An easy way to build white label online form

Unleash your creativity and capture leads more effectively with Instapage's Form builder. Build white label online forms with multiple fields, dropdowns, and more to engage users and boost conversions.

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Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.

Landing page builder

Form builder

Landing page optimization

Landing page personalization

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Integrate with any app

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster

Boost results through landing page optimization

Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster

Personalize experiences for higher engagement and ROI

Personalize experiences for higher engagement and ROI sidebar

Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster

Maximize campaign efficiency with ad mapping

Maximize campaign efficiency with ad mapping sidebar

Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster

Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster

Improve alignment across your creative team

Improve alignment across your creative team sidebar

Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Create forms with drag-and-drop interface

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

How to build white label online form using Instapage

Instapage's Form Builder allows marketers to create customized forms that can seamlessly integrate with landing pages, enhancing customer interactions and boosting conversion rates. This guide will walk you through the steps to get started and effectively build your own white label online form.

Steps to build white label online form with ease

Sign up with Instapage and start your 14-day free trial to explore all platform capabilities.
Create and set up a Workspace and add team members for better collaboration.
Choose Assets in the left menu of the Dashboard, then click Forms -> Create Form.
Drag and drop various fields, dropdown lists, and radio buttons from the sidebar to build your form.
Customize labels and buttons to improve their appearance in the Form Style section.
Utilize the Form Settings menu to configure steps and define actions upon form submission.
Click SAVE to preserve all changes, or SUBMIT to activate and execute the form.

By following these steps, you'll effectively build and customize your white label online form with Instapage, enhancing the user experience on your landing pages. Start your free trial today and elevate your marketing strategy!

Get more conversions with build white label online form

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Most Implementable Enterprise - Summer 2025

Fastest Implementation Enterprise - Summer 2025

Frequently Asked Questions

How can I easily create a form using Instapage's Form Builder?

With Instapage’s intuitive drag-and-drop Form Builder, you can effortlessly build white label online forms tailored to your needs. Simply select your desired fields—like text boxes or dropdown lists—and arrange them on your landing page. This user-friendly interface ensures you can create high-performing forms in no time, even without any coding expertise.

What features make Instapage's Form Builder stand out from competitors?

Instapage's Form Builder allows you to build white label online forms with unique features such as seamless integrations with popular marketing tools, detailed analytics, and built-in A/B testing capabilities. Additionally, our emphasis on collaboration simplifies teamwork through instant feedback and real-time editing, setting us apart from many other form builders in the market.

Are there customization options available for the forms I create?

Absolutely! When you build white label online forms using Instapage, you have complete control over customization. You can modify colors, styles, and actions triggered upon submission, ensuring your forms match your brand’s look and engage your audience effectively. This level of personalization enhances user experience and improves conversion rates.

How does Instapage ensure the forms are optimized for higher conversions?

Instapage empowers you to build white label online forms optimized for high conversions through built-in experimentation features. With detailed heatmaps and analytics dashboards, you can gain insights into user behavior and conduct A/B testing to identify the most effective form designs and field arrangements that resonate with your audience.

What kind of customer support does Instapage provide for Form Builder users?

We pride ourselves on offering fantastic customer support for anyone wanting to build white label online forms. Our dedicated team provides guidance through live chat, email support, and a comprehensive knowledge base, ensuring you receive the help you need to effectively utilize our Form Builder and navigate any challenges that arise.

Is there a cost associated with using Instapage's Form Builder?

Yes, there is a pricing structure associated with Instapage, which includes access to the Form Builder as part of our landing page solutions. Depending on the plan you choose, you can enjoy a suite of features including unlimited forms and advanced integrations, making it a cost-effective solution for growing businesses looking to build white label online forms and optimize their marketing efforts.