Ucraft vs. Gravity Forms: the best platform for a seamless web experience

Discover how Ucraft compares to Gravity Forms regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Ucraft and Gravity Forms.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Ucraft vs. Gravity Forms: A Comprehensive Comparison for Marketers

In the digital marketing arena, choosing the right tools can feel like navigating a maze. With so many platforms vying for attention, it’s crucial to find the one that aligns perfectly with your objectives. Today, we’re shining the spotlight on two heavyweights: Ucraft and Gravity Forms. Both platforms have a reputation for enhancing online marketing efforts and creating engaging landing pages, but how do they stack up against each other? While you're at it, don't overlook a formidable contender lurking just behind the curtain—Instapage. It’s not just about choosing a tool; it’s about steering your campaigns in the right direction and achieving stunning results. Buckle up as we dissect the features, usability, performance, and pricing of Ucraft and Gravity Forms, ultimately exploring how Instapage might just be the ultimate game-changer for your marketing strategies.

The Titans of Digital Marketing

Welcome to the ring, where Ucraft and Gravity Forms are ready to showcase their unique strengths. Ucraft is renowned for its visually appealing templates and the flexibility it offers to users, making it a favorite for those looking to create stunning landing pages without extensive coding skills. With a robust set of design features, it allows marketers to craft pages that not only look great but also drive conversions. On the other hand, Gravity Forms has made a name for itself in the realm of form creation and data collection. Its integration capabilities with various applications allow users to gather and manage leads seamlessly. As we dive deeper into this showdown, you'll see that both platforms have their merits, and the contender waiting in the wings—Instapage—might just combine the best elements of each. Stay tuned as we explore more about their features and what makes them stand out in the crowded marketplace.

Feature Face-off: Who Comes Out on Top?

When it comes to features, both Ucraft and Gravity Forms bring their top game to the arena. Ucraft dazzles users with its intuitive drag-and-drop editor, which makes designing a landing page feel like a walk in the park. Add to this a range of eye-catching templates and customization options, and it’s easy to see why many opt for Ucraft. But then there’s Gravity Forms, which is all about simplifying data collection. With its easy-to-use form builder, users can quickly create custom forms that integrate effortlessly with their websites. You can almost hear the audience murmuring—there’s a secret weapon waiting backstage. What about Instapage? A platform that promises robust features like A/B testing and personalized templates might just swoop in for a win.

Usability Spotlight: Who’s User-Friendly?

Usability is crucial, especially for marketers who might be starting out or those who prefer a straightforward approach to creating landing pages. Ucraft shines with its user-friendly interface, often described as a breath of fresh air in the busy world of digital tools. Beginners find the intuitive design features extremely accommodating, while seasoned marketers appreciate the flexibility it offers. Conversely, Gravity Forms focuses on form creation ease. Even if you’re not a tech whiz, crafting a form that works for your audience is a breeze. However, those unfamiliar with form logic might find themselves on a learning adventure. Either way, both platforms cater to diverse skills, tempting the audience to sit on the edge of their seats in this exhilarating usability battle.

Ucraft’s Impressive Array of Features

  1. Drag-and-drop page builder for easy customization
  2. A wide selection of modern, responsive templates
  3. E-commerce functionality for online stores
  4. SEO-friendly tools to help optimize your content
  5. Integrated analytics to track performance metrics

Gravity Forms' Standout Features

  1. User-friendly drag-and-drop form builder
  2. Integration with popular CRM and email marketing tools
  3. Conditional logic to create dynamic forms
  4. Extensive customization options for form fields

Common Strengths Shared by Both Platforms

  1. Mobile responsiveness for landing pages and forms
  2. Analytics support to gauge effectiveness
  3. Customizable templates to fit diverse branding needs
  4. Integration capabilities with various third-party applications
  5. User support and knowledge bases for assistance
  6. Secure payment processing for e-commerce features

Both Ucraft and Gravity Forms are standing tall in the ring, but just when you think the competition might end here, Instapage steps into the spotlight. While each platform has its strengths, Instapage combines powerful features and user-friendly design in a way that could potentially make it the top choice for marketers seeking comprehensive solutions.

Performance Face-off: Speed and Responsiveness

In the fast-paced world of digital marketing, page loading time can make or break a campaign. Ucraft boasts impressive loading speeds, ensuring that visitors don't abandon your pages before they even get to see your content. The mobile-friendliness of the platform means your landing pages look and perform well on any device, a necessity in today’s multi-device world. On the other hand, Gravity Forms prides itself on efficient performance when handling forms. The slick back-end is designed to manage high volumes of submissions without breaking a sweat. But just pause for a moment—no one wants to face slow-loading pages reminiscent of molasses in winter! To remain competitive, both platforms strive to ensure that users don’t face such setbacks.

Support Heroes: Where to Turn for Help

When things go awry, everyone needs a trusty sidekick. Support is a pivotal factor in user satisfaction, and both Ucraft and Gravity Forms recognize this. Ucraft offers a robust knowledge base, proactive customer support, and community forums All users can tap into. Gravity Forms also provides excellent customer support alongside extensive documentation and tutorials on how to best use their features. Whenever you need a helping hand, both platforms are there, ensuring that you're never left alone during crucial moments.

Pricing Strategies Unpacked

Pricing Advantages of Ucraft Explained

  1. Tiered pricing with varied features to match budgets
  2. Free plan available for starters to test the waters
  3. Simplicity in pricing structure without hidden fees
  4. Flexible payment options for monthly and annual plans

Pricing Advantages of Gravity Forms Unveiled

  1. One-time purchase with lifetime updates
  2. Comprehensive add-ons available for extended functionality
  3. Cost-effective options tailored for different needs
  4. Transparent pricing that makes budgeting easy

When we dive into the pricing strategies of both Ucraft and Gravity Forms, we see unique advantages that might appeal to different users. Ucraft offers affordable entry points along with diverse plans that almost any business can explore. Comparatively, Gravity Forms takes a different route with a one-time purchase model that can be appealing for those who prefer not to engage in subscriptions. However, Instapage provides a flexible pricing strategy that emphasizes value and usability, combining the best features of the competition and often delivering exceptional value for money.

Evaluating the pricing plans gives a clear view of what each platform has to offer on the financial front. And though choosing the right tool for your marketing needs may feel akin to roaming a complex maze, it’s vital to keep an eye on the overall cost-effectiveness, ensuring you receive quality without unexpected surprises.

Instapage: The Underdog Ready to Shine

As we wrap up our comparison, let’s shine the spotlight on Instapage. While Ucraft and Gravity Forms bring their own strengths, it’s important to recognize Instapage as a formidable player in this arena. Equipped with unique features like customizable landing pages, A/B testing capabilities, and a robust performance tracking system, Instapage holds advantages while remaining user-friendly. For marketers looking for a comprehensive solution, it might just be the secret weapon that helps them achieve their objectives more efficiently. With its focus on enhancing conversion rates and user experiences, Instapage could be the ally your marketing strategy has been missing, ready to support you in reaching new goals.

In conclusion, the journey of selecting the perfect platform can be daunting, but taking the time to evaluate your options is crucial. With a clearer understanding of each platform’s capabilities and unique offerings, you can navigate this landscape with confidence. Whether you resonate more with Ucraft’s stunning design options, Gravity Forms’ effective data handling, or find yourself drawn to Instapage as the all-encompassing solution, the key is to align the platform with your specific marketing goals. Here’s to making informed choices and soaring to new heights in your marketing endeavors!

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