An easy way to build lightweight online form

Unleash your creativity and capture leads more effectively with Instapage's Form builder. Build lightweight online forms with multiple fields, dropdowns, and more to engage users and boost conversions.

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Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.

Landing page builder

Form builder

Landing page optimization

Landing page personalization

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Integrate with any app

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns

Boost results through landing page optimization

Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns

Personalize experiences for higher engagement and ROI

Personalize experiences for higher engagement and ROI sidebar

Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns

Maximize campaign efficiency with ad mapping

Maximize campaign efficiency with ad mapping sidebar

Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns

Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns

Improve alignment across your creative team

Improve alignment across your creative team sidebar

Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Create forms with drag-and-drop interface

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

How to build a lightweight online form using Instapage's Form Builder

Creating a lightweight online form can significantly enhance your marketing efforts. Instapage's Form Builder makes it easy to design forms that help you capture leads and gather valuable data effectively. Follow these steps to get started.

Steps to build a lightweight online form

Sign up with Instapage and start your 14-day free trial to explore all the platform’s capabilities.
Create and set up a Workspace and add team members for better collaboration.
Choose 'Assets' in the left menu of the Dashboard, then click 'Forms' -> 'Create Form'.
Drag and drop various fields, dropdown lists, and radio buttons from the sidebar to build your form.
Customize labels and buttons to improve their appearance in the 'Form Style' section.
Utilize the 'Form Settings' menu to configure steps and define actions upon form submission.
Click 'SAVE' to preserve all changes, or 'SUBMIT' to activate and execute the form.

By following these simple steps, you can efficiently build a lightweight online form that suits your marketing needs. Start your free trial today and experience how Instapage can transform your lead generation efforts.

Get more conversions with build lightweight online form

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

Get started

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Most Implementable Enterprise - Summer 2025

Fastest Implementation Enterprise - Summer 2025

Frequently Asked Questions

How can I build lightweight online forms using Instapage?

With Instapage's intuitive drag-and-drop Form Builder, you can quickly build lightweight online forms tailored to your needs. Simply add fields such as text, email, dropdown menus, and more, all without any coding. Customize the look of your buttons in the Form Style menu and set specific actions for form submissions, ensuring a seamless user experience.

What benefits does Instapage offer for building online forms?

Instapage allows you to build lightweight online forms that integrate effortlessly with your marketing campaigns. The platform offers robust features like A/B testing, analytics dashboards, and heatmaps to optimize your forms for higher conversion rates. Additionally, you can leverage dynamic text replacement and collaborate in real-time with your team to enhance your form's performance.

Can I manage my forms efficiently on Instapage?

Absolutely! When you build lightweight online forms with Instapage, all your forms are conveniently stored in a central Form Library. This feature allows you to manage, edit, and reuse your forms across different landing pages, saving you time and making workflow management a breeze, especially for marketers handling multiple campaigns.

What platforms can I integrate with my forms built on Instapage?

Instapage offers seamless integrations with numerous platforms, enhancing the functionality of the lightweight online forms you build. You can connect with CRMs, email marketing services, and analytics tools, ensuring that your data is captured and utilized effectively for improved campaign results. This integration capability sets Instapage apart from competitors, making it easier to streamline your marketing efforts.

How user-friendly is the Instapage Form Builder for newcomers?

The Instapage Form Builder is designed for ease of use, allowing anyone, regardless of their technical expertise, to build lightweight online forms quickly. With its drag-and-drop functionality, you don't need any coding skills to create professional-grade forms. This accessibility makes it a preferred choice for marketers in various industries looking to enhance user engagement on their landing pages.

What kind of customer support can I expect with Instapage's Form Builder?

Instapage provides excellent customer support to assist you in your journey of building lightweight online forms. You have access to a comprehensive knowledge base, live chat, and email support to resolve any queries you might have. This dedication to customer service ensures that you can navigate the platform confidently and efficiently, maximizing your marketing success.