An easy way to customize engaging online form

Unleash your creativity and capture leads more effectively with Instapage's Form builder. Customize engaging online forms with multiple fields, dropdowns, and more to engage users and boost conversions.

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Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.

Landing page builder

Form builder

Landing page optimization

Landing page personalization

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Integrate with any app

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching

Boost results through landing page optimization

Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching

Personalize experiences for higher engagement and ROI

Personalize experiences for higher engagement and ROI sidebar

Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching

Maximize campaign efficiency with ad mapping

Maximize campaign efficiency with ad mapping sidebar

Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching

Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching

Improve alignment across your creative team

Improve alignment across your creative team sidebar

Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Create forms with drag-and-drop interface

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

How to customize engaging online form with Instapage’s Form Builder

Instapage’s Form Builder is a powerful tool designed to help marketers create custom, engaging online forms that drive conversions. With its user-friendly interface, you can effortlessly build forms that resonate with your audience. This guide will walk you through the steps to customize engaging online forms that enhance your marketing efforts.

Steps to easily customize engaging online form

Sign up with Instapage and start your 14-day free trial to explore all platform's capabilities.
Create and set up a Workspace and add team members for better collaboration.
Choose 'Assets' in the left menu of the Dashboard, then click 'Forms' -> 'Create Form.'
Drag and drop various fields, dropdown lists, and radio buttons from the sidebar to build your form.
Customize labels and buttons to improve their appearance in the 'Form Style' section.
Utilize the 'Form Settings' menu to configure steps and define actions upon form submission.
Click 'SAVE' to preserve all changes, or 'SUBMIT' to activate and execute the form.

With these steps, you're ready to create engaging online forms that convert visitors into leads. Start your Instapage journey today and experience enhanced conversion rates with personalized landing page experiences.

Get more conversions with customize engaging online form

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Most Implementable Enterprise - Summer 2025

Fastest Implementation Enterprise - Summer 2025

Frequently Asked Questions

How can I customize engaging online forms using Instapage's Form Builder?

With Instapage’s intuitive drag-and-drop Form Builder, you can easily customize engaging online forms by adding a variety of fields such as text, dropdowns, and radio buttons. The Form Style menu allows you to modify the appearance of buttons and form fields effortlessly. Plus, your forms are saved in a central Form Library, making it simple to reuse and adapt them for different campaigns.

What makes Instapage's form builder different from other form builders on the market?

Instapage’s Form Builder stands out due to its seamless integration with over 30 platforms, empowering you to connect with your favorite tools effortlessly. Additionally, our built-in optimization and testing features, like A/B testing and heatmaps, allow you to enhance and customize engaging online forms for better conversion rates. Coupled with exceptional customer support, you’ll find it easier to navigate your marketing needs compared to competitors.

Can I track the performance of my customized forms?

Absolutely! Instapage provides analytics tools to help you track the performance of your customized engaging online forms. You can evaluate conversion rates, form submission data, and user engagement metrics to gain insights into what works best for your audience. Use these insights to further refine your forms for improved results.

Is it easy to integrate my existing tools with Instapage’s Form Builder?

Yes, integrating your existing tools with Instapage’s Form Builder is straightforward, thanks to our numerous integrations with leading platforms like CRMs, email marketing software, and analytics tools. This ease of integration ensures that you can automate workflows and effectively customize engaging online forms without needing extensive technical knowledge. Instapage makes it simple to keep your campaigns cohesive and efficient.

How can I ensure that my forms are optimized for different devices?

Instapage's Form Builder is designed for responsive design, allowing you to create customizable and engaging online forms that look great on any device. You can preview how your forms will appear on desktops, tablets, and mobile devices, ensuring a seamless user experience. This mobile-friendly approach is essential for capturing leads from a variety of sources and improving your overall conversion rates.

What kind of customer support can I expect when using the Form Builder?

Instapage offers robust customer support for users of its Form Builder, ensuring you get assistance when you need it. You'll have access to live chat, email support, detailed documentation, and tutorial resources. Our dedicated team is committed to helping you customize engaging online forms and get the most out of your Instapage experience, giving you confidence in your marketing efforts.