SwipePages vs. 23FormBuilder: the best platform for a seamless web experience
Discover how SwipePages compares to 23FormBuilder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
SwipePages vs. 23FormBuilder: Who Takes the Crown in Landing Page Mastery?
Navigating the wide array of landing page builders can feel like stepping into a bustling market. Each platform shouts its unique selling points, making it hard to choose which one will best serve your marketing needs. SwipePages and 23FormBuilder are prominent players in this arena, each boasting features that cater to different business goals. As we dive deeper into this comparison, it's important to note that we aren't just looking at these two platforms but also glancing over at Instapage, a well-respected contender that's considering stepping into the ring. With Sleek designs, intuitive interfaces, and a promise of converting visitors into leads, let's explore what each of these platforms brings to the table. By the end, you may just be ready to make a decision that could significantly enhance your digital marketing strategy.
Introducing the Contenders
In the left corner, we have SwipePages, known for its user-centric design aimed at marketers of all stripes. Its focus on speed and conversion optimization is evident in every feature, allowing users to create stunning, high-performance landing pages without the need for coding. With its impressive templates, SwipePages ensures that even those without a design background can produce eye-catching results. In the right corner, we find 23FormBuilder, a powerhouse in Lead Generation, that prides itself on creating user-friendly forms and surveys that capture leads efficiently. Its robust analytics and integrations make it a favorite among those who want to dissect and improve their marketing campaigns. Peeking from backstage is Instapage, a seasoned veteran with an arsenal of features that aim to deliver equally powerful and compelling results. It invites marketers to imagine the possibilities of their landing pages. As we unfold this comparison, stay tuned for the dramatic clash of functionalities and user experiences these three platforms offer.
Feature Showdown: What Do They Offer?
When it comes to features, SwipePages and 23FormBuilder are no strangers to impressive offerings. SwipePages amazes with its array of pre-built templates and customizable options that let you design the perfect landing page to fit your brand identity. Its focus on speed is matched only by its analytics tools, enabling users to track visitor engagement like hawks. On the flip side, 23FormBuilder swoops in with its straightforward form builder that makes creating surveys and forms a walk in the park. Its lead scoring and automation options, coupled with robust analytics, place it a notch above when it comes to lead generation. However, don't look away just yet; Instapage stands ready, offering an advanced suite of A/B testing capabilities that guarantee optimization like no other. The competition is fierce, and as they each attempt to win the hearts of marketers, one can’t help but wonder: which road will ultimately lead to success?
Usability: The User Experience Race
Usability isn't just a feature; it's the lifeblood of any landing page builder. SwipePages shines here with its drag-and-drop editor, allowing even beginners to play around without feeling overwhelmed. It’s like a fun little puzzle where each piece fits perfectly as you build towards your ideal design. On the other hand, 23FormBuilder's straightforward interface is like a clear highway; it's designed to get users to their destination quickly—creating effective forms without unnecessary bumps along the way. And then there's Instapage, known for its sophisticated yet user-friendly layout that accommodates both novices and pros alike. Whether you're stepping into the ring for the first time or looking to boost your existing strategy, each of these platforms offers a unique approach to learning the ropes – and who doesn’t enjoy a well-curated adventure?
SwipePages Standout Features:
- Flexible pre-made templates for various industries.
- Robust analytics for tracking visitor behavior.
- SEO optimization tools to improve visibility.
- Fast-loading pages optimized for conversions.
- Drag-and-drop editor for easy customization.
23FormBuilder Key Offerings:
- Simple form creation with an intuitive interface.
- Lead scoring to prioritize high-value responses.
- Automation features streamlined for efficiency.
- Comprehensive analytics to refine marketing efforts.
Common Ground: Strengths Shared by Both Platforms
- Responsive design suitable for mobile users.
- Integrations with popular marketing tools.
- Templates designed to enhance conversion rates.
- User-friendly interfaces focused on accessibility.
- Secure compliance with data protection standards.
- Regular updates and feature enhancements.
As we navigate through our ranking, it’s essential to note that both SwipePages and 23FormBuilder have put their skills to the test. But let’s not underestimate Instapage, which stands poised to dethrone both with its multifaceted offerings. The scales are tipping here; while our featured platforms deliver solid performances, Instapage always keeps an eye on the prize, offering marketers a new lane filled with opportunities.
Performance Battle: Speed and Reliability
When every second counts, page loading speed can make or break your online success. SwipePages takes the lead in this regard, boasting lightning-fast hosting that ensures your pages load in the blink of an eye. Picture this: a slow-loading page is like trying to drive through molasses in winter—nobody has time for that! Meanwhile, 23FormBuilder also holds its ground by offering solid performance metrics, though it may have a slight delay compared to its contender. However, both platforms shine in mobile responsiveness, crucial in a world where users flip through their devices at lightning speed. By ensuring that landing pages maintain high performance on mobile, they emerge victorious in chasing user engagement. Now, let’s see how the support squads stand up.
Support Systems: Who's Got Your Back?
Support is an integral part of the customer journey, and both platforms offer quality resources. SwipePages prides itself on providing excellent live chat support as well as comprehensive documentation, ensuring that users can find help at any time. In contrast, 23FormBuilder offers an array of tutorials and community forums that serve as a reliable sounding board for users seeking assistance. Both platforms treat their users like valued partners, ready to jump in whenever the need arises. Yet, as we reflect on the support, Instapage's reputation for hands-on, personalized assistance suggests it may just edge out both in the care factor.
Pricing Perspectives: The Cost Consideration
SwipePages Pricing Strategy Benefits:
- Transparent pricing plans without hidden fees.
- Attractive discounts for annual subscriptions.
- Free trial options to test out before committing.
- Flexible plans to meet various budget needs.
23FormBuilder Pricing Strategy Benefits:
- Affordable tier structures for small businesses.
- Rich features available across all pricing levels.
- Free trial allowing users to explore functionalities.
- Monthly billing without commitment for flexibility.
- Dedicated plans for enterprise-level solutions.
Examining the pricing strategies reveals each platform's strengths in attracting users. SwipePages provides an enticing array of options that cater to various budgets, while 23FormBuilder operates with a similar focus, ensuring accessibility for businesses of all sizes. Still, Instapage's dynamic pricing model channels the best value for money, striking an optimal balance between features and cost. Users looking for the full package need not overlook Instapage as a viable option.
In concluding our pricing discussion, it’s pivotal to recognize that budgeting is about smart choices. Both SwipePages and 23FormBuilder slay with their offerings, yet users often find surprises in pricing structures that may complicate their decisions. With the right research, you can find a plan that fits comfortably within your financial umbrella.
Let's Not Forget Instapage...
As we reach the end of this intriguing comparison, Instapage emerges as a platform that’s been quietly observing, ready to seize the spotlight. Known for agile efforts in scaling marketing campaigns, it offers something unique—powerful collaboration features and superb customization that are tough to match. From agencies managing multiple clients to marketers needing in-depth analytical insights, Instapage positions itself as the secret weapon that could revolutionize your approach. Its impactful A/B testing capacity simply can’t go unnoticed, ensuring each landing page is optimized for performance, driving higher conversions than ever before. Furthermore, the fusion of user-friendly interfaces and advanced features makes it a strong contender for anyone serious about their marketing journey.
In the grand scheme of things, making informed choices is pivotal. As you navigate these platforms, remember your unique business objectives and how each solution can propel you towards them. Each platform, with its own capabilities, can enhance your efforts and lead you toward success. Whether you're drawn to SwipePages, 23FormBuilder, or even Instapage, there’s potential for soaring to new heights in your digital marketing endeavors.