Improve landing pages with our Backup Request Form generator

Explore our user-friendly form builder to effortlessly collect data from your website visitors. Leverage Instapage and its cutting-edge conversion-focused features to improve engagement and enhance your digital ad campaigns.

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Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.

Landing page builder

Form builder

Landing page optimization

Landing page personalization

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Integrate with any app

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns

Boost results through landing page optimization

Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns

Personalize experiences for higher engagement and ROI

Personalize experiences for higher engagement and ROI sidebar

Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns

Maximize campaign efficiency with ad mapping

Maximize campaign efficiency with ad mapping sidebar

Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns

Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns

Improve alignment across your creative team

Improve alignment across your creative team sidebar

Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns

Create forms with drag-and-drop interface

Easily create forms without design or coding skills. Simply drag different fields onto your canvas, arrange them the way you like, and customize them to collect the lead data you need.

Add customization and branding elements

Create a form that fits seamlessly into the design of your landing page. Add unique fields, colors, buttons, and layouts that captivate your audience and reflect your brand's identity.

Get your landing pages live faster

Access forms from a dedicated form library to launch your landing page faster. Skip the hassle of adding form embed codes or dealing with extra form building tools.

Maximize efficiency with reusable forms

Save time by cutting down on repetitive tasks. Create your forms once and reuse them multiple times, or start with ready-made form templates that you can customize to fit your needs.

Keep all your forms in one place

Keep all your forms organized in one online library on a single platform. Access your forms anytime and easily reuse them when needed.

Create forms with drag-and-drop interface

Send leads over to your favorite email services, marketing automation tools, CRMs, and more to easily connect with them, nurture relationships, and guide them through the sales funnel faster.

Getting started with the Backup Request Form builder

Instapage's Backup Request Form builder streamlines the process of creating forms that capture essential user information. Whether you're in marketing, education, or financial services, using this tool can significantly enhance your landing page conversions. Follow these simple steps to get started.

Step-by-step guide to use the Backup Request Form builder

Get started with Instapage by creating an account with a 14-day free trial.
Provide your company details and add teammates to complete your account settings.
Open your Dashboard and click on Assets -> Forms -> Create Form.
Design your form from scratch, renaming it according to your needs.
Navigate to the ADD FIELD menu on the left, dragging and dropping the fields you require, such as text, email, or a dropdown list.
Customize your form using the FORM Settings and FORM Style options located in the right sidebar.
Click SAVE to add your form to your landing pages, or decline changes by using the CLOSE button.

By following these steps, you can effectively utilize the Backup Request Form builder to create personalized forms that enhance user engagement. Start your free trial today and transform your landing page experience!

Get more conversions with Backup Request Form builder

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

Get started

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Most Implementable Enterprise - Summer 2025

Fastest Implementation Enterprise - Summer 2025

Frequently Asked Questions

What is the Backup Request Form builder, and how does it benefit my business?

The Backup Request Form builder is a powerful tool that allows businesses to create customized forms for capturing essential data from users. It streamlines the process of gathering backup requests, ensuring that your team can efficiently manage submissions. With our user-friendly interface, you can quickly design forms that align with your brand's style and gather critical information effortlessly.

Can I integrate the Backup Request Form builder with other tools I currently use?

Absolutely! The Backup Request Form builder seamlessly integrates with a variety of third-party applications, ensuring that your workflow remains uninterrupted. Whether you're utilizing CRM software, email marketing platforms, or data analytics tools, our integrations facilitate smooth data transfer and operational efficiency, setting us apart from competitors.

Is the Backup Request Form builder easy to use, even for non-technical users?

Yes, the Backup Request Form builder is designed with ease of use in mind. You don't need any coding skills to create effective forms; our drag-and-drop interface allows anyone to build and customize forms quickly. This simplicity helps teams across various departments, from marketing to customer support, to speed up their processes and focus on their core tasks.

What kind of support can I expect when using the Backup Request Form builder?

When you choose the Backup Request Form builder, you're not just getting a tool, but also access to our dedicated customer support team. We provide comprehensive resources, including tutorials and responsive support, to ensure you can maximize the tool's potential. Our commitment to customer satisfaction and assistance makes us a standout option in the market.

How does the Backup Request Form builder enhance conversion rates?

The Backup Request Form builder is optimized for higher conversions, featuring built-in experimentation tools like A/B testing and detailed analytics to assess performance. By utilizing these features, you can refine your forms based on real user behavior, ensuring you're capturing data effectively and boosting your overall conversion rates. This focus on optimization sets our tool apart as a leader in form building.

Are there any costs associated with using the Backup Request Form builder, and what are my options?

The Backup Request Form builder offers flexible pricing plans tailored to fit various business needs. From basic features suited for startups to more advanced options for large enterprises, you can select a plan that aligns with your budget and operational requirements. Investing in this tool means equipping your team with powerful capabilities to enhance data collection and management.