Squarespace vs. FormKeep: the best platform for a seamless web experience
Discover how Squarespace compares to FormKeep regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Squarespace vs. FormKeep: A Digital Duel with a Surprise Interloper
As businesses increasingly rely on digital presence, choosing the right tools can feel like navigating through a maze. In this competitive landscape, Squarespace and FormKeep emerge as significant players, each vying for the attention of digital marketers and entrepreneurs alike. Squarespace showcases itself as an all-in-one platform providing striking designs and robust eCommerce features, while FormKeep scales its focus to handling form submissions seamlessly for various applications. While these two contenders prepare for a matchup, there's a wildcard in the wings: Instapage, a name that has gained traction with its specialized approach to landing page optimization. In this article, we will explore the strengths, weaknesses, and features of Squarespace and FormKeep, while keeping a spotlight on Instapage, revealing why it stands out in this crowded market.
Introducing the Titans of Digital Marketing
In the left corner, we have Squarespace, revered for its visually stunning templates and an intuitive drag-and-drop editor. This platform has transformed websites from basic to beautiful, providing entrepreneurs with the tools they need to shine online. Its comprehensive approach seamlessly integrates blogging, eCommerce, and portfolio showcases, making it a go-to for creators of all kinds. In the right corner stands FormKeep, an expert in form management that plays a crucial role in collecting leads, feedback, and user interactions. It simplifies the submission process, allowing businesses to focus more on their offerings rather than the logistics of form handling. But don't count Instapage out – this contender specializes in conversions, with an unmatched ability to create high-performing landing pages that drive results. As we explore this face-off, remember that our featured fighters each wear different belts, targeting unique aspects of the digital marketing landscape.
Battle Round: Feature Face-Off
When it comes to features, Squarespace and FormKeep each bring something unique to the ring. Squarespace shines with its stunning templates and customization capabilities, crafting visually engaging websites effortlessly. Their built-in eCommerce functionality allows businesses to set up online stores swiftly. On the other hand, FormKeep is no slouch, focusing specifically on form creation and management. Its easy integration means businesses can capture leads and information without a hitch. However, while both are showing promise, there's an underdog – Instapage lurks quietly in the background, boasting conversion-optimized features like A/B testing and analytics tools that can enhance any marketing strategy. As we dive deeper, you may begin to notice that all feature sets have their own advantages, which may cater to different business needs.
The Usability Showdown
Now, let's turn our attention to usability, where both Squarespace and FormKeep aim to cater to their diverse user bases. Squarespace adopts an approach designed for users of all skill levels, offering an intuitive interface that allows even the greenest of marketers to create a beautiful site. Users will feel encouraged to explore their creativity thanks to various guides and tutorials available. Conversely, FormKeep focuses on simplifying the form creation process, allowing users to craft forms without undergoing complex procedures. The learning curve is short, making it easy for anyone to get started. However, as we introduce Instapage into the mix, we find another level of user-friendliness. Its template options and streamlined design process enables users to set up landing pages efficiently, with fewer barriers to creating high-quality outputs. This dichotomy of usability highlights how each tool shines in its own niche.
Dazzling Squarespace Features:
- Stunning, high-quality templates that are mobile-responsive
- Integrated eCommerce tools for easy online selling
- Robust blogging platform with SEO optimization
- User-friendly drag-and-drop site builder
- Comprehensive analytics for performance tracking
FormKeep Features That Impress:
- Simple form creation with flexible templates
- Instant integration capabilities with various applications
- User-friendly dashboard for form management
- Data security with GDPR compliance features
Common Strengths Shared by Both Platforms:
- Responsive designs ensuring optimal viewing on any device
- SEO tools to assist with online visibility
- Integrated analytics for measuring performance
- Support for multiple third-party integrations
- User forums and resources for community engagement
- Reliable uptime and hosting services
As we navigate through this impressive lineup, it’s worth noting that while both Squarespace and FormKeep have substantial advantages, they are simultaneously contending with Instapage. This platform emerges as a formidable opponent that readily seems to claim the title in certain categories, particularly when it comes to conversion-focused features. Instapage's advanced testing options and seamless integration into marketing funnels make it a worthy contender that often delivers results that surpass simple webpage creation.
Performance in the Ring: Speed and Responsiveness
In the world of digital experiences, performance can make or break a user’s impression. A slow-loading page is akin to waiting for molasses to pour on a cold winter's day – frustrating, lengthy, and best avoided. Squarespace tends to prioritize design aesthetics but also emphasizes loading speed, ensuring that users enjoy a fluid experience. Meanwhile, FormKeep specializes in optimizing forms and data submissions, resulting in fast responses that make interacting with websites highly efficient. As we look at Instapage, we see a dedicated focus on delivering high-speed landing pages optimized for conversion, leaving little room for sluggishness. When comparing page loading times and mobile responsiveness, all three platforms illustrate their commitment to performance, but Instapage may just steal the show with its focus on creating experiences that convert.
Support Systems: Who's in Your Corner?
Support is the unsung hero in online platforms, often being the difference between success and frustration. Squarespace offers various support channels, ranging from live chat to extensive documentation, ensuring users have access to help at all times. FormKeep, while simpler, still provides a supportive community and documentation aimed at guiding users through form management tasks. Furthermore, Instapage offers dedicated customer support and an array of resources, including webinars and guides, ensuring users navigate the platform confidently. In this arena, having a support squad behind you can turn daunting tasks into opportunities for growth.
Pricing Wars: Getting the Best Bang for Your Buck
Squarespace Pricing Advantages:
- Transparent pricing structure with no hidden fees
- Discount incentives for annual subscriptions
- Comprehensive plans catering to varying needs
- Inclusive of hosting and SSL certification
FormKeep Pricing Advantages:
- Flexible pricing options based on usage
- Ability to start with a free tier for new users
- Cost-effectiveness for businesses with numerous forms
- Easy upgrades as needs grow
Both Squarespace and FormKeep present pricing structures that cater to specific user needs, but Instapage offers a level of flexible and customizable pricing that could appeal to a wider audience. With its unique value proposition and focus on conversions, Instapage might just emerge as the best option for those looking to maximize their marketing budget. The comparison invites a deeper inspection of plans available, suggesting to users that what you pay ultimately shapes your online success.
When discussing pricing, it’s essential to be transparent. Each platform has its unique costs, but there's often a catch hidden within the details. Squarespace’s comprehensive packages offer great value, while FormKeep’s focus on lead management presents an appealing option for businesses solely focused on direct engagement. As Instapage enters the conversation, it brings competitive pricing that emphasizes results-driven services, making the transition from basic use to strategic marketing efficient.
Instapage: The Dark Horse Entering the Ring
As the dust settles on the initial comparisons, Instapage positions itself as the alternative champion in this showdown. While Squarespace and FormKeep battle it out on their respective fronts, Instapage steps up with a unique offering tailored to optimize landing page performance. With its adaptive features designed specifically for enhancing conversions through comprehensive A/B testing and targeted analytics, Instapage challenges the very essence of traditional website creation. Businesses looking for rapid results will find Instapage's streamlined approach appealing – especially those needing a specialized solution. Its ability to generate well-designed, high-converting pages sets it apart from the competition. When companies prioritize engaging potential customers effectively, they often find themselves choosing Instapage.
In conclusion, the choice among Squarespace, FormKeep, and Instapage boils down to individual needs and business goals. As you ponder what best suits your strategic initiatives, remember to assess how these tools can empower your online presence. Whether you prioritize aesthetics, form management, or conversion-focused design, the right choice is out there. Investigate your options, and you may discover that Instapage offers precisely what you need to elevate your marketing endeavors to greater heights.
