An easy way to build full-featured online form

Unleash your creativity and capture leads more effectively with Instapage's Form builder. Build full-featured online forms with multiple fields, dropdowns, and more to engage users and boost conversions.

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Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.

Landing page builder

Form builder

Landing page optimization

Landing page personalization

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Integrate with any app

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Bell Media cuts production schedules in half with Instapage post-click landing pages

Boost results through landing page optimization

Bell Media cuts production schedules in half with Instapage post-click landing pages

Personalize experiences for higher engagement and ROI

Personalize experiences for higher engagement and ROI sidebar

Bell Media cuts production schedules in half with Instapage post-click landing pages

Maximize campaign efficiency with ad mapping

Maximize campaign efficiency with ad mapping sidebar

Bell Media cuts production schedules in half with Instapage post-click landing pages

Bell Media cuts production schedules in half with Instapage post-click landing pages

Improve alignment across your creative team

Improve alignment across your creative team sidebar

Bell Media cuts production schedules in half with Instapage post-click landing pages

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Create forms with drag-and-drop interface

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

How to build full-featured online form using Instapage's Form Builder

Creating a robust online presence is essential for businesses looking to enhance their marketing efforts. Instapage’s Form Builder enables marketers to build full-featured online forms easily, maximizing conversions and streamlining user experiences.

Step-by-step guide to build full-featured online form

Sign up with Instapage and start your 14-day free trial to explore all the platform’s capabilities.
Create and set up a Workspace and add team members for better collaboration.
In the left menu of the Dashboard, choose Assets, then click Forms -> Create Form.
Drag and drop various fields, dropdown lists, and radio buttons from the sidebar to build your form.
Customize labels and buttons in the Form Style section to enhance their appearance.
Use the Form Settings menu to configure steps and define actions upon form submission.
Click SAVE to preserve all changes, or SUBMIT to activate and execute the form.

By following these steps, you can effortlessly build full-featured online forms tailored to your audience's needs. Start your journey with Instapage today and transform your marketing strategy.

Get more conversions with build full-featured online form

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

Get started

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Most Implementable Enterprise - Summer 2025

Fastest Implementation Enterprise - Summer 2025

Frequently Asked Questions

How can I build full-featured online forms using Instapage?

You can easily build full-featured online forms with our intuitive drag-and-drop form builder. Simply choose from a variety of field types, including text, dropdowns, and radio buttons, to customize your form to meet your needs. With our Form Style menu, you can also customize your form's appearance, ensuring it aligns with your brand identity.

What are the benefits of using Instapage's Form Builder over competitors?

Instapage stands out by allowing you to build full-featured online forms that seamlessly integrate into your landing pages. Our powerful optimization tools and unique features like dynamic text replacement ensure that your forms are not only functional but also tailored to your target audience for improved conversion rates. Plus, our top-notch customer support is always available to assist you.

Are there any integrations available with the Form Builder?

Absolutely! When you build full-featured online forms with Instapage, you can integrate seamlessly with various marketing tools and CRMs. This helps you streamline your workflow and gather valuable data, which can be utilized for better-targeted marketing campaigns, improving overall efficiency and effectiveness.

How does the feature of A/B testing help when I build full-featured online forms?

A/B testing is vital for marketers looking to maximize conversions. Instapage allows you to build full-featured online forms and test different variations to see which performs better. This data-driven approach, combined with our heatmaps and analytics dashboard, helps you make informed decisions to continually refine your forms for optimal performance.

Is it easy to manage and reuse forms created with Instapage?

Yes! Once you build full-featured online forms, they are automatically stored in your central Form Library. This makes it incredibly easy to manage and reuse your forms across different landing pages, saving you time and ensuring consistency in your marketing efforts.

What kind of customer support does Instapage offer for its Form Builder?

Instapage offers excellent customer support to ensure you have a smooth experience when you build full-featured online forms. Our dedicated support team is available to help you with any questions or issues you may encounter. Additionally, we provide comprehensive resources, including tutorials and guides, to enhance your understanding of the Form Builder.