Enjoy the way you customize AJAX online form

Enhance your landing page interactivity and easily gather essential information thanks to a cutting-edge Form builder from Instapage. Customize AJAX online forms that captivate users and elevate conversions like never before.

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Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.

Landing page builder

Form builder

Landing page optimization

Landing page personalization

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Integrate with any app

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching

Boost results through landing page optimization

Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching

Personalize experiences for higher engagement and ROI

Personalize experiences for higher engagement and ROI sidebar

Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching

Maximize campaign efficiency with ad mapping

Maximize campaign efficiency with ad mapping sidebar

Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching

Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching

Improve alignment across your creative team

Improve alignment across your creative team sidebar

Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Create forms with drag-and-drop interface

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

How to customize AJAX online form with Instapage's Form Builder

If you're looking to enhance your marketing strategy, Instapage's Form Builder is a powerful tool that can help you customize your AJAX online form easily and effectively. With intuitive features and a user-friendly interface, this guide will walk you through the essential steps to get started and create forms that drive conversions.

Steps to customize your AJAX online form

Sign up with Instapage and start your 14-day free trial to explore all the platform’s capabilities.
Create and set up a Workspace and add team members for better collaboration.
Choose Assets in the left menu of the Dashboard, then click Forms -> Create Form.
Drag and drop various fields, dropdown lists, and radio buttons from the sidebar to build your form.
Customize labels and buttons to improve their appearance in the Form Style section.
Utilize the Form Settings menu to configure steps and define actions upon form submission.
Click SAVE to preserve all changes, or SUBMIT to activate and execute the form.

By following these steps, you’ll be on your way to creating effective forms that elevate your marketing efforts. Don’t wait any longer to enhance your lead generation; start using Instapage's Form Builder today and see the results for yourself!

Get more conversions with customize AJAX online form

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Most Implementable Enterprise - Summer 2025

Fastest Implementation Enterprise - Summer 2025

Frequently Asked Questions

How can I customize AJAX online forms in Instapage?

With Instapage's intuitive Form Builder, you can easily customize AJAX online forms using a simple drag-and-drop interface. You can add a variety of fields like text, email, and dropdown lists, and personalize the look and feel of your form buttons in the Form Style menu. Furthermore, setting up form actions, such as redirection or file downloads upon submission, is straightforward, making it a breeze to create forms that align with your brand.

What are the key benefits of using Instapage’s Form Builder?

Instapage’s Form Builder offers powerful benefits that help you streamline your lead generation process. Users can effortlessly create high-performing forms that are stored in a central Form Library for easy management and reuse. Additionally, the platform’s built-in optimization features, such as A/B testing and analytics, ensure that your customized AJAX online forms will continuously improve conversion rates, enhancing overall marketing efficiency.

How does Instapage’s Form Builder compare to competitors?

Unlike many competitors, Instapage’s Form Builder combines user-friendly design with robust functionality, allowing marketers to build forms without any coding. The platform provides seamless integrations with leading CRM tools, email marketing services, and more, ensuring your AJAX online forms smoothly fit into your existing workflow. Plus, with excellent customer support and extensive resources, you'll never have to navigate challenges alone.

Can I conduct A/B testing with the forms I create?

Yes! Instapage allows you to optimize your customized AJAX online forms through built-in A/B testing functionalities. This feature lets you experiment with different form designs and copy to determine which version performs better, helping you maximize your conversion rates. Analyzing performance through detailed metrics ensures that your forms are always evolving and performing at their best.

Is there a library of templates available for the forms?

Absolutely! Instapage provides access to a vast library of over 500 conversion-focused layouts and Instablocks that you can utilize to quickly create visually appealing forms. By leveraging these templates, you can easily customize AJAX online forms that resonate with your audience without starting from scratch. This feature saves time and allows for quicker deployment of your marketing campaigns.

What kind of support can I expect with Instapage’s Form Builder?

Instapage prides itself on offering outstanding customer support for its users. Whether you're a beginner or an experienced marketer, you'll have access to a wealth of resources, including comprehensive guides, tutorials, and responsive customer service. With this level of support, you can confidently navigate the Form Builder and effectively customize your AJAX online forms to meet your specific business needs.