Instapage features that scale your marketing

From landing page building powered by AI technology to experimentation and optimization tools — Instapage has every feature you need to create high-performing landing pages at scale that enhance campaign results and maximize ROI.

All

Experimentation
Drop-in pixel tracking

Track external conversions or retarget visitors who don't convert on your landing pages. Send conversion data to your favorite analytics services such as Google Analytics, Facebook, and more.

Forms
Two-step opt-in

Create a single form that appears when clicking a CTA to simplify your landing page and focus visitor attention.

Experimentation
True server-side A/B split testing

Track visitor behavior, test variations with new elements, layouts, and/or designs, and increase conversion rates on standard landing pages and AMP pages.

Integrations
Publishing to unlimited domains

Publish pages to as many unique domains as needed.

Landing pages
Widgets

Add functionality to your landing page using widgets for multimedia elements, countdown timers, chat, and more. Or create custom widgets using HTML with just a few clicks.

Private workspaces for clients

Organize team workspaces, manage team interactions, and maintain client privacy by inviting team members to specific workspaces.

Personalization
AdMap

Visualize advertising campaigns and connect unique landing pages to each ad.

Landing pages
AI Content Generation

Speed up page creation by automatically generating audience-focused content variations, including headlines, page text, CTA buttons, etc.

Integrations
Integrations Overview

Get your page up and seamlessly push leads directly to your CRM and marketing automation solutions. Rest easy knowing that lead data instantly syncs across your entire funnel.

Landing pages
Landing page builder

Create conversion-friendly landing pages with a customizable page builder that features contextual element editing, over 5,000 fonts, and 33 million images.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

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