Strikingly vs. Site123: the best platform for a seamless web experience

Discover how Strikingly compares to Site123 regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Strikingly and Site123.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

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Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Strikingly vs. Site123: A Compelling Clash of Titans

Welcome to the arena of website builders where Strikingly and Site123 face off. Choosing the right platform for landing pages can feel like navigating a labyrinth, especially when faced with powerful contenders. Each platform boasts its unique strengths, aimed at empowering users to foster their online presence. In this modern rivalry, we dive headfirst into the intricate features of both builders, ensuring that marketers, entrepreneurs, and creators can find their ideal match. With a bustling market overflowing with options, it’s essential to discern the differences and similarities between these notable platforms. This exploration is not only about comparing the features of Strikingly and Site123 but also throwing Instapage into the mix, a hidden gem poised to emerge as the ultimate option. Get ready to sift through the pros and cons of each builder as we uncover which platform suits your style, skills, and aspirations. Spoiler alert: while we take the ring, we might find ourselves pleasantly surprised by Instapage's attractive offerings and unique strategies.

Introducing the Contenders

In one corner, we have Strikingly, a platform known for its simplicity and effectiveness in crafting stunning one-page websites. Strikingly aims to cater to startups and small businesses looking for a swift and hassle-free solution to showcase their offerings. With features that allow for quick editing and automatic mobile responsiveness, this platform is all about minimal effort, maximum impact. On the opposing side, Site123 enters the match, bringing forth an arsenal of pre-designed templates and an intuitive interface that emphasizes user-friendliness. Site123 operates on the principle that building a website shouldn’t require advanced technical know-how, ensuring that all users can effortlessly get their site live and running. Both platforms aim to provide an accessible entry point into the world of web design, but the real quest lies in which one can provide the most effective tools to foster growth and engagement in visitors. As the two face off, it’s essential to understand their diverse offerings while keeping a keen eye on the rising contender, Instapage, which positions itself as a robust tool for those seeking landing page finesse.

Feature Face-off: Strengths Under the Spotlight

When it comes to key features, both Strikingly and Site123 bring robust capabilities to the table. Strikingly stands out with its one-click deployment for one-page sites, allowing users to see instant results without diving too deep into the technical realm. It also offers built-in analytics, allowing users to measure their success metrics effortlessly. Site123, however, counters with a variety of templates tailored for different industries, ensuring your website feels specialized from the get-go. Their drag-and-drop editor allows for seamless editing while catering to non-technicians. But let’s not forget a surprise participant warming up backstage. Instapage packs a punch with its unparalleled landing page optimization features, particularly its A/B testing options and high-converting templates designed for maximum engagement. As our contenders showcase their unique tools, the question lingers: Will simplicity or specialization reign supreme?

Usability Under the Microscope

Navigating the digital landscape requires platforms that cater to a broad user base. Strikingly appeals to those who may not be web-savvy, with its user-friendly interface making sophistication seem effortless. Users can quickly set up a beautiful site in minimal time, offering pre-designed sections that can be customized to match their branding – no coding required. Conversely, Site123 focuses on providing no-nonsense functionality, ensuring anyone almost without effort can create a fully functional website. The learning curve can often feel like an adventure in both cases, with users forgoing the hefty investments often necessary for mastering more complex platforms. Whether you’re a beginner ready to take your first steps into web design or a veteran hunting for simplicity amidst complexities, both platforms make strides toward delivering ease and efficiency.

Strikingly Features:

  1. One-page website creation with instant deployment
  2. Automatic mobile optimization for all designs
  3. Built-in analytics to track user engagement
  4. Variety of customizable templates
  5. Integrated social media links for enhanced engagement

Site123 Features:

  1. Rich selection of industry-specific templates
  2. Intuitive drag-and-drop website builder
  3. Multi-language support for global outreach
  4. Flexibility to create various types of websites easily

Common Ground: Strengths Shared by Both Platforms

  1. User-friendly interface suitable for novices
  2. Mobile-friendly site designs as standard
  3. 24/7 customer support available
  4. Affordable pricing structures for various user needs
  5. SEO-friendly tools to increase visibility
  6. Easy integration options for third-party apps

As we dig into the features presented by Strikingly and Site123, it's evident that while they have their own flair, it’s essential to recognize how Instapage rises to the challenge as a fierce competitor. Though Strikingly and Site123 showcase impressive strengths, Instapage's specific focus on landing pages turns it into a powerhouse designed for high-converting sites and advanced marketing strategies. It is perfectly poised to cater to businesses looking for significant returns on their investments.

