according to your needs. Once you've configured your fields, you can personalize the look of your buttons and define specific actions, such as redirecting users to another page or providing a downloadable file upon submission.

What makes Instapage's Form Builder stand out from other form builders?

Instapage's Form Builder is designed to empower marketers by combining powerful features with ease of use. Unlike many competitors, you can customize next-gen online forms effortlessly within a centralized Form Library, which makes managing and reusing your forms across landing pages simple. Additionally, its seamless integrations with various tools enhance functionality while providing robust customer support to assist you anytime.

Are there any specific industries that benefit more from using Instapage's Form Builder?

Yes, Instapage's Form Builder is particularly advantageous for industries such as marketing and advertising, education, and financial services. By allowing users to customize next-gen online forms, businesses in these sectors can create targeted and conversion-focused landing pages. This tailored approach boosts brand trust and customer loyalty, ultimately resulting in improved conversion rates.

What features are included with the Form Builder for creating high-converting forms?

The Form Builder includes a range of features designed to help you customize next-gen online forms that drive conversions. Key functionalities include an easy drag-and-drop interface, extensive field options, and the ability to style forms with unique designs. Additionally, you can conduct A/B tests and utilize detailed analytics to optimize form performance continually.

Can I integrate the forms created with Instapage into other marketing tools?

Absolutely! Instapage allows you to seamlessly integrate your customized next-gen online forms with various marketing tools, such as CRM systems, email marketing platforms, and analytics software. This integration capability ensures that your data flows smoothly between platforms, helping you effectively manage leads and maximize your marketing efforts.

What kind of customer support does Instapage offer for using the Form Builder?

Instapage prides itself on providing exceptional customer support to help you make the most out of the Form Builder. Whether you have questions about how to customize next-gen online forms or need assistance with integrations, the support team is readily available through chat and email. Additionally, you can access a wealth of resources, including tutorials and FAQs, to guide you through the process.