An easy way to build data-driven online form

Unleash your creativity and capture leads more effectively with Instapage's Form builder. Build data-driven online forms with multiple fields, dropdowns, and more to engage users and boost conversions.

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Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.

Landing page builder

Form builder

Landing page optimization

Landing page personalization

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Integrate with any app

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Instapage enables Audien to make more noise with a conversion rate uplift of 19%

Boost results through landing page optimization

Instapage enables Audien to make more noise with a conversion rate uplift of 19%

Personalize experiences for higher engagement and ROI

Personalize experiences for higher engagement and ROI sidebar

Instapage enables Audien to make more noise with a conversion rate uplift of 19%

Maximize campaign efficiency with ad mapping

Maximize campaign efficiency with ad mapping sidebar

Instapage enables Audien to make more noise with a conversion rate uplift of 19%

Instapage enables Audien to make more noise with a conversion rate uplift of 19%

Improve alignment across your creative team

Improve alignment across your creative team sidebar

Instapage enables Audien to make more noise with a conversion rate uplift of 19%

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Create forms with drag-and-drop interface

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

How to build data-driven online form with Instapage's Form Builder

Creating a data-driven online form is crucial for effective marketing. With Instapage's Form Builder, you can easily design forms that capture vital user information, enhance conversions, and improve customer engagement. This guide will walk you through the essential steps to get started with Instapage's Form Builder.

Steps to build data-driven online form using Instapage

Sign up with Instapage and start your 14-day free trial to explore all platform’s capabilities.
Create and set up a Workspace. Add team members to facilitate better collaboration.
In the Dashboard, choose Assets from the left menu, then click Forms and select 'Create Form'.
Drag and drop various fields, dropdowns, and radio buttons from the sidebar to design your form.
Customize labels and buttons in the Form Style section to improve their appearance.
Use the Form Settings menu to configure submission steps and define actions post-submission.
Click SAVE to keep your changes, or SUBMIT to activate and execute your form.

By following these steps, you'll effortlessly build a data-driven online form that meets your marketing needs. Start your trial today to leverage Instapage's powerful features and boost your conversion rates!

Get more conversions with build data-driven online form

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Most Implementable Enterprise - Summer 2025

Fastest Implementation Enterprise - Summer 2025

Frequently Asked Questions

What features does Instapage's Form Builder offer to help me build data-driven online forms?

Instapage's Form Builder features an intuitive drag-and-drop interface, allowing you to quickly add various fields like text boxes, dropdowns, and radio buttons. You can also customize your form's design through the Form Style menu and set up specific actions upon submission, such as redirects or file downloads. This flexibility ensures that you can easily build data-driven online forms tailored to your marketing goals.

How can I ensure that my forms are optimized for conversions?

To optimize your forms for conversions, Instapage offers built-in experimentation features and detailed heatmaps, enabling you to understand user behavior on your forms. A/B testing options allow you to experiment with different form designs and elements to see what resonates best with your audience. By leveraging these tools, you can effortlessly build data-driven online forms that maximize engagement and conversion rates.

Can I integrate my forms with other marketing tools?

Absolutely! Instapage's Form Builder seamlessly integrates with a plethora of marketing tools and platforms, including CRM systems, email marketing services, and analytics tools. This functionality ensures that you can build data-driven online forms that not only collect leads but also funnel them directly into your existing workflows, enhancing your overall marketing effectiveness.

Is it easy to manage and reuse forms within Instapage?

Yes, one of the standout features of Instapage's Form Builder is the central Form Library. Once you create a form, it is stored in this library, making it simple and efficient to manage and reuse across various landing pages. This capability allows you to quickly build data-driven online forms that maintain consistency across your campaigns while saving you valuable time.

What kind of customer support does Instapage offer for Form Builder users?

Instapage prioritizes customer support, offering a comprehensive help center, live chat options, and dedicated account managers for Pro and Enterprise users. With these resources, you can receive personalized assistance whenever you're looking to build data-driven online forms or troubleshoot issues, ensuring you're never left in the dark.

How does Instapage's Form Builder compare with competitors?

Instapage stands out from competitors by providing a unique combination of user-friendly form creation, powerful optimization tools, and extensive integrations all in one platform. The ease of use, combined with advanced features like dynamic text replacement for personalization, makes it easier to build data-driven online forms that increase conversions. Whether you're a small business or a large enterprise, Instapage simplifies the process of creating high-impact forms.