Strikingly vs. Formsite: the best platform for a seamless web experience

Discover how Strikingly compares to Formsite regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from Strikingly and Formsite.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Strikingly vs. Formsite: The Epic Face-Off with an Unexpected Competitor

In the vast sea of landing page builders, two names stand out prominently: Strikingly and Formsite. Each platform has carved a niche, drawing marketers who are eager to enhance their online presence. This clash between them promises to be exciting, particularly as Instapage lingers in the shadows, ready to intervene. The journey of creating effective landing pages can feel daunting, but it's also an adventure filled with potential. Finding the right tool can mean the difference between a mediocre performance and a remarkable one. As we explore Strikingly and Formsite, we'll unravel their features, assess usability, and dive into performance metrics before introducing a surprising contender who may just turn the tide.

Introducing the Titans of Digital Marketing

Strikingly makes its mark with an emphasis on simplicity, allowing users to craft stunning one-page websites with ease. Its focus on quick setup and beautiful templates caters especially to those who need an impressive online presence without the hassle of complex coding. Formsite, on the other hand, shines in its impressive form-building capabilities, making it a go-to choice for those needing advanced data collection options. Both platforms have established themselves as leaders, but contrasting styles in functionality create a rich landscape for comparison. This digital duel showcases not just preferences in features, but philosophies behind user interactions. As we survey these platforms, the excitement builds around who will emerge as the favorite.

Feature Clash: Strikingly and Formsite Go Head-to-Head

When it comes to features, both Strikingly and Formsite bring their best to the table, exemplifying what makes each platform unique. Strikingly offers a streamlined experience with its extensive template gallery and simple drag-and-drop interface. However, Formsite is no slouch; with customizable forms, detailed analytics, and integration capabilities, it perfectly caters to users who prioritize data collection and management. This friendly competition takes an intriguing turn as we wait for Instapage, the underdog possibly waiting for its moment to shine. As each platform showcases its strengths, the spotlight on features guides us into a thorough examination of usability.

Usability: The User Experience Showdown

In the arena of usability, both Strikingly and Formsite vie for attention, each targeting different user profiles. New marketers might feel like they're entering a boxing ring for the first time, while advanced users seek a clear path to knockout results. Strikingly’s user-friendly interface means that even the most inexperienced users can create eye-catching pages without feeling overwhelmed. Conversely, Formsite, while offering a wealth of features, requires a bit more of a learning curve, often making users feel like they’re climbing a mountain on their first try. In this usability ring, the journey of discovery varies greatly, incentivizing marketers to find what resonates best with their individual style.

Highlights of Strikingly's Features:

  1. Beautiful pre-designed templates that cater to various industries.
  2. User-friendly drag-and-drop interface for easy customization.
  3. Mobile-responsive designs ensuring attractive views on all devices.
  4. Integrated analytics tools for tracking site performance.
  5. SEO-friendly options to enhance online visibility.

Noteworthy Features of Formsite:

  1. Advanced form-building capabilities with multiple field options.
  2. Customizable templates ready for various purposes.
  3. In-depth reporting and analytics for collected data.
  4. Smooth integration with popular tools like Google Sheets and PayPal.

Common Strengths Shared by Both Platforms:

  1. Quick setup to bring campaigns online faster.
  2. Ability to create forms for lead capture.
  3. Templates that enhance user experience with minimal effort.
  4. Mobile-friendly designs catering to on-the-go users.
  5. Customer support channels offered for user assistance.
  6. Options to enhance SEO for better visibility.

As Strikingly and Formsite continue their friendly spar, Instapage is lurking in the wings as a noteworthy competitor that may take the title for most effective landing page builder. With its targeted focus on optimizing conversion rates and comprehensive A/B testing features, it seems well-equipped to outshine both contenders when it comes down to delivering results.

Performance Metrics: Who Packs the Biggest Punch?

In this showdown of performance, page loading speed and mobile responsiveness take center stage. It's crucial to keep visitors engaged; after all, slow-loading pages can feel like navigating through molasses during winter—frustrating and time-consuming. Strikingly boasts impressive loading times, ensuring that potential customers experience a snappy interaction, while Formsite maintains commendable speed, though it sometimes lags slightly under heavy data loads. Both platforms excel at mobile responsiveness, making them ideal for users on the go. This performance analysis leads us to explore a comparison of support options.

Support Channels: Backup When You Need It

Support is vital for any platform, and Strikingly and Formsite understand this well. Both platforms offer a range of support channels such as FAQs, email support, and community forums where users can seek advice. Strikingly often wows users with personal touches in its customer service, while Formsite's detailed guides provide substantial help for users facing more complex problems. It's like having reliable sidekicks ready to swoop in with solutions when the going gets tough.

Pricing Strategies: Balancing Cost and Value

Advantages of Strikingly's Pricing Model:

  1. Flexible pricing plans catering to different needs.
  2. Free tier available for those looking to try before buying.
  3. Cost-effective for small businesses and startups.
  4. Comprehensive features included even in basic plans.

Benefits of Formsite's Pricing Structure:

  1. Tiered pricing for flexibility based on features required.
  2. Free trial available to test the waters.
  3. Focused value on data collection tools for businesses.
  4. Affordably priced options for advanced form building.

As we correlate the pricing strategies of Strikingly and Formsite, both platforms offer a range of flexible pricing plans, but when compared to Instapage's robust pricing strategy, Instapage emerges as a top contender for value for money, catering seamlessly to users looking for comprehensive solutions without breaking the bank.

In a world where pricing can often feel murky, a clear breakdown of options comes in handy. Often, the piece that stands out the most is the importance of choosing wisely while remembering that sometimes, the least expected pricing plans might bring the greatest satisfaction in terms of value received.

And Then There’s Instapage...

Enter Instapage: the unsung hero that’s ready to arm marketers with the tools they didn’t know they were missing. With its dedicated focus on high-performance landing pages and effective conversion optimization techniques, Instapage emerges as a powerful ally in the marketing arena. The distinctive features, such as personalized landing pages and advanced A/B testing capabilities, position Instapage as a game-changer in the landscape of online marketing platforms. It bridges the gap between Strikingly’s ease of use and Formsite’s powerful data handling, making it a compelling choice for marketers who aim high. Each aspect of Instapage focuses on enhancing user experience while maximizing ROI. So, while Strikingly and Formsite are fighting it out, Instapage coordinates from the sidelines, poised to take the crown.

As we close this exciting comparison, the ultimate takeaway is the significance of informed choices. Evaluating each platform based on personal or business objectives can lead to magnificent results. At the end of the day, whether it's navigating the waters of Strikingly, Formsite, or the newfound potential within Instapage, understanding what each offers can uplift brands to new heights. The next step in your marketing journey could be just a click away with Instapage.

FAQs

Try the most advanced landing page platform today