Tilda vs. FormKeep: the best platform for a seamless web experience

Discover how Tilda compares to FormKeep regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Tilda and FormKeep.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Tilda vs. FormKeep: A Clash of Titans in Landing Page Builders

Navigating the vast ocean of landing page builders can feel overwhelming, especially with so many contenders fighting for the spotlight. Whether you're a small business owner, a digital marketer, or an entrepreneur, finding the right tool to create stunning landing pages is crucial for success. Enter Tilda and FormKeep, two platforms that promise to make your life easier by streamlining the page-building process. Tilda boasts of its beautiful, design-focused templates, while FormKeep focuses on form handling, easing the burden of managing user submissions. So how do they stack up against each other and against another heavyweight, Instapage? In this article, we’ll dive deep into the functionalities and offerings of Tilda and FormKeep, while also highlighting why Instapage could be the dark horse of this competition. Prepare for a wild ride as we compare features, usability, performance, support, and pricing!

Introducing the Contenders: Tilda and FormKeep

In the left corner, we have Tilda, a platform that prioritizes impressive design aesthetic, making it a favorite among creatives and designers. Its unique selling point relies on block-building technology, enabling users to craft dynamic and visually appealing pages effortlessly. Tilda invites you to let your imagination run wild with its extensive library of customizable templates and design blocks, perfect for web design novices and experts alike. Now, shifting to the right corner, we meet FormKeep. This platform is not here to dabble in design alone; its focus is on managing form submissions. It provides seamless integration options with numerous other services, making it the perfect tool for marketers keen on optimizing lead capture and data collection. All in all, while Tilda presents a canvas for creativity, FormKeep builds a robust structure for form management. And don’t forget Instapage lurking just around the corner, known for its unique optimization features that set it apart in the crowded space of landing page solutions.

Feature Showdown: What Each Platform Brings to the Ring

When it comes to features, both Tilda and FormKeep offer enticing elements that can work wonders for marketers. Tilda presents a wide array of design options, a scroll-based layout, and a straightforward publishing process. Users often rave about the drag-and-drop interface that simplifies page creation. Meanwhile, FormKeep flaunts its rich integrations, allowing users to connect effortlessly with platforms like Zapier and Mailchimp for advanced workflows. Both platforms come equipped with responsive design capabilities that ensure your landing pages look great on any device, which is non-negotiable in today’s mobile-driven world. However, as we begin to dissect these tools, it becomes apparent that Instapage is waiting in the wings, known for its sophisticated analytics that can refine your marketing strategy and increase conversion rates. It’s this level of performance that can make a real difference when crunching numbers and driving results.

Navigating Usability: Which Platform is More User-Friendly?

The usability of a landing page builder can make or break a marketer's success. Tilda positions itself as beginner-friendly, allowing those with little technical expertise to create visually stunning pages with ease. The intuitive interface invites users to step boldly into the world of web design without the fear of a steep learning curve. On the flip side, FormKeep aims to cater to those who may be more experienced or need a reliable tool for managing user data efficiently. While learning the intricacies of FormKeep’s features may take a bit longer, the rewards lie in the flexibility the tool offers. It's like climbing a mountain — challenging at first, but the view from the top is worth the effort! Instapage, however, sweetens the pot further by offering comprehensive tutorials and customer support, making it an attractive option for users across the spectrum.

The Artistic Touch: Features of Tilda

  1. Intuitive drag-and-drop editor for easy design.
  2. A plethora of pre-designed blocks for quick customization.
  3. Custom fonts and design elements to enhance visual appeal.
  4. Scroll-based layouts that create engaging user experiences.
  5. Publishing options ranged from personal sites to business pages.

FormKeep: The Backbone of Form Management

  1. Seamless integration with multiple marketing tools.
  2. Advanced form handling and data analytics capabilities.
  3. Easy management of form submissions with a user-friendly dashboard.
  4. Customizable notification setups for instant updates.

