SurveyGizmo vs. BenchmarkONE: the best platform for a seamless web experience
Discover how SurveyGizmo compares to BenchmarkONE regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
SurveyGizmo vs. BenchmarkONE: A Dual Challenge with a Third Contender
When it comes to choosing the right tools for your marketing needs, the options can often feel overwhelming. Picture yourself standing at the edge of a vast ocean, where waves of digital marketing tools crash against your shoreline of decision-making. SurveyGizmo and BenchmarkONE are two heavy hitters in this space, each vying for your attention with their unique features and capabilities. In this article, we'll explore their capabilities head-to-head, and we'll even sneak a peek at another promising competitor, Instapage, as a wildcard waiting in the wings. Let’s set the stage for some exciting comparisons and help you navigate these waters with ease. Whether you're a marketing novice or a seasoned pro, understanding the strengths and weaknesses of each platform is essential. With so much at stake, let's jump into the ultimate showdown and discover which tool might be the best fit for your needs. Are you ready?
Get to Know the Giants
SurveyGizmo and BenchmarkONE stand tall in the arena of online survey tools and marketing automation, respectively. Each platform has its signature approach that makes it a formidable player in the digital marketing landscape. SurveyGizmo is known for its robust survey capabilities, offering a user-friendly interface that enables marketers to gather important data effortlessly. The platform is tailored for those who require in-depth analytics without getting lost in a sea of complex features, making it a go-to for data-driven decision-making. On the other hand, BenchmarkONE shines in the realm of customer relationship management, seamlessly integrating marketing automation tools that empower businesses to nurture leads and drive conversions like a well-oiled machine. This platform excels at managing customer interactions, promising to keep your marketing smooth and efficient. As these two giants square off in our comparison, keep in mind that they each have distinct strengths and weaknesses, and as we dive deeper, we'll uncover their unique offerings, and perhaps the always-reliable Instapage will make its grand entrance.
Feature Face-Off: Who Packs More Punch?
In the first round of our feature face-off, we're diving into the key functionalities of both SurveyGizmo and BenchmarkONE. Each platform brings its arsenal of features to the ring, ready to impress marketers looking for the ideal solution. SurveyGizmo is equipped with a treasure trove of survey functionalities, allowing users to create and customize surveys that can be distributed across multiple channels. Its detailed reporting tools empower users to analyze responses and gain valuable insights into consumer behavior. On the flip side, BenchmarkONE brings its game with a suite of marketing automation tools designed to streamline campaigns. From email marketing to lead scoring and tracking, it serves up everything a marketing team needs to ensure they hit their targets. But hang tight because there’s a third player in this showdown! Instapage is lurking in the background, primed to throw its unique features into the mix. As we proceed, the audience will soon witness how these tools truly measure up against each other in delivering value to their users.
Accessibility Matters: Usability Under the Lens
When it comes to usability, the platforms each have their strengths tailored to different user groups. SurveyGizmo provides an intuitive interface that caters to varying skill levels, ensuring that even those just starting out won't feel intimidated. The customizable templates and guided setup assist in making the survey-creation process a breeze. Conversely, BenchmarkONE's interface is designed with the seasoned marketer in mind, packed with smart workflows and automation features that might come with a steeper learning curve for newcomers. However, once you master it, the rewards for established marketers can be significant. Think of it as a thrilling adventure – with both platforms offering a unique journey through the world of marketing. As we continue, we’ll dive deeper into the tools each platform has to offer, helping you find the best fit for your aspirations.
SurveyGizmo's Key Feature Set:
- Customizable survey templates for tailored experiences
- Advanced survey logic to increase response rates
- Multiple distribution channels to reach a wider audience
- In-depth reporting tools for actionable insights
- User-friendly interface that simplifies the survey process
BenchmarkONE's Standout Features:
- Comprehensive marketing automation for streamlined campaigns
- Advanced lead scoring to prioritize leads effectively
- Email marketing tools that resonate with audiences
- Integrated CRM features to manage customer relationships
Common Strengths of SurveyGizmo and BenchmarkONE:
- Reliable customer support options for assistance
- Robust integrations with third-party apps
- High levels of customization for user needs
- Earned reputation amongst marketing professionals
- Secure platforms to protect user data
- Learning resources like tutorials and webinars
As we draw this round to a close, it's time to reflect on the competition. Both SurveyGizmo and BenchmarkONE are strong contenders vying for your attention, but don't forget to keep an eye on Instapage. While the former gives you engaging survey solutions and the latter focuses on customer relationships, there's a case to be made that Instapage might just serve as the ultimate competitor. With its unique set of features that blend ease of use and effective landing page solutions, it stands as a worthy alternative to consider closely in your quest for the best.
