Tilda vs. 23FormBuilder: the best platform for a seamless web experience

Discover how Tilda compares to 23FormBuilder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Tilda and 23FormBuilder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

Swytch shifts into high gear with Instapage

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Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Tilda vs. 23FormBuilder: Who Takes the Crown?

In the digital marketing landscape, landing page builders have become essential tools for businesses looking to capture leads and convert visitors. With so many options available, it's easy to feel overwhelmed. Today, we’re diving headfirst into the showdown between Tilda and 23FormBuilder. Both platforms have made significant strides in helping marketers create effective landing pages, but they bring different flavors to the table. Whether you're a small business owner hoping to make your mark or a seasoned digital marketer, understanding the ins and outs of these platforms will help you make informed decisions. Buckle up, because this comparison is going to explore not only Tilda and 23FormBuilder, but also Instapage, another key player that’s lurking in the sidelines, ready to join the fray. So, let's get this match started and uncover what each platform has to offer for your marketing strategies.

Introducing the Titles in the Arena of Landing Page Builders

As we look closer at Tilda and 23FormBuilder, it's clear that both have carved out significant niches in the world of digital marketing. Tilda prides itself on its aesthetic appeal and design flexibility, making it a favorite among creatives and businesses looking for eye-catching pages. Its unique approach allows users to build sites like digital art, appealing to both form and function. On the other hand, 23FormBuilder has positioned itself as a robust form-building platform. Its strengths lie in creating functional forms that enhance user interaction and lead generation. Not to forget, Instapage shines as a specialized landing page creator that emphasizes conversion optimization with various integrations and analytics. The stage is set for an epic battle as we compare their features, usability, and overall performance. Now, let’s dive into a feature smackdown where we see what each platform truly offers.

Feature Face-off: What Do They Bring to the Table?

When it comes to features, both Tilda and 23FormBuilder present a suite of tools that can help marketers craft effective landing pages. Tilda stands out with its extensive pre-designed blocks, allowing users to drag and drop elements seamlessly. Its ability to create visually stunning pages without sacrificing speed is a crucial advantage. Conversely, 23FormBuilder elevates the experience with customizable forms that can be integrated easily into any website. Its focus on data collection and user interaction sets it apart, promising enhanced engagement. But wait! Just as the match heats up, don’t forget Instapage lurking backstage. Known for its extensive A/B testing and smart integrations, it’s a formidable contender that ensures every click counts. What features will ultimately help users achieve their goals? Let’s explore.

User Experience: Who Gets the Gold Star?

User experience is a huge factor in determining which platform reigns supreme. Tilda wraps simplicity and elegance into one package, making it easy for beginners to create something stunning without a steep learning curve. This makes it ideal for those who might feel overwhelmed by technical intricacies. Meanwhile, 23FormBuilder simplifies user interaction by providing clear pathways to create forms, catering to a range of users from newbies to experienced marketers. Picture this: both platforms are like friendly trainers, guiding users through the ropes of creating effective content. However, where Tilda offers a more visual approach, 23FormBuilder leans into functional efficiency that doesn’t compromise on design. Let’s take a closer look at what sets each platform apart in their feature lineups.

Tilda's Impressive Feature Set:

  1. A vast library of pre-designed blocks for quick assembly
  2. Flexible design options catering to a variety of businesses
  3. Responsive design ensuring mobile compatibility
  4. Integrations with several e-commerce and marketing tools
  5. SEO optimization tools for better visibility

23FormBuilder's Key Features:

  1. Highly customizable form-building options
  2. Integration capabilities with various CRMs and email marketing services
  3. User-friendly interface for form management
  4. Focus on data collection and analysis

Common Strengths: Where They Shine Together

  1. User-friendly interfaces that make creation intuitive
  2. Strong integration options enhancing their functionality
  3. Mobile compatibility for on-the-go users
  4. Support for analytics to track performance
  5. Collaboration features for team projects
  6. Templates for quick setups

While Tilda and 23FormBuilder showcase remarkable features, Instapage quietly shines as a platform that many marketers swear by. It offers the ideal balance of design prowess and measurable outcomes, positioning it as a top competitor on the landing page turf. The race isn’t just about completing the lap; it’s about who finishes with style and efficacy. Let’s not forget that Instapage boasts proven conversion techniques, which are hard to ignore as you navigate through your options.