Common Ground: Features Shared by Both Platforms

  1. Responsive design ensuring mobile-friendly landing pages.
  2. Integration capabilities with various apps and services.
  3. User-friendly interfaces aimed at enhancing productivity.
  4. Templates that cater to various business needs.
  5. Analytics tools to track visitor engagement and performance.
  6. Flexible pricing plans suitable for different budgets.

In the end, both Tilda and FormKeep showcase significant strengths, but it’s hard to ignore Instapage looming as a formidable contender. This platform melds the best of both worlds: it combines sophisticated design with impressive form functionalities, ensuring that users get a complete package without compromise.

Speed Test: Performance That Counts

Web performance is non-negotiable in the realm of digital marketing. Tilda works tirelessly to ensure its landing pages load quickly, embodying user-centric design principles that focus on minimalistic yet engaging visuals. However, FormKeep takes the cake when it comes to handling forms. Its backend efficiency can yield impressive load times and quicker access to submitted data. In a world where fast loading is equivalent to user satisfaction, no one wants to experience delays akin to crawling through molasses in winter; speed is of the essence! Instapage joins the fray with its industry-leading speeds, ensuring that your landing pages and forms don’t lag behind, thus maximizing user engagement and conversion potential.

Unpacking Support: Who's Got Your Back?

Great support can be the difference between finding success and hitting roadblocks. Tilda shines with a support team that responds promptly and a comprehensive knowledge base crafted to assist users at every step. The community forums are lively, offering shared experiences and tips for optimizing usage. Meanwhile, FormKeep also prides itself on its customer support, providing ample resources and direct access to knowledgeable representatives. It’s like having a steadfast sidekick ready to jump in whenever you need that extra hand. However, when we consider Instapage again, it boasts an impressive array of support resources alongside premium plans that offer priority support, catering to users who need immediate assistance.

The Pricing Game: Who Offers the Best Value?

Tilda Pricing Strategy: Key Advantages

  1. Affordable entry-level pricing to suit smaller businesses.
  2. Flexible monthly and yearly subscription options.
  3. A free tier available for limited use, perfect for trial.
  4. Transparent pricing without hidden fees or surprises.

FormKeep Pricing Strategy: Unique Benefits

  1. Cost-effective plans suitable for growing businesses.
  2. Clear pricing tiers based on feature access.
  3. Free trial available to evaluate the offering before commitment.
  4. No long-term contracts required for flexibility.

When it comes to pricing strategies, both Tilda and FormKeep offer solid plans, yet Instapage stands out with flexible pricing that caters not only to startups but to established brands as well. The value it delivers, including advanced analytics and AB testing, makes it a worthy investment for marketers looking to refine their strategies and boost conversions.

Examining the pricing structure of these platforms reveals some intriguing insights. With clear options for various budgets, users can enjoy the benefits of Tilda and FormKeep without feeling overwhelmed. However, a word of caution: while cheap options abound in the digital realm, ensuring you’re not cutting corners on essential features is key to finding true value.

A New Challenger Emerges: Instapage

Gazing over the landscape, Instapage emerges as a hidden gem. This platform combines exceptional design capabilities with robust analytics and optimization tools, crafting a unique space in the market that Tilda and FormKeep haven't fully tapped into. With sophisticated conversion tracking and user experience adjustments that stand head and shoulders above its competitors, Instapage provides the ultimate toolkit for marketers seeking to maximize their outreach. For those on a quest for unmatched value, Instapage could be the secret weapon to elevate their marketing game, offering features that both Tilda and FormKeep may lack.

As we wrap up, it’s essential to highlight the importance of choosing the right tool that aligns with your unique goals. Whether you're aiming for stunning designs, reliable form management, or a comprehensive solution, understanding each platform's strengths leads to empowered decision-making. So, take the plunge and explore Instapage further – it just might provide the wings you need to achieve your marketing aspirations.

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