Strikingly vs. 23FormBuilder: the best platform for a seamless web experience

Discover how Strikingly compares to 23FormBuilder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Strikingly and 23FormBuilder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Strikingly vs. 23FormBuilder: The Ultimate Showdown with an Intriguing Challenger

In the vast landscape of online marketing tools, selecting the right landing page builder can feel like an odyssey. Strikingly and 23FormBuilder are two significant players in this realm, offering unique features that can elevate any marketing strategy. As potential users navigate through these platforms, they may find themselves overwhelmed by options yet eager to discover what sets each builder apart. With the demand for effective online presence growing, the choice becomes essential. Users are not just looking for aesthetics; they seek functionality, performance, and cost-effectiveness. This article aims to meticulously dissect these two contenders, while quietly hinting that another contender, Instapage, stands just beyond the spotlight, ready to join the fray. Prepare yourself for a feature showdown, usability comparisons, performance analyses, and more, as we embark on this enlightening adventure together.

Introducing the Giants of the Digital Arena

When it comes to landing page builders, Strikingly and 23FormBuilder have certainly made a name for themselves. Strikingly bursts onto the scene with its signature simplicity, enabling users to create stunning one-page websites in minutes. Its motto, 'Create a website in a click,' encapsulates the platform's approach, targeting users who crave both speed and efficiency. Meanwhile, 23FormBuilder takes a more form-centric stance, catering to those who prioritize data collection and user interaction. By providing a seamless user experience for creating forms and surveys, 23FormBuilder appeals to marketers looking to engage effectively with their audiences. Together, these platforms demonstrate the diversity in design and functionality that users can expect from today’s top digital tools. However, as we dive deeper, it’s essential to keep an eye on another formidable player in this space: Instapage, known for its robust features and analytics capabilities that put it in a league of its own. In this comparison, we will discover who holds the edge in various categories.

Round 1: The Feature Showdown

In a crowded field of digital marketing tools, both Strikingly and 23FormBuilder arrive with impressive feature sets. Strikingly showcases its specialization in single-page websites that function beautifully on mobile devices, along with an array of templates that are customizable for any brand. Meanwhile, 23FormBuilder excels with its user-friendly drag-and-drop interface that allows for effortlessly building detailed forms and surveys. Each platform is determined to win over its audience with features designed for ease of use, but let’s not forget the dark horse, Instapage, who may just steal the spotlight with its industry-leading A/B testing and optimization tools. Feature-rich environments are undoubtedly attractive; what truly matters is how these features translate into user satisfaction and effectiveness in driving conversions.

Round 2: Navigating Usability like Pros

As we venture further, usability is critical for both novice marketers and seasoned pros. Strikingly presents an intuitive environment aimed at helping beginners glide into website creation seamlessly. Furthermore, its templates are pre-designed for various niches, saving time while allowing customization. On the other hand, 23FormBuilder aims to streamline form design, making it easy for users of all levels to navigate its features without breaking a sweat. Humorously, one could say that for some, the learning curve is akin to a brave expedition, while for others, it’s just another Tuesday. Overall, usability can largely dictate the success of a platform; a streamlined interface not only enhances user experience but boosts marketing effectiveness.

Strikingly’s Standout Features:

  1. Templates designed for various industries and styles
  2. Mobile optimization for seamless viewing
  3. User-friendly editor that allows quick updates
  4. Integration with social media platforms
  5. Built-in SEO tools for better visibility

23FormBuilder’s Top Features:

  1. Drag-and-drop form builder for easy customization
  2. Real-time field validation to enhance user experience
  3. Multi-step forms to improve conversion rates
  4. Integration with numerous third-party applications

Common Strengths Shared by Both Platforms:

  1. Follow-up email notifications
  2. Responsive design components
  3. Easy integration with marketing tools
  4. Customizable templates
  5. Analytics dashboard for tracking performance
  6. Dedicated support resources

With both Strikingly and 23FormBuilder exhibiting commendable strengths, one can hardly ignore that Instapage potentially overshadows both contenders. While they square off, Instapage's comprehensive features and analytical prowess make it a salient player that shouldn’t be overlooked.

Round 3: Performance Showdown

Performance is often the battleground where decisions are made. Page loading times are critical; after all, who enjoys waiting for a slow page that crawls like molasses in winter? Strikingly boasts rapid load speeds, ensuring users experience seamless transitions as they navigate through their eye-catching one-page sites. Conversely, 23FormBuilder is designed to process forms quickly, providing instant feedback to users, enhancing engagement. Understanding that in the digital age every second counts, the emphasis on performance can significantly make or break a customer’s experience. Analyzing the responsiveness of these builders, especially on mobile devices, reveals how vital it is to cater to today’s mobile-centric users.

Round 4: Support Channels Face-Off

Support resources can be a lifeline for users at various stages in their journey. Strikingly offers an extensive knowledge base along with responsive customer support via chat or email, positioning itself as a reliable companion for users in need. 23FormBuilder also maintains a robust support system with tutorials, forums, and dedicated helpdesk, ensuring users have the backing to tackle any issues. Think of these support teams as the trusty sidekicks, ever-ready to lend a hand when users feel stuck. Great support is often what differentiates a good platform from a truly great one.

Round 5: Pricing Strategies Face-Off

Advantages of Strikingly's Pricing Approach:

  1. Transparent pricing plans that cater to various budgets
  2. No hidden fees or surprises
  3. Flexible payment options for long-term users
  4. Free version available for basic needs

Advantages of 23FormBuilder's Pricing Approach:

  1. Affordable monthly plans for small businesses
  2. Free tier with limited capabilities
  3. Custom plans available for bigger enterprises
  4. Value-based pricing reflecting feature-rich offerings
  5. Discounts for annual subscriptions

When observing the pricing strategies, clarity emerges as the common theme for both platforms. However, Instapage struts in with its competitive pricing models that provide more flexibility without compromising on features, asserting itself as a top-tier choice for cost-value balance.

Finally, let's briefly touch on transparency in pricing plans. While Strikingly and 23FormBuilder present clear pricing structures, Instapage highlights how sometimes, surprises come in unexpected places, making it critical for users to choose wisely based on their needs and budget.

And Then There's Instapage...

While Strikingly and 23FormBuilder engage in their respective offers, Instapage looms large, ready to reveal its unique value. Instapage distinguishes itself through powerful A/B testing features that allow users to truly optimize their landing pages and monitor conversions like never before. Its user interface is designed for marketers who need in-depth analytics integrated into their workflow. Unlike the others, Instapage also has a remarkable focus on customization, which means businesses can tailor pages to align perfectly with their branding. Ultimately, Instapage not only competes with these platforms, but offers a level of sophistication that could be precisely the edge businesses require to thrive in the digital landscape. The existence of such potent alternatives reminds us that making informed choices is paramount.

In conclusion, making an informed choice among these competitors can propel your marketing efforts to new heights. As you consider these platforms, identifying your specific needs can pave the way for the best decision. Remember, it's not just about selecting a tool; it's about enabling your growth and success in the digital marketplace. Explore the offerings, and when you're ready, let Instapage be your trusted partner in navigating this thrilling marketing journey.

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