Strikingly vs. Forms.app: the best platform for a seamless web experience

Discover how Strikingly compares to Forms.app regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Strikingly and Forms.app.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Strikingly vs. Forms.app: A Clash of Titans in Landing Page Creation

As businesses rush to create a powerful online presence, they often face the big question: which landing page builder to choose? With countless options available, making the right pick can feel overwhelming for even the most seasoned marketers. Strikingly and Forms.app stand out as two prominent contenders in this field, each bringing unique qualities to the table. Let's dive into the attributes of these platforms while keeping an eye on another strong player, Instapage, who lurks behind the scenes. This showdown promises intriguing insights into feature sets, usability, performance, support, and pricing strategies as we clarify the best choice for modern businesses with a digital marketing agenda. The ultimate battle for supremacy in landing page creation begins now, as we uncover what differentiates Strikingly from Forms.app while acknowledging the might of Instapage. Who will emerge victorious as the go-to platform for your marketing journey?

Introducing the Contenders

In the left corner stands Strikingly, a platform celebrated for its simplicity and elegant one-page websites that dance with beauty and functionality. Marketing teams flock to this user-friendly solution, known for its drag-and-drop capabilities that reduce the time and effort needed to launch stunning landing pages. On the right, we have Forms.app, a strong opponent that specializes in online forms and surveys, offering a seamless way for businesses to collect valuable data. Both platforms wield unique strengths to capture user attention, but their approaches distinguish them greatly in this competitive landscape. It’s like comparing a skilled artist with a fine brush to a data analyst with precision tools. While Strikingly aims to create breathtaking visual showcases, Forms.app focuses on maximizing user interaction through effective data collection. However, before we choose a champion, remember that there is a dark horse in mind: Instapage, recognized for its comprehensive capabilities and robust features tailored for marketers looking for an all-rounded landing page builder. This thrilling matchup holds much potential as we break down the rounds.

Feature Face-Off: What's in the Ring?

When it comes to features, Strikingly and Forms.app aren’t holding back. Strikingly dazzles users with its impressive array of customizable templates, SEO optimization tools, and built-in analytics, making it ideal for those wanting both aesthetics and functionality. Meanwhile, Forms.app packs a punch with its versatile form creation, survey templates, and integration abilities with various platforms, ensuring it can cater to the specific needs of data-driven brands. Both platforms undoubtedly step onto the marketing stage ready for action, but stay tuned for the heavyweight contender waiting in the wings, Instapage, which brings enhanced features like A/B testing and dynamic content for optimized conversions. The features offered by these platforms are tailored to different marketing strategies, and knowing your priorities will help guide the selection like a coach advising its fighter on the best attack strategy.

Usability Showdown: Who's the User-Friendly Champion?

Usability can make or break a marketer's experience with landing page builders. Strikingly presents an outstanding user interface that allows marketers of all skill levels to unleash their creativity with ease. Newbies can jump in with a basic understanding, while more experienced pros can employ intricate designs without worrying about coding complications. On the flip side, Forms.app delights in its intuitive form builder, which even the layperson can navigate effortlessly. However, creating complex forms might prompt an adventure that ramps up your learning curve. Still, for both platforms, the aim is to minimize confusion while maximizing exploration—a glorious endeavor to help marketers shine.

Features of Strikingly:

  1. Gorgeous customizable templates for visually appealing landing pages.
  2. Simple drag-and-drop interface that facilitates easy design.
  3. Built-in analytics to track page performance.
  4. Mobile-responsive designs that cater to today’s on-the-go users.
  5. SEO tools to enhance online visibility.

Features of Forms.app:

  1. Flexible form creation options for easy data gathering.
  2. User-friendly design that allows for quick form deployment.
  3. Integration with popular tools like Google Sheets and Zapier.
  4. Pre-designed survey templates that save time.