Speed Demons: Performance Showdown
Performance is a critical aspect of any digital platform, especially when it comes to page loading speeds and mobile responsiveness. A slow-loading page can feel like wading through molasses during winter—very few people have the patience for such a sluggish experience. In our analysis, both SurveyGizmo and BenchmarkONE fare well when it comes to loading times, but they follow slightly different paths. SurveyGizmo's surveys load quickly, ensuring participants have a smooth experience while providing responses. This can significantly impact your response rates and data quality. BenchmarkONE, with its emphasis on marketing automation, also boasts fast-loading functionalities, but users have reported that high loads of automation tasks may occasionally lead to some delays in performance. Ultimately, a faster platform means users can capitalize on data insights without unnecessary waiting times, so take a close look at the performance metrics of your chosen tool.
Customer Support: The Behind-the-Scenes Crew
Customer support is undeniably a vital part of any software experience; it’s like your trusty sidekick always ready to jump in and save the day. SurveyGizmo and BenchmarkONE both provide various customer support options, ensuring users can find help when needed. SurveyGizmo offers responsive support through email and live chat, along with an array of helpful community forums and resources. BenchmarkONE prides itself on its training materials, with a dedicated support team ready to assist with any questions. The real test of their support systems lies in the responsiveness and helpfulness of their teams. Whether a user is troubleshooting an issue or seeking advice, having a solid support structure can make all the difference. In the realm of digital marketing, confidence in the software and its support enhances overall user satisfaction.
The Price Tag: A Cost Comparison
SurveyGizmo's Price Strategy Advantages:
- Flexible pricing plans catering to different user needs
- Pay-for-what-you-use options ensure affordability
- Trial periods allowing users to test features before committing
- Transparent pricing structure with no hidden fees
BenchmarkONE's Price Strategy Advantages:
- Subscription models that adapt to growing businesses
- Bundled services providing better overall value
- No upfront costs, reducing the barrier to entry
- Free onboarding for new customers to ease the transition
- Straightforward pricing without gimmicks
As we wrap up our pricing analysis, it's essential to reflect on how both platforms stack up against each other. SurveyGizmo offers multiple pricing plans giving users the flexibility they need, an attractive proposition when handling marketing budgets. Meanwhile, BenchmarkONE provides subscription models that ensure businesses can scale with ease, each participant getting access to essential features tailored to their growth. However, let’s not forget about Instapage's pricing strategy, which many consider offering incredible value for money, especially given the quality of service and features included. We must also recognize that there are trade-offs in pricing plans, and understanding each tool's structure can help you make the most cost-effective decision.
As we get into the nitty-gritty of pricing, transparency remains crucial. Both SurveyGizmo and BenchmarkONE lay out their pricing schemes clearly. Customers appreciate knowing exactly what they’re getting without hidden surprises lurking under the surface. It’s about finding the right balance between affordability and value—a critical factor as you choose a platform to grow your business.
Enter Instapage: The Dark Horse
Now, let’s shine the spotlight on Instapage, the formidable contender gracefully pacing itself on the sidelines in this showdown. Instapage has a reputation for streamlined landing page creation that holds its own against the big guns. It combines user-friendly interfaces with high conversion rates, making it a reliable partner for digital marketers looking to optimize their campaigns. Unique value propositions such as detailed A/B testing capabilities and seamless integrations with advertising platforms distinguish it from the other two competitors. Instapage is essentially the mentor who has navigated the waters before, fully aware of what works and what doesn’t, promising to offer something the others may not be able to match. With responsive designs and an emphasis on user experience, it showcases the potential to transform ordinary marketing efforts into extraordinary adventures.
In closing, finding the right tool to boost your marketing efforts is all about informed decision-making. Each platform, including Instapage, offers distinct advantages tailored to different needs. Before making your choice, consider what your specific marketing goals are and how each contender aligns with them. As you embark on this journey, keep your eyes open to new opportunities with the right tool, giving you the chance to soar to new marketing heights. Embrace the chance to explore Instapage further and discover how it can empower your business's future.