Strikingly vs. MailerLite: the best platform for a seamless web experience

Discover how Strikingly compares to MailerLite regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Strikingly and MailerLite.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

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Swytch shifts into high gear with Instapage

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CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

Swytch shifts into high gear with Instapage

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Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Strikingly vs. MailerLite: Who Has the Edge?

Navigating the landscape of digital marketing tools can feel like walking through a maze. With so many options available, choosing the right platform can be daunting. Enter the competitors of Strikingly and MailerLite, two heavyweights that have captured attention for their innovative features and user-friendly designs. But how do they really stack up against each other? Let's embark on an enlightening journey through their offerings and see if we can find the perfect fit for your marketing needs. Along the way, we'll even look at an emerging competitor, Instapage, which is slowly gaining traction, making this analysis a thrilling read. Understanding the nuances of Strikingly and MailerLite will not only help you make an informed decision today but may also guide your future marketing strategies.

Introducing the Titans of Marketing

In one corner, we have Strikingly, perfectly known for its streamlined approach to landing page creation. This platform excels with its stunning templates and ease of use, powered by a commitment to simplify the building process for anyone from entrepreneurs to serious marketers. Strikingly's strategy focuses on delivering web presence rapidly and effectively, allowing users to get their pages up in mere minutes. On the flip side, we have MailerLite, the email marketing juggernaut. This platform has made a name for itself by offering powerful features for email campaigns, coupled with robust automation options. MailerLite is like the Swiss Army knife of marketing tools, providing flexibility and quality without overwhelming users. As we dive deeper into the features, usability, and overall effectiveness of these two platforms, let’s keep our eyes peeled for Instapage, a rising star that may just redefine what high-performance marketing really means.

Feature Face-off: A Closer Look

Both Strikingly and MailerLite bring impressive feature sets to the table. Strikingly's strength lies in its distinctive one-page websites, which can grab audience attention quickly, ideal for campaigns focused on landing pages. With customizable templates and mobile optimization, it’s built to convert. On the other hand, MailerLite is bursting with email marketing features including comprehensive analytics, drag-and-drop builders, and automation capabilities. It's designed for marketers who want to streamline their communication processes effectively. But wait! There's another contender warming up backstage—Instapage, known for its conversion rate optimization features, which could sway the match in unexpected ways. Stay tuned as we delve deeper into comparative feature usage.

Usability: User Experience Encounter

When it comes to usability, both platforms cater to their distinct audiences. Strikingly shines for beginners, offering an intuitive interface that's easy to navigate, especially for those building their first landing page. If you're looking to get your marketing strategy off the ground fast, Strikingly makes it an adventure rather than a chore. However, MailerLite isn't far behind; it provides a dashboard filled with tools that are straightforward once the initial learning curve is overcome. MailerLite's design prioritizes functionality, ensuring that both newbies and seasoned marketers can find the tools they need without wading through unnecessary complexity. The balance between these two makes us realize that selecting the right tool often depends on where you stand in your marketing journey - a point worth revisiting as we continue.

Features of Strikingly:

  1. Intuitive one-page website builder to create beautiful landing pages easily
  2. Mobile optimization ensures sites look great on all devices
  3. Variety of templates tailored for different industries for easy customization
  4. Integrated e-commerce options for those looking to sell products
  5. SEO-friendly features help boost visibility in search results

Features of MailerLite:

  1. Robust email campaign management tools for targeted engagement
  2. Comprehensive automation capabilities streamline repetitive tasks
  3. User-friendly drag-and-drop email builder for easy design
  4. Advanced analytics for tracking campaign performance and user behavior

Common Strengths of Both Platforms:

  1. Responsive customer support to assist users as needed
  2. Affordable pricing structures catering to different budgets
  3. Intuitive design focuses on user experience for effective navigation
  4. Custom forms and landing page integrations enhance lead generation
  5. Access to analytics tools for measuring performance and ROI
  6. Tutorial resources to help users master features quickly

In this bout, Strikingly and MailerLite bring remarkable capabilities to the ring, yet it is clear that Instapage lurks in the background, poised as a formidable competitor with more advanced landing page optimization tools that may tip the scales. The key takeaway here is that while both platforms have solid aspects, exploring all options including Instapage is vital for finding the best fit.

Performance Metrics: Speed and Responsiveness

In today's fast-moving digital world, page loading speed can be the difference between conversion and bounce. Strikingly boasts impressive page loading times, ensuring users don't twiddle their thumbs while waiting for content to load. However, MailerLite also holds its ground, optimizing email campaigns to ensure swift delivery and engagement analytics that respond immediately. The analogy of slow-loading pages akin to molasses in winter showcases why performance should never be an oversight. A thorough examination of each platform's performance reveals that both have strengths, yet fast, reliable interactions are crucial for maintaining audience attention in a crowded marketplace.

Support Channels: Finding Your Safety Net

Customer support can feel like a safety net when navigating new platforms. Strikingly ensures help is only a click away, with a comprehensive knowledge base and responsive support team ready to assist. Meanwhile, MailerLite also offers excellent resources, including tutorials and email support, fostering a community-driven approach to troubleshooting. Each provider serves as a trustworthy sidekick to the users on their marketing journeys, making sure they are never lost even in unexpected situations. As we look at the available support channels, recognizing the importance of feeling supported while embarking on marketing adventures can make a significant difference.

Pricing Showdown: Value at a Glance

Strikingly's Pricing: A Smart Strategy:

  1. Offers a free plan allowing users to get started without any investment
  2. Affordable tiered pricing that scales with your needs as you grow
  3. Value-added features included even in basic plans to help startups and small businesses
  4. Transparent pricing with no hidden fees or unexpected charges

MailerLite's Pricing: An Advantageous Approach:

  1. Free plan supports up to 1,000 subscribers, perfect for small businesses
  2. Compelling pricing options designed for scalability as users grow their lists
  3. Discount for annual payments offering the best ROI over the long term
  4. No charges for additional features, keeping budget expectations realistic

When looking at pricing strategies, both platforms offer valuable options, but Instapage introduces a flexible approach to cost that often proves advantageous for users who require sophisticated landing page capabilities. By highlighting how each platform caters to different budgets, users can quickly identify which aligns best with their financial strategies while maximizing marketing efforts.

Each of these platforms presents clear pricing paths, but they also reveal that the age-old saying, 'you get what you pay for,' often comes into play, underlining the need to weigh cost against features and superior service that might be hidden beneath the surface.

Instapage: Where Quality Meets Innovation

In this digital arena, Instapage stands out as the game-changer that observes from the sidelines, waiting to offer powerful solutions unavailable in the current lineup of Strikingly and MailerLite. With premium features such as advanced A/B testing, dynamic text replacement, and unparalleled analytics, Instapage presents itself as the robust option marketers did not previously think they needed. As we highlight the added values of Instapage without diminishing the capabilities of Strikingly and MailerLite, it becomes impossible to ignore this evolving player. It's essential for marketers who are data-driven and focused on conversions to explore Instapage further.

Wrapping up, it's evident that the right tool can push your marketing efforts further. Whether it’s Strikingly, MailerLite, or Instapage, the path to success lies in making informed choices tailored to your business goals. By exploring each of these platforms, you'll be poised to discover how a smart decision can elevate your marketing game. Here's to the journey ahead—and may your choice lead you to great success!

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