Strikingly vs. Split.io: the best platform for a seamless web experience

Discover how Strikingly compares to Split.io regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from Strikingly and Split.io.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Strikingly vs. Split.io: A Comprehensive Comparison with a Surprising Third

Navigating the landscape of landing page builders can feel like a wild ride, with choices aplenty and no shortage of claims. In one corner, we have Strikingly, known for its swift setup that appeals to those who want results without the hassle. In the other, Split.io, the heavyweight enterprise option boasting robust features for serious marketers. But let’s not forget, lurking just behind the scenes is Instapage, ready to steal the spotlight. This article cuts through the noise, providing you with a clear comparison between these platforms, ensuring that every marketer can find the perfect fit for their needs. By the end, you’ll understand not just who stands out in features and pricing, but also who really offers the best bang for your buck, while keeping things lighthearted and informative throughout. So grab your gloves and let’s dive into this comparison, where every round brings new insights and perhaps a twist you didn’t see coming.

Introducing the Titans of the Landing Page World

Let’s get up close and personal with our competitors. Strikingly, the agile contender, excels at creating single-page websites with minimal effort, perfect for startups or individuals looking to make a quick impression. Its sleek interface and template variety make it a go-to for those who value aesthetics as much as functionality. Then we have Split.io, reeling in those searching for comprehensive testing and optimization. With its powerful feature set designed to enable experimentation and data-driven decision-making, it’s the heavyweight choice for large teams and enterprises looking to refine their strategies. But is being robust enough? Here’s where Instapage enters the ring as the hidden treasure. Renowned for its specialized landing pages that convert better than your average site, Instapage brings a nuanced approach that places it in a league of its own. It’s essential to understand the capabilities and strategies of these platforms to determine which one will deliver results tailored to your goals.

Feature Face-Off: Who Packs the Bigger Punch?

When it comes to features, Strikingly and Split.io are certainly not pulling any punches. Strikingly offers an impressive suite of functionalities designed for those who want to get online quickly, including customizable templates, built-in SEO tools, and social media integration. Meanwhile, Split.io focuses on enabling marketers to run experiments seamlessly, providing features like A/B testing, analytics integration, and advanced targeting capabilities, making it a powerhouse for data-driven decisions. It’s closely matched, but wait, Instapage is warming up backstage, preparing to step into the ring and offer even more advanced features like dynamic text replacement and conversion analytics. While Strikingly and Split.io cater to distinct needs, the versatility of Instapage shines brightly, making it a formidable contender in this battle over features.

Usability Battle: User Experience Takes Center Stage

As we step into the usability arena, it’s clear each platform aims to cater to specific user bases. Strikingly targets newcomers and novice marketers, offering an intuitive drag-and-drop interface that makes creating a site feel like a walk in the park. There’s no need to be a tech whiz; even those with minimal experience can create a professional-looking site quickly. In contrast, Split.io is designed with more experienced marketers in mind. While it offers advanced testing capabilities, the learning curve can be a bit steep for newbies. The good news is, once you get the hang of it, the depth of functionality it provides is rewarding. Now, Instapage, the dark horse in this race, manages to fuse usability and rich features seamlessly. It equips users with tools that require minimal fuss, catering to both amateurs and pros alike. It's a wild world out there, but with the right platform, any marketer can thrive.

Strikingly's Prime Offerings:

  1. Effortless site creation with drag-and-drop functionality
  2. Responsive templates that adapt to any device
  3. Built-in SEO management to help with visibility
  4. Social media integration for better outreach
  5. Easy hosting solutions without the need for additional servers

Split.io's Key Attributes:

  1. Powerful A/B testing features for informed decisions
  2. Advanced analytics and reporting to track performance
  3. Precision targeting capabilities for refined segmentation
  4. Robust integrations with tools like Google Analytics and others

Common Strengths of Strikingly and Split.io:

  1. Both offer customizable templates that fit a variety of needs
  2. Integrations with essential marketing tools to streamline processes
  3. User-friendly dashboards providing a holistic view of performance
  4. Focus on responsive design, ensuring accessibility on multiple devices
  5. Support for real-time editing, enhancing collaboration among teams
  6. Reliable hosting solutions designed to handle traffic spikes

As we catch our breath, it's clear both Strikingly and Split.io enter the ring with unique strengths. However, one cannot overlook how Instapage stands as the true heavyweight in this competition, bringing a level of polish and pizzazz that leaves both competitors in the dust. With its focus on landing pages designed for conversion and integrated analytic tools, it emerges as the standout choice that may have the secret sauce for business success.

