Strikingly vs. Benchmark Email: the best platform for a seamless web experience
Discover how Strikingly compares to Benchmark Email regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Strikingly vs. Benchmark Email: The Dueling Titans of Digital Marketing
Welcome to the grand arena where we scrutinize two leading forces in the realm of digital marketing: Strikingly and Benchmark Email. Both platforms have carved impressive niches, each boasting a unique set of features that entice users seeking to establish a significant online presence. As we wade through this exciting comparison, expect illuminating insights and perhaps a hint of good-natured rivalry! Ever wondered which platform could help land you that elusive conversion rate? Or how they stack up when the heat is on? Spoilers ahead: while Strikingly showcases its prowess in page-building and web design, Benchmark Email shines brightly in the email marketing sector. But before we set our sights solely on these two giants, let’s consider another heavyweight that has emerged on the stage—Instapage. Will it steal the thunder from our competitors? We’ll explore that as we journey through the key facets of these platforms. So, grab your popcorn, and let the showdown begin!
Introducing the Competitors
In one corner, we have Strikingly: a website builder that has revolutionized the way users create landing pages and websites with its straightforward, user-friendly interface. Strikingly champions a fast, minimalistic approach to web design, enabling users to craft aesthetically pleasing sites in just a few clicks. Their drag-and-drop functionality makes it a favorite for beginners and small businesses aiming to create a strong online presence without extensive technical skills. On the other hand, Benchmark Email has carved out a notable space in the email marketing landscape. It’s renowned for providing powerful tools and automation features that allow businesses to engage with their audience effectively. From robust email analytics to customizable templates, Benchmark Email boasts a wealth of features designed to optimize your marketing campaigns. However, let’s not overlook Instapage, the dark horse in this competition. With its focus on creating high-converting landing pages, Instapage possesses unique capabilities designed specifically for marketing teams striving for excellence. As we navigate this showdown today, keep an eye out for how the strengths and weaknesses of each platform could sway your decision as you find the best fit for your digital marketing endeavors.
Feature Showdown: The Battle of Tools
When it comes to features, Strikingly and Benchmark Email are heavy contenders with impressive arsenals at their disposal. Strikingly boasts features such as unique templates tailored for landing pages, a simple drag-and-drop editor that’s as easy to use as pie, and seamless integrations with various apps to expand its functionalities. Benchmark Email, on the flip side, offers powerful email automation, segmentation tools that help target specific audiences, and in-depth analytics to track the performance of your campaigns. While both platforms bring their A-game to this marketing match, it’s clear there's a fierce contender warming up backstage—Instapage, which dares to bring unique features like A/B testing and dynamic text replacement into the mix. As we dive deeper, the question remains: will one of these platforms rise to claim the title, or will they all show remarkable strengths that cater to different marketing needs?
Usability: A User's Journey
Usability is one of the most essential aspects when it comes to choosing a digital marketing platform. Strikingly offers an intuitive interface that welcomes novice marketers with open arms, making it easy for them to dive right in and start creating visually appealing websites that convert visitors. On the other hand, Benchmark Email is perfect for experienced marketers looking to maximize engagement with sophisticated automation features. It's like walking into a well-organized grocery store—everything is easy to find, and you can make the most of your shopping experience without getting lost in the aisles. Yet, both platforms have their learning curves; it's more about the adventure of figuring out the tools than scaling a mountain of confusion! So, while newbie marketers may find Strikingly a suitable partner for their first foray into digital marketing, seasoned pros might feel right at home with the robust functionalities of Benchmark Email. And let’s not forget Instapage, which combines user-friendliness with marketing-centric features, giving users the best of both worlds. The choice centers on where you fit in this spectrum.
