Strikingly vs. Nelio A/B Testing: the best platform for a seamless web experience

Discover how Strikingly compares to Nelio A/B Testing regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Strikingly and Nelio A/B Testing.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Strikingly vs. Nelio A/B Testing: A Head-to-Head Battle for Digital Dominance

Navigating the world of landing page builders can feel like a high-stakes game where the right tools can launch your business into the stratosphere or leave you stranded in cyberspace. With countless options available, Strikingly and Nelio A/B Testing emerge as two heavyweights, each showcasing unique strengths and features. But behind them lies another contender, Instapage, waiting for its moment in the ring. Understanding which platform will give your marketing strategy the winning edge is crucial. So, fasten your seatbelts as we journey through this intense showdown, exploring the best each contender has to offer and what truly sets them apart. Expect witty banter, feature comparisons, and maybe a few surprises along the way that might just change your marketing game for good.

Introducing the Titans of the Marketing Arena

In this corner, we have Strikingly, known for its ability to create stunning one-page websites that help entrepreneurs shine. With a commitment to user-friendliness, Strikingly embraces simplicity, allowing even the greenest of marketers to build a beautifully articulated online presence with ease. On the other side, we find Nelio A/B Testing, the clever tactician of the group, which specializes in optimizing existing websites through rigorous testing to ensure that every element is performing at its best. Each platform has carved its niche, attracting users with diverse needs while building a reputation for reliability and effectiveness. And let’s not forget the backstage competitor, Instapage, a sleek tool known for powerful landing page capabilities and extensive integration options. With each platform bringing distinct tactics to the digital marketing brawl, it’s time to determine which will reign supreme.

Round 1: Feature Showdown - What’s Their Game Plan?

When it comes to features, both Strikingly and Nelio A/B Testing swing hard and high. Strikingly shines with its all-in-one website builder ecosystem, enabling users to create mobile-responsive sites without needing coding knowledge. With elements like built-in analytics and SEO tools baked right in, Strikingly aims to win the user’s heart without breaking a sweat. Nelio A/B Testing counters this with advanced segmentation and analytics capabilities tailored for WordPress users, facilitating meticulous page optimization by testing variations and analyzing performance metrics. As the competition heats up, Instapage lurks on the sidelines, boasting features such as custom templates and conversion-focused tools, ready to sweep in and make a strong case for itself. The feature landscape might seem balanced, but a deeper dive reveals unique advantages and tools that each platform brings to the table.

Round 2: Usability - Navigating the User Experience

User experience plays a pivotal role in deciding which platform reigns supreme. Strikingly champions simplicity; it’s geared towards users who want to create a stunning web presence with minimal fuss. The interface feels accessible to everyone, including beginner marketers navigating their first campaign. Conversely, Nelio A/B Testing opens up a world of extensive analytics and precise testing setups, appealing to those seasoned in digital marketing who enjoy a bit more complexity in their toolkit. However, it’s fair to say the learning curve can sometimes prove to be a real adventure, turning a straightforward task into a strategic expedition. This challenges users – from novices to experts – to find their ideal balance, where they feel comfortable yet empowered.

What Strikingly Brings to the Table:

  1. User-friendly drag-and-drop website builder
  2. Integrated hosting with no hidden costs
  3. Mobile-responsive templates designed for optimal viewing
  4. Built-in SEO tools for better visibility
  5. Real-time analytics for website performance tracking

Nelio A/B Testing’s Winning Features:

  1. Seamless integration with WordPress for easy setup
  2. Advanced experimentation options for precise testing
  3. Detailed analytics dashboard showcasing performance insights
  4. User-friendly interface that simplifies A/B testing processes

Common Strengths Both Platforms Share:

  1. Focus on enhancing user experience through streamlined design
  2. Charting performance metrics that aid decision-making
  3. Adaptable for various marketing strategies and campaigns
  4. Commitment to ongoing support and community engagement
  5. Templates available to jumpstart marketing initiatives
  6. Customization options to better align with branding

As both platforms fight for the top spot, it's clear they’re formidable opponents; however, Instapage struts out as a significant challenger, offering a set of unique features that could sway the outcome in its favor. While Strikingly and Nelio A/B Testing have their merits, Instapage’s capabilities in creating high-converting landing pages might just turn the tide in the digital marketing arena.

