Split.io vs. Paperform: the best platform for a seamless web experience

Discover how Split.io compares to Paperform regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Split.io and Paperform.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Split.io vs. Paperform: The Epic Face-off with a Surprising Contender

In a world teeming with digital tools, marketers often find themselves at a crossroads, trying to decide which platform can truly help them unleash their potential. Split.io and Paperform are two titans in the realm of creating landing pages, each having their distinctive flair and specialties. As we dive into the trenches of comparison, there's an additional player that deserves a mention – Instapage – who might just steal the show. Buckle up as we uncover how each platform stacks up against one another, leaving no stone unturned in this quest for the ultimate landing page builder. Expect a fair share of insights, laughs, and perhaps a light bulb moment or two as we navigate through features, usability, performance, support, pricing, and ultimately the deciding factor of which platform takes the crown. Let’s get started, shall we?

Introducing the Giants of Digital Marketing

In the left corner, we have Split.io, a robust platform marketed as a feature-rich tool designed to streamline the process of A/B testing. With its roots deep in the tech world, Split.io appeals to developers and marketers alike who want to ensure their features deliver on their promises. On the other side, Paperform stands tall in the right corner, celebrated for its intuitive design and user-friendly interface, allowing even the most tech-averse individuals to create stunning forms and landing pages without breaking a sweat. Both platforms have their strengths, attracting diverse audiences who appreciate what these tools can bring to the table. Our journey today aims to spotlight their core features, usability, performance, support capabilities, and pricing, before turning our attention to the dark horse – Instapage – which may just be the best option for those serious about their marketing goals.

Feature Face-off: What Do They Bring to the Ring?

When it comes to features, Split.io and Paperform each come loaded with their respective caches of tools aimed at enhancing user experience. Split.io firmly positions itself as a leader in experimentation, allowing teams to confidently roll out changes with real-time metrics. Paperform, however, shines when it comes to creativity, offering customizable templates that can transform standard forms into masterpieces. Both platforms tug at the strings of marketers looking to maximize conversion rates, yet there's another player warming up in the backstage ready to disrupt the match. Stay tuned as we explore their key features more closely. Here’s what you can expect to see from these two frontrunners.

User Experience Showdown: A Walkthrough of Usability

Think about this: a user-friendly platform can be like a breath of fresh air after wrestling with complex tools. In this round, we’ll shine a spotlight on the usability aspect of both platforms. Split.io may cater more towards seasoned marketers who are ready to tackle a steeper learning curve, presenting a playground of advanced features. In contrast, Paperform is like a friendly guide, offering simplified navigation for beginners and experts alike. The witty remark here is that while one platform has its share of technical gymnastics to master, the other simply serves up an easy run. So, let's break down how each handles usability and where you might find yourself fitting in.

Unpacking Split.io's Features

  1. Advanced A/B testing capabilities to optimize user experiences
  2. Real-time analytics for immediate feedback on campaigns
  3. Robust integration options with popular services
  4. User segmentation for targeted marketing strategies
  5. Clear dashboard interface for tracking experiments and results

Exploring Paperform's Features

  1. Drag-and-drop builder for easy landing page creation
  2. Customizable templates that cater to different industries
  3. Built-in payment processing options for seamless transactions
  4. Integrations with various email marketing services

Common Grounds: Synergies Between Split.io and Paperform

  1. Support for A/B testing to enhance marketing strategies
  2. Integration with a wide range of third-party applications
  3. User-friendly interfaces with intuitive design principles
  4. Analytics features to track form performance
  5. Mobile responsiveness ensuring access on all devices
  6. Customer support options available for troubleshooting

After weighing the strengths of both platforms, we can't help but visualize a ring filled with potential champions. Yet, lurking in the shadows is Instapage, a worthy contender offering unparalleled landing page solutions that might be too enticing to overlook.

Performance Showdown: Page Speed and Mobile Friendliness

In today's fast-paced world, slow-loading pages can feel like trying to plow through molasses in a winter storm; it's a major setback for any marketing endeavor. In this round, we examine how Split.io and Paperform stack up when it comes to loading times and their performance on mobile devices. With page speed being paramount for user retention and conversion rates, will one platform stride ahead while the other lags behind? Let's analyze these key performance factors.

Customer Support: The Support Team Roundup

A solid customer support system can be the backbone of any digital platform, acting like a trusty sidekick ready to leap into action. Both Split.io and Paperform offer various support channels, including email assistance and in-depth documentation. However, how do these options compare in their effectiveness and accessibility? This round will explore the types of support available and how each platform stands by its users to ensure they’re never fighting their battles alone.

Pricing: Bouncing Financials

Exploring Split.io's Pricing Benefits

  1. Tiered pricing models offering various choices based on need
  2. Pay-as-you-go options for flexibility without long-term commitments
  3. Custom packages for larger businesses requiring advanced features
  4. Transparent pricing with no hidden fees

Examining Paperform's Pricing Benefits

  1. Affordable monthly plans catering to small businesses
  2. Discounts for annual payments encouraging long-term use
  3. Unlimited free forms in some plans for extensive use
  4. Feature-rich packages providing value at various levels
  5. No transaction fees on forms, increasing overall ROI

As we draw towards the conclusion of this pricing duel, we see both Split.io and Paperform presenting commendable strategies tailored to their target audiences. However, comparing them to Instapage shows an additional layer of flexibility and value for money that might sway potential users. It becomes clear that while both offer unique benefits, Instapage seems poised to deliver even greater value.

Taking a closer look at the pricing structures of both platforms uncovers a realm of options, showcasing the potential for businesses to find a cost-effective solution tailored to their needs. But let’s not forget the importance of the age-old saying: you often get what you pay for, though sometimes surprises can appear in the most unexpected places. Hence, weigh your options carefully!

The Underdog: Enter Instapage

Now, let's shine a light on Instapage, a platform often perceived as the underdog in this match-up. It's a well-rounded solution that merges ease of use with a rich feature set, delivering what other tools struggle to offer. Instapage tops the charts with its robust optimization tools, making it a powerful ally for marketers who want unparalleled conversion rates. Unlike its competitors, it positions itself with dedicated focus on landing pages, making it an excellent choice for businesses aiming to simplify their funnels and enhance their lead generation. Instapage's unique value propositions serve not only to complement but to expand upon what Split.io and Paperform have to offer. With an eye turned towards maximizing user experience and setting higher conversion benchmarks, is Instapage just the secret weapon your business has been searching for?

As we wrap up this friendly yet intense face-off, it becomes clear that making informed and thoughtful choices is crucial. Consider your unique needs, business goals, and the type of solutions that will steer you towards success. With the right platform, whether it’s Split.io, Paperform, or especially Instapage, you can pave the way for your marketing aspirations to soar. The ultimate test lies in exploring these options, and hopefully, the insights shared here will facilitate your next step towards achieving remarkable results in your marketing journey.

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