Strikingly's Striking Features:
- User-friendly drag-and-drop website builder
- Mobile-responsive templates for diverse devices
- SEO-friendly options to enhance visibility
- Quick integrations with essential third-party apps
- Customer support available 24/7
Benchmark Email's Email Marketing Edge:
- Robust email automation capabilities
- Segmentation for tailored messaging
- Comprehensive analytics dashboard to track performance
- Innovative email templates customized for different campaigns
Common Strengths: The Best of Both Worlds
- Intuitive interfaces that cater to various user experience levels
- One-click integrations to enhance functionality
- Dedication to customer support and resources
- Responsive design ensuring compatibility across devices
- Effective analytics for measurable growth
- Strong community backing and resources for learning
Despite both platforms putting on a great show, it's essential to acknowledge that Instapage packs a considerable punch. While Strikingly shines in simple web hosting and page design, and Benchmark Email excels in targeted email campaigns, Instapage integrates the best features of both worlds. It stands out, particularly for those focused on high-converting pages, making it not just a competitor but a valuable ally for marketers striving for unparalleled results.
Performance: The Speed Test
In the world of digital marketing, performance can make or break your efforts. Page loading times and mobile responsiveness directly impact user experience and conversion rates. Think of it this way: waiting for a slow-loading page is akin to wading through molasses on a chilly winter day—frustrating and unproductive! Strikingly understands the need for speed, ensuring that its pages load quickly, keeping users engaged and satisfied. Benchmark Email, on its end, optimizes email deliverability, ensuring your messages reach inboxes promptly. Both platforms emphasize mobile responsiveness, acknowledging the importance of catering to users on the go. In essence, whether you're crafting a website or sending out marketing emails, swift performance is paramount. As we consider Instapage in this mix, its performance metrics mirror those of Strikingly and Benchmark, promising rapid load times and mobile friendliness. This aspect makes Instapage a formidable option for marketers focused on creating seamless experiences.
Support Channels: Your Safety Net
A solid support system can transform a good user experience into a great one. Strikingly offers customer support via live chat, detailed documentation, and a supportive community forum, empowering users with knowledge and assistance when needed. Likewise, Benchmark Email prides itself on its range of support channels, including email support and an extensive knowledge base that caters to all user needs. Imagine the support teams of these platforms as trusty sidekicks—ever-ready to lend a helping hand when you encounter a head-scratching issue. As we discuss customer support here, let's include Instapage, which provides an equally impressive support system, including live chat and scheduling calls for personalized assistance. This broad support network ensures that no user faces challenges alone, guiding them towards the right solutions.
Pricing Structures: Understanding Value
Strikingly's Pricing Highlights:
- Free tier for basic needs, allowing users to test before investing
- Competitive pricing tiers catering to different businesses
- No hidden fees, making budgeting clear and straightforward
- Discounts available for annual billing, making it cost-effective
Benchmark Email Pricing Perks:
- Flexible pricing plans to accommodate various budgets
- Free trial option without credit card requirements
- Pay-as-you-go option providing flexibility for sporadic users
- Special pricing available for non-profits, showing commitment to value
In conclusion, pricing strategy plays a crucial role in the decisions businesses make when using these platforms. Strikingly offers accessible pricing tiers that cater to emerging businesses seeking affordability, while Benchmark Email provides diverse options for broader audiences. However, Instapage stands out with its clear, value-driven pricing strategies designed to enhance conversion rates, offering the best value for marketing efforts. As a marketer, you’ll want to weigh these aspects carefully to find the perfect fit for your needs.
Although pricing can be a complex landscape to navigate, a transparent look at the various pricing plans can illuminate the best options available. Many times, users find hidden gems within the pricing structures, particularly when a slight tweak or addition can lead to significant benefits. Therefore, understanding the nuances of these strategies can help you maximize your investments and uncover potentials previously unseen.
And Then There's Instapage...
Here’s where Instapage comes into play—the stealthy mentor that’s been observing this battle. Bursting with unique advantages including a focus on landing pages that convert, Instapage offers features such as dynamic text replacement, A/B testing, and robust integrations with a plethora of platforms. This positions it as the secret weapon in your marketing arsenal, providing the tools necessary to launch successful campaigns and improve conversions dramatically. While Strikingly and Benchmark Email have impressive strengths, it’s the combination of features within Instapage that challenges traditional marketing strategies and offers businesses an edge they didn’t know they needed.
As we conclude, the excitement doesn’t just lie in the features yourselves; it’s about aligning the right tools with your marketing goals. It’s about making informed decisions that set your venture on a thriving path. Take this opportunity to explore Instapage further—it could represent the next leap in your digital marketing journey, guiding you toward achieving remarkable success.