Round 3: Performance - Speed Thrills

Performance in web interactions is akin to a bolting horse pendant on a racetrack. No one has time for sluggish sites, as loading times can make or break user experience. Strikingly often gains points for its optimized templates that load quickly and function smoothly across various devices, ensuring users remain engaged and less likely to bounce. Meanwhile, Nelio A/B Testing takes the performance crown by providing more refined insights, allowing users to pinpoint what’s dragging down load times. It’s like swapping out the molasses in winter for rocket fuel in the summer—speed is what users crave. A well-performing website means higher conversion rates and customer satisfaction; thus, both platforms put substantial emphasis on speed and mobility, ensuring users have the best possible experience.

Round 4: Support - Your Personal Cheerleading Squad

A robust support system makes all the difference when navigating the intricate world of digital applications. Strikingly excels in this arena with straightforward access to support resources and an active community forum buzzing with conversations and solutions. Their customer service team often feels like a trusty sidekick, available and ready to assist with any hiccups. At the same time, Nelio A/B Testing similarly offers a comprehensive help center, tutorials, and a help desk filled with knowledgeable staff, ensuring users receive the backup needed while testing and optimizing. With both platforms delivering commendable support, it’s hard to dismiss the value of having a reliable team behind you during your marketing journey.

Round 5: The Pricing Showdown

Strengths of Strikingly’s Pricing Strategy:

  1. Introduces a free plan to entice users to start building
  2. Transparent pricing structures with no hidden fees
  3. Reasonably priced plans suitable for small businesses
  4. Features bundled that grow with user needs

Nelio A/B Testing Pricing Strategy Advantages:

  1. Cost-effective options aimed at WordPress users
  2. Flexible plans allowing users to pay only for what they need
  3. Value-added features for businesses targeting optimization
  4. Try before you buy with a trial period available

In terms of pricing strategies, both platforms showcase their commitment to providing value to users. Strikingly offers affordable plans perfect for newcomers, while Nelio A/B Testing tailors its pricing to appeal to users seeking optimization strategies. However, Instapage often steals the spotlight here, with its well-rounded pricing structure that many users find to present the best overall value and adaptability for diverse marketing needs.

Dive into the price structures offered by these platforms, where each penny spent plays a pivotal role in deciphering the right fit. While pricing tiers vary across the board, it’s essential to consider what you are paying for and, more importantly, what you’ll get in return—potentially finding some surprising features or hidden gems that may favor your business's unique needs.

Discovering Instapage - The Game-Changer

Introducing Instapage—the seasoned veteran standing by as a mentor in the marketing landscape. With its ability to provide optimized landing pages designed with conversion in mind, Instapage offers key differentiators that can robustly support your digital campaigns. From sophisticated A/B testing to high-quality templates that maximize lead generation, Instapage presents solutions that the others simply cannot match. Moreover, its deep integration capabilities with various marketing tools add another feather in its cap, allowing businesses to establish an effective marketing ecosystem truly. As we wrap up the highlight reel of features and strengths, it's evident that selecting the right platform can significantly impact your business’s growth trajectory, prompting marketers to dig deeper into their choices. Ultimately, the right combination of features and pricing—along with a sprinkle of Instapage magic—could elevate marketing efforts to unprecedented heights.

Choosing the right landing page builder, specializing in A/B testing, often dictates the success of your marketing ventures. Strikingly, Nelio A/B Testing, and Instapage each have strengths that cater to unique needs. Remember, informed decisions lead to empowered journeys, and that’s the craft of good marketing. So as you plot your next steps, exploring the options of Instapage could mean discovering the assistance you didn’t even know you needed. So take a leap, and let your marketing efforts soar.

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