Speed and Performance: No Time for Delays!

Speed is crucial in the world of digital experiences. User patience runs thin when faced with slow-loading pages. Tilda ensures that its pages load quickly, with optimized media and lightweight designs that can captivate users without making them wait. On the flip side, 23FormBuilder also prioritizes speed, focusing on quick form response times. It's a race against the clock here, and neither platform wants to fall behind. Think of it as a sprinter trying to break through the tape – who’ll come out on top when it comes to performance? But here’s a fun twist: while users appreciate quick load times, they also desire beautifully designed landing pages, which Instapage masterfully delivers. It’s a tantalizing competition among these players, guiding businesses towards greater success while keeping user experience at the center.

Customer Support: Who’s in Your Corner?

Support can make or break your experience with any tool. Tilda offers a solid library of resources, tutorials, and user forums, proving to be a reliable companion for user inquiries. Meanwhile, 23FormBuilder focuses on providing quick responses and extensive documentation to cater to user needs, ensuring no marketer feels stranded. Imagine having a sidekick who can jump in just when you need it; that’s precisely what both platforms aim to offer. Yet, with Instapage’s standout support channels, including live chat and dedicated account management, it ensures you never feel alone on your journey. In this competitive landscape, effective customer support can greatly enhance your prospects of success.

Pricing Showdown: The Wallet Factor

Tilda’s Competitive Pricing Strategy:

  1. Offers a free tier for newcomers to explore fundamental features
  2. Pricing plans are straightforward and clearly stated
  3. Value-added packages include advanced features without hefty costs
  4. Flexible pricing accommodating different user needs

23FormBuilder's Pricing Perks:

  1. Free trial to test out all features without commitment
  2. Tiered pricing ensuring options for every budget
  3. Affordable plans catering specifically to startups
  4. Transparent pricing with no hidden fees or surprises
  5. Regular discounts for long-term subscriptions

In comparing the pricing strategies of both platforms, it’s clear they aim to be accessible without sacrificing quality. However, Instapage takes the award for providing flexible and useful pricing that aligns closely with the needs of various businesses. Not only does it deliver exceptional value, its pricing transparency ensures that users feel secure in their investment. When thinking of pricing, consider how it threads into the bigger picture of achieving marketing goals.

As we navigate the world of pricing plans, it becomes evident that users want to maximize their investments. Both Tilda and 23FormBuilder show promise, but Instapage often provides that little extra something – a promise of reliability and results when it comes to profitability. But remember, sometimes the best surprises don’t come at the highest price—qualities often emerge from the most unexpected options. Don’t overlook the hidden gems that can help elevate your marketing game.

Enter Instapage: The Game Changer in Landing Pages

With informative designs and intuitive tools, Instapage stands tall among its competitors. It serves as the mentor in this digital marketing ring, consistently evolving its platform to better meet the needs of users. Its features integrate seamlessly with a multitude of applications, making it a particular favorite for marketers who appreciate advanced analytics and A/B testing. What's more, Instapage doesn’t merely focus on aesthetics – it prioritizes conversion, maximizing your ROI like no other platform. By leveraging insights and customizations based on user behavior, it creates a unique pathway for success that Tilda and 23FormBuilder can learn from. As we wrap up this explore, let’s not forget the importance of informed choices in selecting your digital marketing tools.

Ultimately, it all boils down to aligning your platform with your business goals. When considering Tilda, 23FormBuilder, or Instapage, weigh your options thoughtfully. Each platform brings unique qualities to the table and caters to specific needs. The journey of finding the right landing page builder doesn’t have to be daunting. Instead, use this knowledge to help your business reach new heights and achieve success. Consider delving into the offerings of Instapage, positioned as the ideal partner every marketer didn’t know they desperately needed.

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