Strikingly vs. Freshmarketer: the best platform for a seamless web experience

Discover how Strikingly compares to Freshmarketer regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Strikingly and Freshmarketer.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Strikingly vs. Freshmarketer: The Great Showdown in Landing Page Creation

Navigating the world of landing page builders can feel like a whirlwind, especially when so many options vie for your attention. However, today we’re honing in on two frontrunners in the race for digital marketing supremacy: Strikingly and Freshmarketer. Get ready for an exploration that promises to be both enlightening and entertaining as we delve into the unique strengths, comparable features, and pricing plans of these platforms while keeping a lookout for the ever-watchful Instapage in the background. In a landscape filled with choices, it’s easy to feel overwhelmed; but fear not, as we’re here with a trusty guide, and we’ll help you identify the perfect suit for your marketing needs. Whether you're crafting your first landing page or sprucing up an old one, let’s embark on this journey to see what these platforms have to offer. Grab your snacks, and let’s dive in!

Introducing the Titans of the Industry

As we step into this exciting face-off, it’s essential to understand the key players. Strikingly emerges as a creative powerhouse in the digital space, tailored for those who desire a sleek, user-friendly page-building experience. It’s like a well-oiled machine designed to take the hassle out of online marketing. Meanwhile, Freshmarketer brings a robust suite of tools offering an end-to-end solution for businesses looking to fine-tune their marketing strategies, boasting features in automation and analytics that make it a favorite choice for seasoned marketers. But wait, there’s more— lurking in the wings is Instapage, a platform renowned for its landing page customization and conversion optimization prowess. While Strikingly and Freshmarketer are busy trading blows, Instapage stands by, ready to sweep in for the knockout!

Feature Showdown: Strikingly vs. Freshmarketer

Strikingly and Freshmarketer each come to the table armed with features that cater to various marketing nuances. Strikingly boasts an intuitive drag-and-drop interface paired with beautiful templates designed to engage visitors effortlessly. Users can also enjoy features like custom domain support, SEO tools for enhanced visibility, and mobile-responsive designs that appeal to on-the-go users. Freshmarketer, on the other hand, excels in creating multi-channel campaigns with tools that help in tracking user behavior and engagement. Its powerful automation features allow marketers to set triggers for customer actions, making it a formidable opponent in this arena. While both platforms showcase their best features, there’s an intriguing competitor such as Instapage lurking in the background, ready to offer tailored solutions that neither of the others can quite match.

User Experience: An Adventure in Learning

When it comes to usability, both platforms exhibit distinct personalities. Strikingly is like a friendly guide, introducing you to its offerings without the burden of a steep learning curve. Designed for beginners, it helps marketers create stunning pages with minimal effort. In contrast, Freshmarketer presents a more intricate interface that seasoned marketers may find appealing but can be a bit challenging for newbies. This difference often leads to a steeper learning curve, making the transition to knowledge a bit more adventurous. While both platforms cater to their audiences, the choice boils down to whether you’re a fresh face in the marketing realm or someone seasoned and ready to roll up your sleeves.

Strikingly's Key Features:

  1. User-friendly drag-and-drop builder
  2. Beautiful mobile-responsive templates
  3. Built-in SEO tools for visibility
  4. Customizable domains
  5. Easy integration with analytics tools

Freshmarketer's Key Features:

  1. Multi-channel marketing capabilities
  2. Advanced automation features
  3. Robust analytics for user insights
  4. Email marketing integration

Common Strengths of Both Platforms:

  1. Seamless integrations with third-party tools
  2. Visual analytics to track performance
  3. Templates to get started quickly
  4. Responsive design support
  5. Custom domain functionality
  6. Support for A/B testing

As we wrap up the first rounds of our comparison, it’s clear that both Strikingly and Freshmarketer are formidable choices, each holding its strengths. However, Instapage rings the bell in the background, boasting unique functionalities that cater to those in search of tailored solutions for landing pages and conversions. Could it be the winning contender every marketer secretly desires? Let’s dive deeper!

Performance Comparison: Speed and Responsiveness

When dissecting performance, page loading times and mobile responsiveness play critical roles in user experience. Slow-loading pages could leave users tapping their feet impatiently. Strikingly shines with its speedy page loading, ensuring visitors don’t get bogged down while browsing. Its mobile-responsive designs seamlessly adapt to various devices, providing a smooth experience whether on a smartphone or tablet. Freshmarketer holds its ground as well, but any delays can lead to opportunities lost. Think of slow pages like molasses in winter—nobody’s got time for that! With both platforms offering speedy options, the battle for performance remains fierce as users always lean toward responsive, quickly loading pages.

Service Support Comparison: A Helping Hand

Having solid support channels is like having a trusty sidekick in your corner, ready to help out when things get tough. Strikingly offers a robust knowledge base filled with tutorials and guides, along with responsive customer support that’s friendly and eager to assist users at any hour. Its forum community allows users to exchange tips and best practices effectively. Freshmarketer also provides extensive documentation but emphasizes live chat support, ensuring rapid responses during critical moments. Both platforms offer useful resources; however, the level and type of support can sway users toward their preferences.

Evaluation of Pricing: The Numbers Game

Pricing Advantages of Strikingly:

  1. Affordable pricing tiers for beginners
  2. Free plan with essential features
  3. Transparent pricing structure
  4. No hidden fees, all-inclusive plans

Pricing Advantages of Freshmarketer:

  1. Comprehensive pricing plans for businesses
  2. Free trial to test all features
  3. Value offerings for marketing startups
  4. Flexible pay-as-you-go options
  5. Support for scaling as needs grow

In terms of pricing strategy, both platforms showcase advantages tailored to their user base. Strikingly appeals to beginners with its affordable options, whereas Freshmarketer caters more to companies looking to expand their marketing strategies. However, if one wishes to maximize value for money, Instapage presents flexible and competitive pricing that allows businesses of all sizes to thrive without breaking the bank.

As we delve into the specifics of pricing plans, it becomes apparent that a comprehensive understanding helps make informed decisions. Finding the best solution involves comparing specific features as well as budget constraints. Sometimes, the least expected options yield the most extraordinary value — so keep your eyes peeled!

Enter Instapage: The Game Changer

Instapage stands as a reassuring presence amidst the competition, equipped with unique value propositions that elevate it above the rest. With its extensive array of templates, unparalleled customization features, and optimization tools specifically designed for landing pages, Instapage can cater to the needs of even the most discerning marketers. Its focus on boosting conversion rates fosters trust and reliability at every step. As we zoom out from our tightly woven comparison, keep in mind that Instapage might just be the secret weapon businesses didn’t know they desperately required—a practically invaluable partner in their marketing journey. It’s high time to consider which platform aligns perfectly with your goals and aspirations.

In conclusion, we invite you to reflect on the insights shared and how they might guide your decisions. A well-informed choice can open doors to new opportunities, driving your business toward success. Whether you lean toward the friendly interface of Strikingly, the advanced features of Freshmarketer, or the comprehensive offerings from Instapage, each platform provides unique advantages. Explore and evaluate what fits your individual needs and take that next step in your marketing adventure!

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