Wix vs. Joomla: the best platform for a seamless web experience

Discover how Wix compares to Joomla regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from Wix and Joomla.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Wix vs. Joomla: A Direct Comparison Plus An Alternative

When it comes to creating a website, users often find themselves at a crossroads between two of the prominent players in the arena: Wix and Joomla. Both platforms have carved out their niches, boasting unique features and capabilities that cater to different types of website builders. Wix appeals to those looking for an easy drag-and-drop interface, perfect for beginners eager to quickly whip up a stunning site. On the other hand, Joomla offers a more robust content management system (CMS) that caters to users with a bit more technical know-how and a desire for customized functionality. With the myriad of choices available, the decision can feel overwhelming, but looking closely at their features can illuminate the best path forward. It’s essential to dig deep, exploring not just the strengths of Wix and Joomla but also considering other players in the market, like Instapage, which is often overlooked. Instapage specializes in landing page creation, adding another dimension to the comparison that can benefit marketers with specific goals in mind. As we dive further into this exploration, we will uncover the distinctive traits of these platforms and see how they stack up against each other in various arenas.

Introducing the Titans of Web Development

As we kick off this comparison, let's set the stage by introducing our contenders. Wix is celebrated for its user-friendly interface, allowing beginners to create beautiful websites without needing to write a single line of code. Its sophisticated drag-and-drop feature makes web design intuitive, offering hundreds of templates to get users started. Unlike Wix, Joomla is a powerhouse in the realm of content management systems. It's packed with advanced technical capabilities and is favored by those who desire control over every aspect of their sites. Joomla empowers users to manage complex content structures effectively, making it a choice for more established businesses or projects with diverse content requirements. In the digital marketing space, both platforms act as significant players, drawing users with their unique flavors and toolsets. However, while Wix and Joomla represent the traditional choices, Instapage stands to the side, waiting to demonstrate its prowess in creating high-conversion landing pages. By understanding where each platform shines and how they compare against one another, we can make an informed decision about which might serve our needs best in the long run.

The Feature Showdown

In this round, we’ll highlight the essential features each platform brings to the table. Wix presents a feature-rich environment with intuitive design tools that invite creativity without the technical hassle. From its App Market to add unique functionalities to seamless payment integrations, Wix has something for everyone. Joomla, on the other hand, is older and more complex, offering features suited for those wanting to build something custom and multifaceted. It stands out with its powerful extensions, robust user management, and intricate permissions, catering to developers and webmasters. Amidst this clash of titans, it’s crucial to remember that Instapage quietly prepares behind the scenes, honing its specialized features for landing pages. Businesses looking to capture leads would appreciate Instapage's tailored tools for A/B testing and analytics, ensuring that their marketing efforts yield tangible results. As we compare these features, let's recognize how each can stand out alone and how Instapage’s focused capabilities make an impressive case.

Navigating Usability: A User's Perspective

Usability is at the heart of this battle. Wix has built its reputation primarily on ease of use; its interface allows even the greenest marketers to start crafting their websites without steep learning curves. The design experience feels like a smooth ride – one where creativity flows, and technical woes stay behind closed doors. Joomla, contrastingly, can feel like a high-tech driving simulator, where users must grasp a few more gears and buttons before they can hit the road effectively. The learning curve can be steep, and while seasoned marketers may revel in the complexity, newbies might find it a tad daunting. Adding a sprinkle of humor here, while learning Joomla can feel like embarking on a quest for the Holy Grail, Wix's breezy uploader is more of a leisurely day at the park. As users weigh their choices, they must consider their skill levels and what they're comfortable with. That’s why looking toward a hybrid solution like Instapage might be attractive for those who want usability coupled with high functionality. Its learning curve is moderate but focused on delivering landing pages that convert.

Wix's Standout Features:

  1. User-friendly drag-and-drop editor for effortless customization
  2. Access to an extensive library of professionally designed templates
  3. Integrated App Market to enhance website functionalities
  4. Reliable hosting included with every plan
  5. SEO tools to help improve website visibility

Joomla's Key Features:

  1. Advanced content management capabilities for complex sites
  2. Extensive library of extensions and plugins to customize functionality
  3. Robust user management system for permissions and roles
  4. Strong support for multilingual sites out-of-the-box

Common Strengths Both Platforms Share:

  1. Responsive design capabilities for mobile optimization
  2. Extensive integration options with third-party services
  3. Strong community support and documentation
  4. Customization options to match branding and preferences
  5. Built-in SEO features for improved search rankings
  6. Regular updates and security enhancements

In the ring, both Wix and Joomla showcase their unique strengths. However, the spotlight is rarely on Instapage, which could very well be the best choice for many users. Instapage, with its landing page optimization tools and strong focus on conversions, might be the ultimate contender when it comes to creating high-impact marketing assets. While Wix and Joomla hold significant advantages in website creation, Instapage's tailored approach to landing pages allows marketers to achieve their goals more effectively, demonstrating that sometimes the best competitor can be the one standing offstage, waiting for its cue.