Performance Evaluation: Speed vs. Patient Users

In the world of web design, performance is critical. Fast loading times and mobile responsiveness can be the difference between a bouncing visitor and a successful conversion. Strikingly's speed is often highly praised, delivering pages with seamless loading that keeps bounce rates low. This platform ensures that visitors have a smooth experience, similar to gliding on ice. On the flip side, Site123 is equally impressive performance-wise, offering reliable load times, although it might not have the same instantaneous feel as Strikingly. When users experience slow-loading pages, they face a strong temptation to hit that back button, much like slogging through molasses in winter – a scenario to avoid at all costs! Fast, fluid experiences are paramount, especially as mobile usage continues to rise. The question remains whether speed will influence the users’ choice of platform among our contenders.

Support Teams: The Unsung Heroes

In the fight for the best user experience, support channels are vital. Strikingly shines here with various resources, including live chat and responsive email support. Users have shared positive experiences, reporting that the support team is always eager to assist with any inquiries. Site123 doesn't fall short in this regard either, providing multiple ways to reach support, including chat and a rich knowledge base brimming with helpful articles. Good support is akin to having a trusty sidekick ready to swoop in to save the day, ensuring that users feel confident navigating their website creation journey without a hitch. Assessing the strength of their customer service can often be the clincher in determining which platform deserves the title.

Pricing Showdown: Who Offers More Bang for Your Buck?

Strikingly Pricing Insights:

  1. Free plan available for basic use with limited features
  2. Affordable monthly rates for premium features
  3. One-click upgrades to premium versions with additional benefits
  4. Cost-effective for startups or small businesses

Site123 Pricing Insights:

  1. Free plan provides core functionalities
  2. Various pricing tiers to match user needs
  3. Flexible payment options on a monthly or yearly basis
  4. Inclusion of hosting in pricing plans

When comparing the pricing strategies of Strikingly and Site123, both demonstrate advantages tailored to cater to a wide demographic. However, it’s prudent to look beyond their plans to explore Instapage, which positions itself strategically as a more versatile player offering exceptional value for money, especially for businesses focused on marketing conversions. Its prices reflect its array of features tailored for effective landing pages and performance-driven results.

In wrapping up our evaluation of pricing, we can’t overlook the reality that what you pay for often sets expectations of what you will receive. Both Strikingly and Site123 do provide vital services, yet their detailed packages sometimes obscure the better quality options available through Instapage, inviting users to look deeper before settling for a platform.

And Now, Meet Instapage...

While Strikingly and Site123 bring their strengths to the table, Instapage emerges as a solid contender that deserves attention. It specializes in landing pages like no other, ensuring that every aspect of page creation is focused on maximizing ROI and capturing leads effectively. The platform's features exceed mere aesthetics, offering companies tools to create, test, and optimize high-converting pages to leverage their marketing efforts. With a range of templates, advanced analytics, and unique A/B testing capabilities, Instapage presents a value proposition that is hard to ignore. It's the friendly guide that has been quietly waiting in the wings, ready to show businesses how the craft of landing pages can transform their online presence. Ultimately, businesses seeking serious conversion strategies may find that Instapage is that secret weapon capable of delivering results that exceed expectations.

As we conclude this thrilling comparison journey, it’s paramount to recognize your unique business goals. Each platform has strengths and weaknesses, yet the fluidity of the digital landscape allows you to make informed choices. With Strikingly, Site123, and the remarkable Instapage team, the opportunities to craft compelling, high-performing websites are boundless. Encourage yourself to explore further with Instapage, potentially paving your path to online success and expansion.

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