An easy way to build secure online form

Unleash your creativity and capture leads more effectively with Instapage's Form builder. Build secure online forms with multiple fields, dropdowns, and more to engage users and boost conversions.

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Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.

Landing page builder

Form builder

Landing page optimization

Landing page personalization

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Integrate with any app

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Lattice increases advertising conversion rates by 41% after partnering with Instapage

Boost results through landing page optimization

Lattice increases advertising conversion rates by 41% after partnering with Instapage

Personalize experiences for higher engagement and ROI

Personalize experiences for higher engagement and ROI sidebar

Lattice increases advertising conversion rates by 41% after partnering with Instapage

Maximize campaign efficiency with ad mapping

Maximize campaign efficiency with ad mapping sidebar

Lattice increases advertising conversion rates by 41% after partnering with Instapage

Lattice increases advertising conversion rates by 41% after partnering with Instapage

Improve alignment across your creative team

Improve alignment across your creative team sidebar

Lattice increases advertising conversion rates by 41% after partnering with Instapage

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Create forms with drag-and-drop interface

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Secure form builder: Your ultimate how-to guide

Creating effective online forms can significantly enhance your marketing strategy. With Instapage’s Form Builder, marketers can easily build secure online forms that deliver personalized user experiences and drive conversions. Follow the steps below to maximize your use of this powerful tool.

Step-by-step guide to build secure online form

Sign up with Instapage and start your 14-day free trial to explore all platform’s capabilities.
Create and set up a Workspace and add team members for better collaboration.
Choose Assets in the left menu of the Dashboard, then click Forms -> Create Form.
Drag and drop various fields, dropdown lists, and radio buttons from the sidebar to build your form.
Customize labels and buttons to improve their appearance in the Form Style section.
Utilize the Form Settings menu to configure steps and define actions upon form submission.
Click SAVE to preserve all changes, or SUBMIT to activate and execute the form.

By following these steps, you can effectively build secure online forms that meet your marketing needs. Start using Instapage today to enjoy a 14-day free trial and enhance your online engagement.

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Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Most Implementable Enterprise - Summer 2025

Fastest Implementation Enterprise - Summer 2025

Frequently Asked Questions

How can I build secure online forms using Instapage?

You can easily build secure online forms using Instapage's intuitive drag-and-drop Form Builder. Just select from various field types like text, emails, dropdowns, and more, then customize the design to fit your brand. As part of our commitment to security, all forms are optimized for data protection and can integrate seamlessly with various CRM systems to manage your leads securely.

What features make Instapage’s Form Builder stand out?

Instapage’s Form Builder allows you to build secure online forms quickly and efficiently with a vast array of customizable options. It offers over 500 conversion-focused layouts, built-in A/B testing, and detailed heatmaps to analyze user behavior. Combined with dynamic text replacement for personalized experiences, it's tailored for maximizing conversions like no other tool on the market.

Are the forms created on Instapage easy to integrate with other tools?

Absolutely! When you build secure online forms with Instapage, the tool supports seamless integrations with various third-party services, including CRMs, email marketing platforms, and analytics tools. This functionality ensures that your form data flows smoothly into your existing processes, making it easier to manage leads and analyze performance.

What type of customer support can I expect when using Instapage’s Form Builder?

When you choose to build secure online forms with Instapage, you have access to unparalleled customer support. Our team is available 24/7 to assist you via chat and email, ensuring you receive timely help. Additionally, our extensive resource library offers tutorials and webinars to help you maximize the platform’s potential.

How do the pricing plans work for Instapage’s Form Builder?

Instapage offers flexible pricing plans that cater to different business needs, allowing you to build secure online forms without breaking the bank. Each plan includes essential features like the Form Builder, A/B testing, and integration capabilities. You can choose a plan that aligns with your goals, and your investment will directly contribute to improving conversion rates and marketing ROI.

Can I customize the look of my forms within Instapage?

Yes, you can easily customize the appearance of your forms when you build secure online forms using Instapage. The drag-and-drop interface allows for extensive styling options, so you can tailor the design to match your brand. This means that your forms won't just be functional; they’ll also have the aesthetic appeal that captures your audience’s attention.