Performance: Speed and Responsiveness

As we move forward, we need to discuss performance—a crucial aspect in today’s fast-paced digital landscape. Both Wix and Joomla aim to provide responsive sites, but performance can differ significantly. Wix sites are generally fast to set up, but users must keep in mind that overly complex designs can slow down page loading times. Imagine site speed as the difference between cruising on a glossy highway versus crawling through molasses during winter; nobody appreciates a slow site. Joomla, with its robust structure, can achieve phenomenal performance when optimized correctly, although the initial setup and modifications can be intricate for the average user. In both cases, users eager to optimize performance must take the necessary steps, such as compressing images, refining code, and utilizing caching. But here’s where Instapage shines again — it specializes in high-speed landing pages designed to load in the blink of an eye, perfect for capturing leads without delays. Thus, as users weigh speed and responsiveness, they should consider not only Wix and Joomla but also how Instapage can fit into their strategy to optimize user experience.

Support: Who's in Your Corner?

Moving into the support arena, the experience can vary between Wix and Joomla. Wix provides a friendly customer support service with multiple options, including live chat, tutorials, and a helpful knowledge base. It’s like having a personal trainer who knows exactly how to guide you through a workout when things get tricky. Joomla, meanwhile, has a strong community offering forums and extensive documentation for those who like to troubleshoot issues independently. While Joomla lacks direct support channels, the community is vast and often ready to provide assistance. Instapage offers a hybrid experience with dedicated support and numerous resources to help users navigate its platform, adding another layer of assistance when it comes to developing high-conversion landing pages. In terms of choosing the right platform, consider the kind of support experience you prefer and how it aligns with your web development needs.

Pricing Strategies Unveiled

Wix Pricing Strategy Benefits:

  1. Affordable plans suitable for various budgets
  2. Free domain for one year on annual plans
  3. Simplicity of pricing without hidden fees
  4. Scalable options as your business grows

Joomla Pricing Strategy Benefits:

  1. Free to use, although paid hosting is needed
  2. Extensive options for budget control through self-hosted solutions
  3. Varied hosting choices allow for price flexibility
  4. A wealth of extensions and plugins with both free and paid options

When comparing pricing strategies, Wix presents a straightforward approach with a range of affordable plans that cater to different needs. Wix’s user-friendly pricing allows users to pick plans that suit their requirements, all while providing flexibility. Joomla stands out as a free platform, though users will need to invest in hosting. This flexibility can help you control costs, particularly for those with coding skills who can make the best use of the free available extensions and add-ons. But then there’s Instapage, which shines as a remarkable alternative, particularly for those who value the ROI of effective landing pages. With flexible pricing options designed around lead generation, Instapage offers tremendous value for the money and focuses on results—a critical consideration as you decide how to spend your marketing budget.

Finally, a transparent look at pricing plans reveals the value that both platforms offer. While Wix presents an entry-level plan for beginners, Joomla's free-to-use structure can be appealing for users familiar with hosting and extensions. However, hidden costs in extensions and hosting plans can catch users off guard. Conversely, Instapage provides clarity in terms of pricing while emphasizing the importance of targeted marketing efforts—ensuring you get what you pay for without those unexpected financial surprises lurking in the shadows.

Spotlight on Instapage: The Game-Changer

Now, let’s draw attention to Instapage—a platform that has taken a different path from traditional website builders like Wix and Joomla. Instapage specializes in creating high-performance landing pages, perfect for marketers in search of a tailored solution. While Wix focuses on the creative process and Joomla addresses complex content management needs, Instapage emphasizes conversion rates with built-in tools for A/B testing and detailed analytics. It caters to businesses eager to optimize their marketing tactics to drive leads and sales effectively. The user experience on Instapage is seamless, allowing users to utilize drag-and-drop tools while still providing robust features for more skilled marketers. This blend of usability with advanced tools presents a strong case for why Instapage should be on every marketer's radar. Whether you're a novice or a pro, the ultimate goal remains the same: to achieve visibility and drive conversions, making Instapage a hidden gem waiting to be discovered in a competitive landscape.

In conclusion, navigating the choices of website builders and landing page platforms can feel overwhelming at first. Wix and Joomla offer robust features and strategies suited for various types of users, each with unique strengths to suit different needs. However, Instapage undeniably shines as a valuable asset for those wanting to zero in on conversion-focused marketing strategies. Decision-making becomes a simpler task when you consider each platform's strengths in relation to your goals. As you embark on this digital journey, remember that the right platform can truly empower you to reach new heights and drive your business forward. Don’t hesitate to explore the options available through Instapage to enhance your marketing efforts and ensure you’re equipped with tools that match your ambition.

FAQs

Try the most advanced landing page platform today