An easy way to build versatile online form

Unleash your creativity and capture leads more effectively with Instapage's Form builder. Build versatile online forms with multiple fields, dropdowns, and more to engage users and boost conversions.

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Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.

Landing page builder

Form builder

Landing page optimization

Landing page personalization

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Integrate with any app

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

HelloFresh speeds up landing page production by 33% with Instapage

Boost results through landing page optimization

HelloFresh speeds up landing page production by 33% with Instapage

Personalize experiences for higher engagement and ROI

Personalize experiences for higher engagement and ROI sidebar

HelloFresh speeds up landing page production by 33% with Instapage

Maximize campaign efficiency with ad mapping

Maximize campaign efficiency with ad mapping sidebar

HelloFresh speeds up landing page production by 33% with Instapage

HelloFresh speeds up landing page production by 33% with Instapage

Improve alignment across your creative team

Improve alignment across your creative team sidebar

HelloFresh speeds up landing page production by 33% with Instapage

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Create forms with drag-and-drop interface

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

How to build versatile online form with Instapage's Form Builder

Instapage's Form Builder is an intuitive tool designed for marketers aiming to enhance their online presence. With this feature, you can build versatile online forms that improve conversions and streamline user engagement. This guide will walk you through the steps to create an impactful form that aligns with your marketing strategies.

Steps to build a versatile online form

Sign up with Instapage and start your 14-day free trial to explore all the platform’s capabilities.
Create and set up a Workspace, adding team members to enhance collaboration.
In the Dashboard, select Assets then click Forms -> Create Form.
Use the drag-and-drop feature to add various fields, dropdowns, and radio buttons from the sidebar.
Tailor your form by customizing labels and buttons in the Form Style section for better user interaction.
Access the Form Settings menu to establish configuration steps and define actions post-submission.
Save your work to keep changes or click Submit to activate and publish your form.

By following these steps, you can easily build versatile online forms that enhance user experience and drive conversions. Don’t miss out on the opportunity to optimize your marketing efforts with Instapage—try it today!

Get more conversions with build versatile online form

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Most Implementable Enterprise - Summer 2025

Fastest Implementation Enterprise - Summer 2025

Frequently Asked Questions

How can I build versatile online forms with Instapage's Form Builder?

Building versatile online forms with Instapage's Form Builder is a breeze thanks to its intuitive drag-and-drop interface. You can quickly add a variety of fields like text inputs, dropdowns, and checkboxes to create forms tailored to your needs. Plus, you can customize the form's appearance to align with your branding, making it easy to create engaging user experiences.

What features set Instapage's Form Builder apart from other form solutions?

Instapage's Form Builder stands out due to its seamless integrations with a myriad of marketing tools and CRM systems, ensuring that all your data is easily accessible. The built-in analytics, A/B testing capabilities, and personalization options allow you to fine-tune your forms for maximum conversion rates. These unique features help marketers build versatile online forms that not only capture leads but also optimize performance.

Is it easy to manage forms created in Instapage?

Absolutely! Instapage allows you to store all your created forms in a central Form Library, making it easy to manage, edit, and reuse them across different landing pages. This efficient organization saves you time, allowing you to focus on optimizing your conversions. You can easily track performance and make necessary adjustments to ensure your forms are always effective.

Can I customize actions upon form submission?

Yes! When you build versatile online forms in Instapage, you have the power to decide what happens after a user submits a form. Whether you want to redirect them to a thank-you page, send them a downloadable file, or trigger an email notification, the options are fully customizable to enhance the user journey and boost overall engagement.

What kind of support does Instapage offer for users of the Form Builder?

Instapage provides excellent customer support, including detailed documentation, video tutorials, and live chat assistance to help you navigate the Form Builder smoothly. Whether you're new to building online forms or just need some guidance, their dedicated support team is eager to help you get the most out of your experience. This commitment to customer service truly differentiates Instapage from many competitors.

What are the pricing options for using Instapage's Form Builder?

Instapage offers flexible pricing plans that cater to various needs, making it easy for businesses of all sizes to integrate their Form Builder. With your subscription, you'll gain access to all features, including the ability to build versatile online forms, optimize landing pages, and utilize extensive analytics. Rest assured, there’s a plan to fit your requirements and budget, enhancing your marketing efforts effectively.