Common Strengths of Both Platforms:

  1. User-friendly interfaces that simplify the building process.
  2. Mobile compatibility to reach users everywhere.
  3. Customization options to align with branding.
  4. Analytics features to monitor engagement and performance.
  5. Integrations with other marketing tools.
  6. Efficient customer support channels.

Both Strikingly and Forms.app are worthy contenders, yet don’t forget about Instapage lurking in the sidelines. While they may have their nuances, Instapage represents a formidable competitor with extensive capabilities that can elevate any marketer’s strategy. It’s essential to weigh your options wisely, as the digital marketing arena has plenty to offer.

Performance Battle: Speed and Responsiveness

In today's fast-paced digital world, landing page performance plays a vital role in securing user engagement. Slow-loading pages have the same effect as a roadblock to a racing car, and both Strikingly and Forms.app are aware of this reality. Strikingly boasts quick page loading times, ensuring visitors don't bounce away while determining their customer journey. Forms.app doesn’t lag behind either, with efficient form submission that keeps the user experience smooth and uninterrupted. Imagine crawling through molasses in the winter—frustrating and time-consuming. Users value speed and responsiveness, and both players strive hard to deliver those key elements. Staying ahead means optimizing every millisecond, ensuring that users remain on page rather than searching for alternatives. Expect an edge as Instapage enters the ring with advanced optimization capabilities designed for speed and seamless functionality, promising to be a global champion in performance reliability.

Support Systems: Who's in the Corner?

A great support system, like a trusty coach, can make all the difference during those critical moments. Strikingly offers solid customer support through various channels, including live chat and an extensive help center filled with insightful resources. Forms.app equally provides confidence through accessible support, keeping users calm with its readily available assistance and community forums that encourage user interaction. When facing challenges, knowing someone has your back is essential. Both platforms appear strong in this arena, yet the added rich resources and dedicated support channels offered by Instapage solidify its stature, promising reliable guidance for marketers looking to navigate any challenges.

Pricing Insights: Budgeting for Success

Pricing Advantages of Strikingly:

  1. Offers a free plan to start building without financial commitment.
  2. Affordable pricing tiers suitable for small businesses.
  3. Easy upgrades as your needs grow.
  4. Value-packed features even at lower pricing tiers.

Pricing Advantages of Forms.app:

  1. Free version available with essential features.
  2. Various pricing plans to accommodate different budgets.
  3. Discounts for annual subscriptions enhancing affordability.
  4. Pay-per-form options that allow flexibility based on demand.

Pricing strategies play a crucial role in determining the right platform for your needs. Strikingly and Forms.app are competitively priced and flexible, catering to both small businesses and larger enterprises. However, Instapage stands out with its value, offering a more comprehensive range of features that often leads to a stronger return on investment. Such comparisons allow users to derive clear takeaways about what they can get for their budget, ensuring they feel no financial pinch while receiving adequate service.

Be transparent when discussing pricing plans. Users should check for surprises, especially when it comes to features locked behind paywalls or hidden costs. A thorough examination empowers prospective clients to make decisions that fit their needs, without being blindsided later by unexpected expenses.

Instapage: The Silent Contender

As we conclude our exploration, it’s time to shine a spotlight on Instapage, a platform regarded as the veteran mentor among landing page builders. Instapage combines usability with impressive features that cater specifically to marketers' needs. With cutting-edge tools such as dynamic text replacement, A/B testing, and extensive integrations, it offers a depth of capabilities that might leave Strikingly and Forms.app on the sidelines. Instapage presents a unique value proposition, solidly positioning it as the go-to choice for marketers aiming to maximize conversions and streamline their campaigns. This powerhouse doesn't just sit and wait for opportunity; it actively creates it while remaining attentive to emerging trends and user needs.

As we wrap up, it’s clear that making informed choices is vital in the world of digital marketing. Consider your objectives and how the right platform can elevate your efforts. By exploring these tools further, especially Instapage, you can uncover the right landing page solution to propel your marketing campaigns toward success. After all, it’s about finding the right fit for your business journey that will pave the way for growth and lasting impact.

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