An easy way to build innovative online form

Unleash your creativity and capture leads more effectively with Instapage's Form builder. Build innovative online forms with multiple fields, dropdowns, and more to engage users and boost conversions.

Get started

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.

Landing page builder

Form builder

Landing page optimization

Landing page personalization

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Integrate with any app

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster

Boost results through landing page optimization

Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster

Personalize experiences for higher engagement and ROI

Personalize experiences for higher engagement and ROI sidebar

Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster

Maximize campaign efficiency with ad mapping

Maximize campaign efficiency with ad mapping sidebar

Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster

Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster

Improve alignment across your creative team

Improve alignment across your creative team sidebar

Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Create forms with drag-and-drop interface

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

How to build innovative online form with Instapage's Form Builder

Instapage's Form Builder is an essential tool for marketers looking to enhance their online presence. By enabling you to build innovative online forms, it allows you to create tailored experiences that can boost conversions and engagement. This guide will walk you through the steps to get started with the Form Builder and optimize your forms for maximum impact.

Steps to effectively build innovative online form with Instapage

Sign up with Instapage and start your 14-day free trial to explore all the platform's capabilities.
Create and set up a Workspace, and add team members for better collaboration.
Choose 'Assets' in the left menu of the Dashboard, then click 'Forms' -> 'Create Form'.
Drag and drop various fields, dropdown lists, and radio buttons from the sidebar to build your form.
Customize labels and buttons to improve their appearance in the Form Style section.
Utilize the Form Settings menu to configure steps and define actions upon form submission.
Click 'SAVE' to preserve all changes, or 'SUBMIT' to activate and execute the form.

By following these steps, you will be well-equipped to build innovative online forms that engage your audience and drive conversions. Start creating your first form today and experience the benefits of Instapage's powerful features!

Get more conversions with build innovative online form

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

Get started

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Most Implementable Enterprise - Summer 2025

Fastest Implementation Enterprise - Summer 2025

Frequently Asked Questions

How does the Instapage Form Builder help me build innovative online forms?

The Instapage Form Builder allows you to effortlessly build innovative online forms using its intuitive drag-and-drop interface. You can quickly add various fields like text, email, and dropdowns to create custom forms tailored to your audience. Additionally, with the Form Style menu, you can personalize the look of your forms and choose specific actions for form submissions, ensuring a seamless user experience.

What features make Instapage's Form Builder stand out from competitors?

Instapage’s Form Builder stands out due to its comprehensive set of features including a centralized Form Library, A/B testing capabilities, and detailed heatmaps for optimizing conversions. Its ability to integrate with marketing tools allows you to streamline workflows and improve lead capture effectively. These features, combined with stellar customer support, make it easier for marketers to create high-performing forms.

Can I integrate my forms with other tools using Instapage?

Absolutely! When you build innovative online forms with Instapage, you have the flexibility to integrate your forms with various third-party tools and CRM systems. This enables seamless data transfer, allowing you to nurture leads effectively. Plus, the easy setup ensures you won't need extensive technical knowledge to get started.

Is there customer support available for users of the Form Builder?

Yes, Instapage offers comprehensive customer support for its users, including those utilizing the Form Builder. Whether you have questions about how to build innovative online forms or need assistance with integrations, knowledgeable support staff are ready to help you navigate any challenges. The user community and resource library provide additional guidance and tips.

How can I enhance my forms for better conversions?

To enhance your forms for better conversions, leverage Instapage's built-in experimentation features. You can conduct A/B tests on different form versions to determine which performs best. Coupled with heatmap analytics, this allows you to gain insights into user behavior and optimize your forms effectively, leading to higher engagement and conversion rates.

What is the pricing structure for using the Instapage Form Builder?

Instapage offers transparent pricing plans that cater to businesses of all sizes. By choosing the right plan, you gain access to the full suite of features, including the ability to build innovative online forms. Different tiers provide various levels of support, integrations, and additional functionalities, ensuring you can select a package that aligns perfectly with your marketing needs.