Instapage features that scale your marketing

From landing page building powered by AI technology to experimentation and optimization tools — Instapage has every feature you need to create high-performing landing pages at scale that enhance campaign results and maximize ROI.

All

Landing pages
Custom code editing

Use Javascript, HTML/CSS, or third-party scripts to add custom widgets to a landing page. Use custom code editing to add tags for efficient remarketing and conversion tracking.

Forms
Customizable confirmation messages

Customize the confirmation message that appears when visitors complete your form.

Integrations
Publishing to WordPress, Drupal, or custom domains

Publish your standard or AMP landing page to any domain, whether it's running on WordPress, Drupal, or a custom domain.

Landing pages
Custom fonts

Use custom fonts, including over 5,000 Google and Adobe Webfonts, to showcase your brand’s identity.

Landing pages
Template layouts

Use 100+ customizable templates optimized for lead generation, click-throughs, webinars, mobile apps, ebooks, events, and thank you pages.

Forms
Digital asset delivery

Automatically distribute downloadable resources such as eBooks or whitepapers to leads once they opt in for the offer.

Forms
Direct lead bypass

Send leads directly into your CRM or marketing automation platforms.

Personalization
Dynamic text replacement

Personalize your landing page content using information from the URL parameters. Match copy, imagery, and more to a visitor's search.

Landing pages
Edge measurement

Precisely align an element or group of elements to other page components or page boundaries to maintain consistent padding, balance, and symmetry.

Forms
Exit intent pop-ups

Add a message that pops up when a user is about to leave a website.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

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