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Instapage features that scale your marketing

From landing page building powered by AI technology to experimentation and optimization tools — Instapage has every feature you need to create high-performing landing pages at scale that enhance campaign results and maximize ROI.

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Performance & Security

Thor Render Engine®

Improve landing page load speeds, enhancing user experience and potentially boosting conversion rates.

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Experimentation

Drop-in pixel tracking

Track external conversions or retarget visitors who don't convert on your landing pages. Send conversion data to your favorite analytics services such as Google Analytics, Facebook, and more.

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Forms

Two-step opt-in

Create a single form that appears when clicking a CTA to simplify your landing page and focus visitor attention.

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Experimentation

True server-side A/B split testing

Track visitor behavior, test variations with new elements, layouts, and/or designs, and increase conversion rates on standard landing pages and AMP pages.

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Integrations

Publishing to unlimited domains

Publish pages to as many unique domains as needed.

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Landing pages

Widgets

Add functionality to your landing page using widgets for multimedia elements, countdown timers, chat, and more. Or create custom widgets using HTML with just a few clicks.

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Account management

Private workspaces for clients

Organize team workspaces, manage team interactions, and maintain client privacy by inviting team members to specific workspaces.

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Personalization

AdMap

Visualize advertising campaigns and connect unique landing pages to each ad.

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Landing pages

AI Content Generation

Speed up page creation by automatically generating audience-focused content variations, including headlines, page text, CTA buttons, etc.

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Integrations

Integrations Overview

Get your page up and seamlessly push leads directly to your CRM and marketing automation solutions. Rest easy knowing that lead data instantly syncs across your entire funnel.

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Landing pages

With 100+ layouts, AI-content generation, reusable Instablocks® and built-in collaboration, you can create branded, high-converting landing pages for any use case.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"