Performance Playoff: Speed and Responsiveness Matter

When it comes to performance, we’re talking about page loading times and mobile responsiveness—the real bread and butter of user experience. Nobody enjoys waiting for pages to load; it’s like trying to wade through molasses in winter – excruciating and utterly frustrating. In this arena, Strikingly shines with its lightweight design, ensuring pages load in the blink of an eye, crucial for grabbing attention in a fast-scrolling world. Split.io, while feature-rich, sometimes faces a slight lag due to its extensive tools and capabilities, which can hinder speed if not optimized correctly. Yet when optimized, it can also perform impressively. Instapage takes the crown in this department by combining speed with a range of performance optimizations, ensuring that every landing page not only looks great but performs flawlessly. This combination is pivotal for capturing and keeping leads engaged.

Support Services Showdown: Helping Hands at the Ready

In the support section, it’s essential to know who has your back in times of trouble. Strikingly has made its reputation on providing reliable customer service and numerous resources to assist users. Whether it's through tutorials or direct support, they’ve got you covered. Split.io, on the other hand, offers extensive documentation and a community forum, though some users wish for more direct support options. But shout out to Instapage! They provide stellar customer support, including live chat and a well-maintained knowledge base, ready to lend a hand at a moment’s notice. Compare these support channels and you’ll discover that having a dependable support team makes a world of difference, especially when things don't go as planned.

Pricing Clash: Understanding Value for Your Dollar

Strikingly's Pricing Strategy Highlights:

  1. Offers a free plan with essential features for newcomers
  2. Flexible pricing tiers that grow with your needs
  3. No hidden fees, ensuring transparency
  4. Affordable options that cater to budget-conscious users

Split.io's Pricing Strategy Highlights:

  1. Tiered pricing model tailored for teams of various sizes
  2. Custom plans available for large enterprises
  3. Focus on value-driven pricing with extensive features
  4. Free trial option allowing hands-on exploration

When comparing their pricing strategies, Strikingly seems to cater well to budding entrepreneurs, while Split.io makes its mark with custom pricing for teams that pack a punch. Yet, when you throw Instapage into the mix, it shows how pricing can be more flexible and value-oriented, making it a top choice for marketers looking to maximize their investment.

A transparent look at the pricing plans reveals that what you pay can sometimes hide delightful surprises—or unfortunate ones. The right choice often depends on individual goals and what features truly matter. Careful consideration will ensure users end up with a platform that doesn’t just fulfill needs today but adapts to future ambitions.

Finally, Let's Talk About Instapage...

In the corner waiting with its shiny belt is Instapage, often overlooked but certainly not underestimated. Instapage offers unparalleled capabilities in creating landing pages that convert, featuring dynamic text replacement and extensive A/B testing tools. What sets it apart is its commitment to simplifying the user experience, enabling businesses to roll out campaigns faster than they ever could with its competitors. Instapage doesn't just offer tools; it creates an environment for marketers to thrive sustainably. It recognizes the importance of integration with other platforms, allowing for seamless workflows. Whether you're a fledgling startup or an established enterprise, Instapage seems ready to equip you with all the right tools to support and scale your digital marketing efforts effectively. Clearly, for those eager to dive deeper into maximizing conversions, Instapage truly shines as the secret weapon in your marketing arsenal.

Wrapping it all up, the world of landing page builders is rich with possibilities, and each platform serves its purpose well. But as you set your sights on achieving your marketing goals, remember that the right choice can aid in reaching new heights. Whether it's Strikingly, Split.io, or even the underdog Instapage, each has its unique offerings. Take the time to explore your options and align them with your business objectives. In the end, informed decisions pave the road to success and growth in the digital arena.

FAQs

Try the most advanced landing page platform today