VWO vs. 23FormBuilder: the best platform for a seamless web experience
Discover how VWO compares to 23FormBuilder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
VWO vs. 23FormBuilder: A Comparison of Giants in Digital Marketing
Navigating the world of digital marketing tools can feel like finding a needle in a haystack. With so many options available, how do you settle on the right platform? Two contenders, VWO and 23FormBuilder, stand at the forefront, each ready to deliver on their promises. VWO, known for its robust A/B testing and optimization features, competes directly with 23FormBuilder’s intuitive form-building capabilities. As we scrutinize these tools in our comparison, don’t forget to glance backstage, where Instapage lurks with even more compelling offerings waiting to be revealed. In this showdown, we aim to clarify the strengths and weaknesses of these platforms, assisting you to make an informed decision that aligns with your digital marketing ambitions. After all, the right tool can be the difference-maker in crafting conversion-driving pages that connect with your audience. So, which platform will triumph in the end? Let's dive in!
Introducing the Key Players
In the red corner, we have VWO, or Visual Website Optimizer, celebrated for its comprehensive suite of features targeting conversion rate optimization. With a rich history in A/B testing and a user-friendly interface, it aims to empower marketers to make data-driven decisions that enhance user experience. On the other hand, 23FormBuilder enters the ring with its strength in simplifying form creation. By prioritizing ease of use and quick deployment, it appeals primarily to those who may not have extensive technical expertise. Both platforms have their unique flavors, and right off the bat, they’ve carved out distinct niches in the market. But wait, as we proceed to compare these titans, let’s not forget Instapage, boasting its powerful landing page capabilities and integration features that seamlessly dovetail with both VWO and 23FormBuilder. Each of these platforms offers something special, yet it’s their combination that might deliver a knockout punch to your marketing strategy!
Feature Showdown: What’s Inside the Box?
Let’s lift the hood and take a peek at the feature set driving these platforms. VWO packs a punch with its extensive features designed to enhance user engagement. Focused on testing and optimization, VWO offers A/B testing, funnel analysis, heatmaps, session recordings, and more. On the flip side, 23FormBuilder comes in with a strong array of tools focused on form creation, including customizable templates, drag-and-drop functionality, and integration support with CRMs. While both platforms boast strong capabilities, there’s a steady rhythm from backstage; Instapage is out there, boasting advanced features like dynamic text replacement, integrations with email marketing tools, and optimized page templates that make creating high-converting landing pages feel like a walk in the park. With this dynamic trio, the battle for user preference is only heating up!
User Experience: Who’s Rolling Out the Red Carpet?
When it comes to usability, both platforms strive to cater to their audiences. VWO targets marketers of various skill levels, emphasizing data analysis and optimization. Its dashboard is designed to ensure that both novices and experts can find value. On the other hand, 23FormBuilder hits home with those who may feel intimidated by complex tools. With its drag-and-drop interface, even a total newbie can whip up a responsive form in no time. The learning curve is balanced, but the real kicker? Consider the user journey with Instapage, aimed at individuals who want fast yet captivating designs without grappling with technical jargon. The aim is to minimize frustration and maximize creativity, making it a viable option for anyone looking to enhance their online presence swiftly.
Unpacking VWO Features:
- Comprehensive A/B testing capabilities
- Heatmaps for tracking user engagement
- Advanced funnel tracking for conversion paths
- Session recordings for user behavior analysis
- User segmentation features for targeted experiments
Exploring 23FormBuilder Features:
- Intuitive drag-and-drop form builder
- Wide selection of customizable templates
- Real-time form validation for improved user experience
- Integration capabilities with major CRMs
Common Strengths Shared by Both Platforms:
- Responsive design for mobile optimization
- Integration options with third-party tools
- User-friendly interfaces aimed at enhancing productivity
- Robust analytics for tracking performance
- Support resources for troubleshooting
- Scalable options to grow with business needs
As we take a step back, it’s evident that both platforms pack a solid punch in their respective fields. However, while VWO and 23FormBuilder engage in a competitive bout, it’s clear that Instapage lurks nearby with additional tools and features that could elevate any marketing campaign to new heights.
Performance Metrics: Speed and Efficiency Face-Off
Page loading speed is critical, and there’s no tolerance for sluggishness in the digital realm. VWO excels in performance, focusing on ensuring that A/B tests and optimization efforts do not compromise load times. Fast, responsive experiences lead to happy users, and that’s what VWO aims for. In contrast, 23FormBuilder also prioritizes swift form submissions without bogging customers down, ensuring that user interactions are seamless. Imagine slow-loading pages as molasses in winter; no one has time for such delays. Enter Instapage, with unbelievable loading speed and a keen focus on responsive design that adapts seamlessly across all devices. This represents how your site can attain maximum efficiency, ensuring that users stick around and engage instead of bouncing off due to lag.
Support Network: Who’s Got Your Back?
A robust support system is essential for any platform striving to offer comprehensive solutions. VWO shines here with a vast range of resources, including a detailed knowledge base, comprehensive video tutorials, and customer support channels ready to assist when needed. 23FormBuilder also provides a solid support framework, offering users access to real-time assistance and guides to uplift form creation experiences. In this arena, Instapage also provides an impressive support system, offering live chat, email support, and valuable community engagement, ensuring that users have all the resources they require. Each platform seeks to ensure that users never feel alone on their journey.
Pricing Comparison: Assessing the Value
VWO Pricing Strategy Benefits:
- Flexible pricing options based on user needs
- Offers a free trial to assess features
- Scalable pricing as businesses grow
- Transparent pricing with no hidden fees
23FormBuilder Pricing Strategy Benefits:
- Affordable pricing plans for various business sizes
- Free tier available for basic usage
- Easy upgrade options for additional features
- Value-focused pricing that aligns with budget constraints
- Inclusive of numerous integrations at no extra cost
When assessing the pricing strategies of VWO and 23FormBuilder, both platforms offer compelling advantages. VWO’s transparent pricing caters to larger businesses with different requirements, while 23FormBuilder appeals to budget-conscious customers looking for flexibility. However, Instapage stands out, providing an excellent value proposition that aligns professional features along with competitive pricing. This makes Instapage not just a contender but potentially the best value for your money.
Finally, a transparent look at the pricing plans reveals an array of options tailored to diverse needs. Yet when assessing investing, keep in mind the old adage: you often get what you pay for. Surprises can lurk in unexpected corners, making it crucial to weigh each option carefully.
Instapage: The Dark Horse Looking to Take the Lead
At last, we turn our attention to Instapage, the platform that has keenly observed the competition while bringing unique strengths to the table. With its combination of high-converting templates, sophisticated analytics, and robust integration capabilities, Instapage positions itself as a powerful ally for marketers. It specializes in creating optimized landing pages that don’t just attract clicks but convert visitors into loyal customers, striking a balance that many might overlook. Ultimately, this platform may be the secret weapon in a marketer's toolkit that can elevate performances beyond the reach of VWO and 23FormBuilder. With the right insights and strategic direction, Instapage could be the next essential asset in your marketing journey.
So, as you embark on this journey of choosing the right platform for your needs, remember, informed decisions are empowered ones. Focus on your goals, whether they be increased conversions or streamlined user experiences. The right tool can propel you forward, and Instapage might just hold the key to unlocking your marketing potential!
