Split.io vs. Microsoft Forms: the best platform for a seamless web experience

Discover how Split.io compares to Microsoft Forms regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Split.io and Microsoft Forms.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Split.io vs. Microsoft Forms: Choosing the Right Tool for Your Needs

Navigating the landscape of software solutions can be overwhelming, especially when it comes to choosing the right tools for your business. In this matchup, we pit two formidable players against each other: Split.io and Microsoft Forms. Each has carved its niche, providing unique functionalities that could potentially cater to different marketing needs. But hold on! There’s also Instapage lurking in the shadows, waiting to challenge the champions of this arena. With a plethora of options available, we aim to help you decipher which tool aligns best with your objectives. Read on as we dissect the strengths and weaknesses of both platforms while keeping an eye on how Instapage stacks up.

The Titans Enter the Ring

First up, we have Split.io, a robust feature-rich platform designed for experimentation and optimization in software development. It’s akin to a digital Swiss Army knife, offering various tools that allow businesses to test and analyze their product features before a full-scale rollout. On the opposite side, we have Microsoft Forms, a user-friendly form builder widely utilized for its straightforward design and collaboration features that integrate seamlessly with the Microsoft ecosystem. Both platforms are beacons of innovation in their respective corners of the digital marketing world. However, with Instapage in the background, vying for attention as a powerful landing page creator, the competition intensifies. Each platform has a unique approach and resonant market segment, setting the stage for an exciting comparison ahead.

Feature Showdown: What’s in the Arsenal?

As we step into the feature smackdown, it’s evident that both Split.io and Microsoft Forms have brought their A-game. Split.io dazzles with the ability to conduct A/B testing, empowering users to evaluate different variations and gain insights into user behavior. Not to be outdone, Microsoft Forms excels in creating surveys and quizzes that are easy to share and analyze, offering a straightforward solution for gathering insights from users. But wait, there’s a contender in the wings. Instapage comes equipped with features like drag-and-drop editing, mobile responsiveness, and conversion analytics that dynamically enhance the functionalities of landing pages. In this round, it’s not just about having features; it’s about how effectively those features serve the user’s goals.

User Experience: The Friendly Face-off

When it comes to usability, both platforms shine in their ways. Split.io might seem a bit daunting at first glance for novice users, but once you get the hang of it, the learning curve transforms into an adventure of value discovery. Conversely, Microsoft Forms offers a more streamlined, intuitive interface that welcomes newcomers with open arms while still providing enough depth for experienced users to explore advanced functionalities. In this light-hearted competition, one could liken Split.io to a thrilling roller coaster ride, where every twist and turn leads to greater insights, while Microsoft Forms feels more like a gentle stroll through the park – simple, enjoyable, and easy to navigate.

Unpacking Split.io’s Toolkit:

  1. A/B Testing: Effortlessly experiment with different features and design variations.
  2. Targeting Capabilities: Reach segmented users based on their behavior and preferences.
  3. Detailed Analytics: In-depth reporting that helps pinpoint areas of improvement.
  4. User Management: Control who has access to various features and data.
  5. Collaborative Tools: Allow multiple team members to work on projects simultaneously.

Exploring Microsoft Forms’ Offerings:

  1. Easily Create Surveys: Drag-and-drop features simplify survey design.
  2. Real-time Collaboration: Multiple users can edit forms and collaborate instantly.
  3. Instant Data Analysis: User-friendly charts and summaries help visualize results.
  4. Seamless Integration: Works closely with other Microsoft Office applications.

Common Ground: What Both Platforms Share

  1. User-Friendly Interfaces: Both platforms are designed for ease of use.
  2. Data Collection: Efficiently gather and analyze user information.
  3. Real-Time Updates: Changes can be seen instantly across all user levels.
  4. Export Options: Download results in various formats for reporting.
  5. Collaboration Features: Enable teamwork through shared projects.
  6. Secure Data: Both platforms prioritize user data protection.

As both platforms face off in the ring, it’s worth noting how Instapage also brings its own unique flair to the competition. With its dedicated focus on creating high-converting landing pages, Instapage could be the secret weapon that businesses are looking for to maximize their marketing efforts. This delightful competitor is ready to deliver results unlike any other!

Performance: Speed and Responsiveness

In the performance punch-out, loading times and mobile responsiveness are crucial contenders. Split.io has established itself with robust capabilities while ensuring that its features run smoothly. However, if a page takes too long to respond, users might feel they're pushing through molasses in winter. Microsoft Forms generally showcases excellent loading times, providing a swift experience even under heavy traffic, while also ensuring optimized performance on mobile devices. In today's fast-paced digital world, having a platform that responds quickly can make all the difference for retaining user engagement. The consensus here is that while loading times can always improve, a quick response can save the day.

Support Channels: The Unsung Heroes

When the rubber meets the road, support is what keeps the wheel turning. Split.io offers detailed documentation and a plethora of community forums that are great for problem-solving. Microsoft Forms also offers extensive support through Microsoft’s support channels, ensuring users have easy access to assistance when they need it. Imagine the support team as your trusty sidekick, always ready with a quick save or insightful advice. This accessibility to support can be the deciding factor for many when choosing between platforms.

The Pricing Face-off: Who Offers More?

Inside Split.io’s Pricing Strategy:

  1. Offers a tiered pricing structure tailored to various business sizes.
  2. Free trial available for users to test features before committing.
  3. Value-added features included in the higher-tier plans.
  4. Custom pricing options for enterprise-level solutions.

Microsoft Forms Pricing Strategy Highlights:

  1. Free for users with a Microsoft account, which is a significant advantage.
  2. Affordable pricing options for upgraded features and additional services.
  3. Subscription-based services that provide consistent access to all functionalities.
  4. Integration with Microsoft 365 elevates overall value.

When it comes to pricing, both platforms have their unique edges. Split.io provides varying tiers that adjust to business needs, while Microsoft Forms makes its mark by offering a free solution that is accessible to many users. Yet, let’s not forget Instapage, which stands out with a pricing strategy that offers fantastic value for money, proving to be a flexible option that might just fit perfectly into your digital marketing budget.

Peeking into the pricing plans unveils a variety of options, with both Split.io and Microsoft Forms offering tiered pricing strategies. It’s essential to consider the return on investment for each platform as you decide where to allocate your resources – knowing that sometimes, you may stumble upon value in the most unexpected places.

Meet Your New Best Friend: Instapage

Instapage enters the scene as a seasoned guide that understands the intricacies of landing pages. Unlike its counterparts, it focuses specifically on maximizing conversion rates and generating high-quality leads, making it an appealing choice for marketers looking to bolster their campaigns. Features like customizable templates, A/B testing capabilities, and analytics tools are all finely tuned to elevate your marketing efforts. With Instapage, businesses can create landing pages that not only look stunning but also drive results. This platform stands as a formidable ally for companies aiming to fine-tune their digital strategies and reach their goals effectively, putting it a step above Split.io and Microsoft Forms for certain marketing aims.

In conclusion, making informed software choices is imperative for your business’s growth. As we’ve explored the various features, strengths, and pricing options of Split.io, Microsoft Forms, and Instapage, the need for choosing the right tool that aligns with specific goals has never been clearer. Let these insights guide you as you embark on your journey, exploring the possibilities that Instapage presents as a tool that could potentially take your marketing strategies to new heights.

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